Serendipity2

Thinking of opening up a café, restaurant, or coffee shop? Understanding these 4 key pillars is crucial! Launching a successful venue requires more than just a great idea. Focus on these 4 key pillars: 🕵️♂️ Know Your Consumer: Understand who your customers are and what they want through surveys and focus groups. This informs your branding, product development, and marketing strategies. 📍 Choose the Right Location: Use data-driven insights to select a location that aligns with your brand and attracts your target audience. The right location can significantly impact your success. 📈 Be Data-Driven: Invest in systems to collect and analyse data from day one. Use this data to optimise operations, refine your business model, and drive growth. 🌟 Leverage Social Proof: Encourage positive customer reviews on key platforms. Strong reviews improve your online presence, build trust, and attract more customers. A huge thank you to Cafe Life Magazine for featuring our very own MD, Harriett Type, in their Autumn edition, Issue #112! Read the full article for more insights - view the pdf. To view the full magazine issue use this link:  https://lnkd.in/emEmBESt #BusinessGrowth #Entrepreneurship #DataDriven #CustomerExperience #Marketing #Serendipity2 #B2C

Data-Driven approach enhances customer experience at The Ice Cream Farm By combining cutting-edge analytics with creative marketing, Serendipity2 is collaborating with the Cheshire-based attraction to develop a compelling marketing campaign. Read more: https://lnkd.in/eD523YZg The Ice Cream Farm Serendipity2 Harriett Type

Bioglobe would like to give a huge shout out and a big thank you to Peter Flood, Harriet Type, Chris Roberts and all the team at Serendipity2 for the fantastic effort they have made in creating a world class brand design for the upcoming project 'The Blue Planet Expedition'. Serendipity2 have gone 'above and beyond' in bringing together a truly unique logo design that will have a presence in the global community for years to come. Bioglobe will continue to work with Serendipity2, not only for the duration of the expedition, which is expected to be a 5 year global project, but will continue collaborating with them on many more projects in the future.

Safeguarding our oceans is crucial for the future of our planet! 🌍 We had the huge privilege of developing the new brand identity, visual style guide, and logo for The Blue Planet Expedition, a pioneering research project backed by global industry and dedicated to ocean research and conservation - the first of its kind since the late 1960s. We’re thrilled to contribute to their ground-breaking mission with a design that truly reflects their commitment to marine life. Huge s/o to BioGlobe Ltd and Mike Takkou for entrusting us with this exciting and truly important project! #Serendipity2 #TheBluePlanetExpedition #BioGlobe #BrandIdentity #LogoDesign

The UK's functional drinks market is on the rise! 📈 As consumers become health-conscious, the UK’s functional drinks market has surged to a whopping £3 billion, and it’s not slowing down! Here are the top 5 trends driving this sector:  #Health #FoodandBeverages #UKMarket #ConsumerTrends #Serendipity2

We’re pleased to announce our continued partnership with Diageo on their go-to-market and category growth strategy in on and off trade independents. 🍻 With a clear vision to optimise Diageo’s data-driven sales and marketing strategy: Serendipity2 has been working hand-in-hand with Diageo to revolutionise how they source, store, and utilise store level and external geo, lifestyle and behavioural data to provide greater visibility of the independents market and to size category opportunity at a national, regional, and individual outlet level. By developing an independent segmentation model and leveraging data analytics, Serendipity2 has helped Diageo to tailor their approach, boost growth, and unlock opportunities in the alcoholic beverages market. Shaping a new era of category execution that’s smarter and more impactful! Full link to the article: https://lnkd.in/e95BhbAx #Diageo #Serendipity2 #FMCG #DigitalTransformation

Like a Snoop Dogg with Two Tails 🐶 If you have been watching the Olympics coverage you couldn't possibly have missed the presence of Snoop Dogg who has been aptly named the 'ambassador of happiness' for the event. This potentially brave move has so far been phenomenally successful for NBC who have seen a 79% increase in Olympic viewership compared to the Tokyo games.  This is a perfect example of knowing your audiences and creating media which resonates with them. We are looking forward to seeing what else Snoop Dogg will do in the next few days of the event. Link to the article: https://lnkd.in/dXg6piG7 #targetedmarketing #snoopdogg #olympics #celebrityambassadors #knowyouraudience

Today we celebrate our extended partnership with the biggest soft drinks company! 🥤 Serendipity2 is thrilled to announce that we’ve partnered with Coca-Cola Europacific Partners and The Coca-Cola Company on a major pan-European research campaign! Our team will delve into understanding consumer behaviour in HoReCa environments and identify the most effective Point of Sale and merchandising strategies. This collaboration builds on our 20+ years of experience working with CCEP and TCCC. Link to the full article: https://lnkd.in/ddu--66s #Research #ConsumerInsights #Marketing #CocaCola #Serendipity2

Getting into the rebellious spirit at Piston Distillery! 🥂 We had a brilliant time with Grace Stringer and the rest of the Piston team, looking under the hood to see what drives this premium brand. We look forward to working on the creative for Piston Gin and taking them to the next level. Here's a few photos of our Client Services Director William Grace and our MD Harriett Type exploring their beautiful venues! #marketing #marketingcreative #PistonDistillery #luxuryspirits #luxurygin

Sunshine, yachts, and seascapes! ☀ It's always a pleasure to meet our friends at MDL Marinas Ltd. A huge shout-out to Tim Mayer, Maxine Lane and Callum Hurricks for hosting us at their beautiful offices. Stay tuned for some exciting news coming soon! In the meantime, here’s a picture of S2’s MD Harriett Type and Strategy & Insights Director Cayley Goss, making the rest of the team a little jealous. #marketing #strategyandinsight #marinas