Serendipity2

Find out what is happening Now! Discover the Latest Trends in Dining & Socialising The way people dine and socialise is always evolving! From juggling rising interest rates to navigating the stay-at-home vs. going-out dilemma, consumer choices are changing in unexpected ways. And with digital platforms like Instagram & TikTok driving trends, the game has changed - are you ready to adapt? To help brands stay ahead of the curve, we’re launching an exclusive survey with insights from a nationally representative sample of 2,000 UK adults. Our research dives deep into: 🍽️ Dining Habits: Is eating out regaining its charm, or is staying in the new go-to? 💡 Spending Patterns: How are budgets shifting with inflation and rising costs impacting decisions? 🌱 Sustainability & Dietary Trends: Are eco-conscious and dietary choices reshaping the dining experience? 📱 Digital & Social Media Influence: How are platforms like Instagram & TikTok influencing where and what people eat? Get involved now and gain exclusive early access to insights that will keep your brand ahead of the competition. Click here to explore more: https://lnkd.in/e5b3nn7s #Serendipity2 #ConsumerTrends #DiningOut #MarketInsights #Sustainability #SocialMediaTrends #BrandStrategy #MarketResearch

As the economy shifts and a new government starts to take shape, many people in the UK are rethinking how they spend their money over the next six months. 💷 In this month's newsletter, we unpack the latest GWI survey results and share insights into spending habits across everything from grocery to fashion, travel, leisure and more. 🌟

It’s always a pleasure to visit the Coca-Cola Europacific Partners offices! 🥤 We’re thrilled to kick off our new research project, marking yet another exciting milestone in our 20+ year partnership with Coca-Cola. A heartfelt thank you to Peter Mason, Laura Rose, Helen Hopper, and Marisa Sofronidou for your warm welcome. We’re eager to dive in and make great things happen together! #CocaCola #CocaColaEuropacificPartners #Serendipity2 #ResearchAndDevelopment #MarketingResearch

Burger King’s latest ‘Bundles of Joy’ campaign features real photos of women just after childbirth, enjoying a burger with their newborns. The campaign has divided opinion - some feel it commodifies one of life’s most sacred moments, while others see it as a genuine nod to life’s small pleasures. #BundlesOfJoy #Poll

⭐ Top Five Trends Driving The UK QSR Sector ⭐ The fast-food scene in the UK is showing no signs of slowing down, with the market expected to reach £37.5 billion in 2024. This growth is being driven by a mix of factors  - the increasing appetite for affordable meal deals, the push towards more sustainable options, and the boom in delivery services. These evolving trends are reshaping the landscape and creating fresh opportunities for quick-service restaurants. Let’s dive into five key trends driving this dynamic sector: Increased Demand For Plant-Based Menus ☘ The rise of plant-based eating is reshaping the QSR sector, with 42% of UK adults saying they have cut back on meat consumption. Major chains such as Burger King and Greggs have expanded their plant-based offerings, reflecting the broader trend of reducing meat consumption for health and environmental reasons. The demand for vegan options grew by 24% in 2022, and this is set to continue rising as more consumers embrace flexitarian diets. Technology-Driven Experiences 📲 UK QSRs are investing heavily in technology to enhance customer convenience. Over 60% of consumers now prefer using app-based ordering and payment systems, and self-service kiosks are becoming increasingly common. These innovations are not only streamlining operations but also improving the overall customer experience. Focus On Sustainability 🌎 With consumers becoming more eco-conscious, sustainability is a top priority for QSR brands. 80% of UK consumers are more likely to visit a QSR that uses sustainable packaging. Many chains are using eco-friendly materials, reducing food waste, and sourcing ingredients from sustainable suppliers. McDonald's UK has committed to sourcing 100% of its coffee beans and palm oil from certified sustainable sources. Expansion Of Delivery And Click & Collect Services 🚚 Growth of delivery services remains strong. In 2023, 47% of UK adults ordered food via delivery platforms such as Uber Eats and Deliveroo. Click & collect options also continue to grow, providing faster, contactless pickup solutions, meeting the demand for convenience in an increasingly digital world. Healthier Menu Options ❤️ As health consciousness rises, QSRs are catering to the demand for lower-calorie, nutritious meals. 70% of UK adults are trying to eat more healthily, and brands like Subway and Pret A Manger have responded by featuring more salads, whole grains, and fresh ingredients. This shift towards healthier eating reflects the broader trend towards balanced diets. #marketingtips #Quickservicerestaurant #restauranttrends #research

Casual Dining Show 2024! ✅ Yesterday, our Client Services Director, William Grace, attended the Casual Dining Show 2024 at ExCeL London! We had the chance to connect with some truly inspiring people and exciting brands across the industry. It was also great to catch up on the successes of our wonderful clients: 🍸 Piston Distillery 🍻 Carlsberg Marston's Brewing Company 🌾 Glebe Farm Foods We're fully energised, and look forward to putting our new insights into practice! #Serendipity2 #ExcelLondon #CasualDiningShow #ClientSuccess #Marketing #Partnerships #FoodAndDrink

Thinking of opening up a café, restaurant, or coffee shop? Understanding these 4 key pillars is crucial! Launching a successful venue requires more than just a great idea. Focus on these 4 key pillars: 🕵️♂️ Know Your Consumer: Understand who your customers are and what they want through surveys and focus groups. This informs your branding, product development, and marketing strategies. 📍 Choose the Right Location: Use data-driven insights to select a location that aligns with your brand and attracts your target audience. The right location can significantly impact your success. 📈 Be Data-Driven: Invest in systems to collect and analyse data from day one. Use this data to optimise operations, refine your business model, and drive growth. 🌟 Leverage Social Proof: Encourage positive customer reviews on key platforms. Strong reviews improve your online presence, build trust, and attract more customers. A huge thank you to Cafe Life Magazine for featuring our very own MD, Harriett Type, in their Autumn edition, Issue #112! Read the full article for more insights - view the pdf. To view the full magazine issue use this link:  https://lnkd.in/emEmBESt #BusinessGrowth #Entrepreneurship #DataDriven #CustomerExperience #Marketing #Serendipity2 #B2C

Data-Driven approach enhances customer experience at The Ice Cream Farm By combining cutting-edge analytics with creative marketing, Serendipity2 is collaborating with the Cheshire-based attraction to develop a compelling marketing campaign. Read more: https://lnkd.in/eD523YZg The Ice Cream Farm Serendipity2 Harriett Type

Bioglobe would like to give a huge shout out and a big thank you to Peter Flood, Harriet Type, Chris Roberts and all the team at Serendipity2 for the fantastic effort they have made in creating a world class brand design for the upcoming project 'The Blue Planet Expedition'. Serendipity2 have gone 'above and beyond' in bringing together a truly unique logo design that will have a presence in the global community for years to come. Bioglobe will continue to work with Serendipity2, not only for the duration of the expedition, which is expected to be a 5 year global project, but will continue collaborating with them on many more projects in the future.

Safeguarding our oceans is crucial for the future of our planet! 🌍 We had the huge privilege of developing the new brand identity, visual style guide, and logo for The Blue Planet Expedition, a pioneering research project backed by global industry and dedicated to ocean research and conservation - the first of its kind since the late 1960s. We’re thrilled to contribute to their ground-breaking mission with a design that truly reflects their commitment to marine life. Huge s/o to BioGlobe Ltd and Mike Takkou for entrusting us with this exciting and truly important project! #Serendipity2 #TheBluePlanetExpedition #BioGlobe #BrandIdentity #LogoDesign