SHIFT Active Media

October Bulletin has now dropped, and with a few new additions 💥 (Sneak peak below👇) What's included? 🚴 Industry news 🧰 Product launches 🎨 Creative inspiration 📱 Media updates 👋 Meet the Team 👀 In Focus (x2) 🔬 Rider Research Hub Monthly 💼 Current Industry Job Opportunities 🌍 Race & Events Calendar Sign up to receive our monthly newsletter using this link: https://lnkd.in/etQJQnD6

Fancy joining the team? 👋 Are you an Account Manager or Account Director with knowledge of and a love for cycling? If so, SHIFT Active Media may have the perfect role for you 🚴 Check it out below and drop us a note at careers@shiftactivemedia.com with your CV and cover letter 👌 https://lnkd.in/e9SbBc3K

A difference to my usual Thursday morning! Looking forward to a day of talks at Launch event today as well as catching up with some old colleagues and industry friends. If you are there and you see me, come say hi!

As a Google Premier Partner, there are many benefits, from access to Beta features and products, advanced insights and reporting enhanced visibility. We are proud of this badge, which is only given out to a small % of agencies. Last week, we attended the 'Expert Deepdive - Unbox the New PMax Features' - you can read all about it below 👇 And if you have any questions, drop us a note at hello@shiftactivemedia.com https://lnkd.in/eDXMYRu5

We're thrilled to support Wahoo with paid media strategy and buying to launch KICKR RUN, their revolutionary treadmill making headlines in running 🏃♂️ Want to read more about their revolutionary rethink of the traditional treadmill 👇 https://bit.ly/3JCCllE

We are hiring for a Social Media Manager 📱 As an agency dedicated to cycling and the great outdoors, we help brands connect with riders and outdoor enthusiasts across the world through their social channels 🚲 🌲 🥾 As Social Media Manager, your role is to plan, drive and implement social media marketing for our roster of clients. You will take responsibility for ensuring that all social content is delivered against a strategic plan that you will have helped create and own moving forward, is creatively brilliant, and is effective and achievable within budget 👌 An interest in and / or knowledge of cycling is key for this role. More details here https://lnkd.in/ejUk53iV Sounds like you, or someone you know? Drop us a note, with your CV and Cover Letter to careers@shiftactivemedia.com

Last week we joined Cycling Industries Europe for their Members Day & Industry Summit 🇧🇪 The CIE brought together industry from the likes of Decathlon and TIER Mobility, and policy makers like Georges Gilkinet, Deputy Prime Miniser and Minister of Mobility of Belgium, to discuss the importance of cycling in creating jobs, healthy, business growth and helping to save the planet 🌍 Each session provided members with tips and recommendations as to how to have their voices and views heard - with the goal of helping change. There was so much to take away and think about, but as always, collaboration is key to ensure cycling continues to have a positive impact on our people, our health and planet. We got a morning run in too, and obviously a few Belgium chocolates 🍫

After weeks in the making, yesterday, the SHIFT PR team brought our clients Bravur, together with fashion icon Sir Paul Smith, to present him with a custom engraved watch from their cycling-inspired Team Heritage series - something they’d dreamed of since the brand was founded 👌 Having worked with Sir Paul before on other collaborations and knowing what a cycling aficionado and appreciator of fine craftsmanship he is, we knew it would be received well. I mean, he looks pretty chuffed 😃 The shared passion for bike racing, style and design made for some inspiring conversations, and we look forward to seeing where it leads! A huge thanks to Sir Paul and Bravur for making it happen - it’s always a pleasure working with such creative minds 🕰

Tomorrow our Executive Creative Director Matt Doman will leave from Venice to ride the 670km to Rome for One More City and the The Institute of Cancer Research 🔬 One More City is an annual cycling campaign in October (Breast Cancer Awareness Month) with a simple ethos: the journey is never over; we are always progressing towards the next city, there are always more kilometres to do, more climbs to conquer and more challenges to face. This is akin to the reality of anyone living with cancer, especially secondary cancer, for whom the challenge is never over; there are always more treatments to endure, more scans to face, more side effects to manage. Forever proud of Matt for always pushing himself to raise money for others. Donate if you can 👌 https://lnkd.in/eev4wPYM

It was incredibly rewarding to see the e-bike Positive campaign discussed in a segment on BBC Breakfast this morning. The PR team at SHIFT Active Media worked to ensure that the public awareness campaign was included in the segment about e-bike safety, supporting the ongoing campaign drumbeat, helping to educate the nation as to the many benefits of e-bikes. The BBC Breakfast show reaches an average of 1.1 million viewers per episode (live) so we're delighted to have been able to work with the BBC to bring the campaign to an even wider UK audience as this important work, driven by SHIFT and the Electric Bike Alliance continues. https://lnkd.in/ec3qPvCZ