SHOPLINE EMEA

What a way to continue our October! We’ll be attending the eCommerce Awards 2024 with STRATAGEMS this Wednesday, and we're still so stoked to be nominated for four incredible awards alongside our amazing partner! 🏆✨ These nominations reflect our dedication to innovation and excellence, and we’re especially excited to be recognised for: - Best eCommerce Platform - Best B2B Project - Innovation in Delivery - Best Customer Experience We can't wait to celebrate with our team and partners and share this special moment with you all. Stay tuned for updates from the big night! 🙌

What an incredible evening on Wednesday for our eCommerce Growth Collective event 'The Next Big Thing' at the stunning Apex Hotels! A huge thank you to everyone who joined us, and a special shoutout to our fantastic partners, Kate Little Digital Six® and Alan Gormley Shopbox AI, for making this event possible. We were thrilled to have such an inspiring lineup of speakers, including Marty Lisle, Michelle Gunn schuh , Marianne Morrison Metrimax , and Andrew Hood Lynchpin, who shared valuable insights on the future of eCommerce. From AI-driven strategies to building customer loyalty, the discussions sparked great energy and ideas! Stay tuned for details on our next event—there’s much more to come, and we can’t wait to see you there! Deepak Anand David Meakin Alexandra Lervy Lucky Habib Anita K. Jake Morrison Neha Bhatia Emma Y. #eCommerce #TheNextBigThing #SHOPLINE #ShopboxAI #DigitalSix #eCommerceGrowth

We’re excited to announce the launch of ZigZag Global returns for our customers 🚀 Here’s what makes this partnership a game-changer for your business: ✅ A powerful platform that simplifies returns management across 170+ countries ✅ Access to 1,500+ carrier services globally, ensuring fast and efficient returns ✅ Proven solution to reduce costs, minimise waste, and boost sustainability Transform your returns process with ZigZag Global and boost customer loyalty while increasing efficiency 📈 Are you ready to streamline your returns now? 🤩 Let’s talk! https://lnkd.in/eeR5Sfjf

New Features Now Live! 🔍✨ We’ve rolled out new enhancements to support your eCommerce needs: fresh themes, smarter Flow Automation, and improved campaign tracking. Dive in now! 👇 See how SHOPLINE can transform your eCommerce: https://lnkd.in/g5t3ByQp 🔗  #SHOPLINE #ProductUpdates #eCommerce

It was full house from our B2B Panel at Re-Imagine Summit last week! 🌐 Our panel, hosted by Chloë Thomas, featured great discussions with Sanjay Patel from Enlighten Smiles, Oliver Cole from The Masters Golf Company, and Paul Tough from STRATAGEMS. Here are the highlights 💫 1️⃣ Pre-Sale Training: Sanjay shared how training customers before the first sale can lead to better sales outcomes. 2️⃣ Customer Segmentation: Oliver explained his approach to vetting and segmenting customers, from assigning sales reps and offering custom pricing to those who need it, to providing self-serve options for others. 3️⃣ Post-Purchase Automation: All agreed that automation—whether through email or dedicated support—is crucial to ongoing sales success. 4️⃣ Defining Customer Tiers: Paul emphasised understanding which customers benefit from tailored experiences versus those suited for a more streamlined, credit-card-only pathway. B2B success lies in knowing your customer tiers and matching the right services to their needs 💼💡 👉 Interested in taking your B2B to the next level? Check out our B2B solutions here: https://lnkd.in/ebyYBrHM #ReImagineSummit #SHOPLINE

Who doesn't love a good comeback story? 😎 UK fashion eTailer, In The Style, was founded a decade ago as a pioneer of social commerce. Launching in Manchester in 2013, the business grew up through the medium of Instagram and was unique (at the time) for their celebrity / influencer collaboration model. As a first-mover in social commerce, In The Style grew rapidly, moved to an IPO, and successfully launched in the UK stock market in 2021. As is oftentimes the case with businesses that grow quickly, In The Style faced growing pains. Combine this with broader supply chain disruptions, high cost of freight, a return of shoppers to brick-and-mortar retail, and a cost-of-living crisis, the company faced declining revenues and was taken private again in an acquisition by private equity investor Baaj Capital, a UK-based firm, in 2023. Now, 16 months into new ownership and under CTO Steven Wood and Managing Director Ben Armstrong's capable leadership (Steven formerly held technical leadership roles at bp and Tesco, while Ben has formerly been on leadership teams at Nike Oakley and Luxottica), In The Style has returned to profitability and continues to roll out new influencer collaborations - launching a 22-piece summer clothing collection into 300 Tesco stores across the UK in June 2024 👀 🇬🇧 🔥 So... How'd they do it? 🤔 🌐🤳 Social media strategy evolution - In The Style recognized consumers' growing desire for a two-way relationship, rather than a transaction. Their marketing strategy underscores social media platforms as search engines, and TikTok and Instagram, specifically, as vehicles for shopping inspiration among their target demographic (they successfully launched weekly TikTok Lives in spring of 2024 with celebrity guest presenters). 📈 🔬Shifted the business epicenter to 'Net Contribution Margin' - In The Style moved away from a focus on top-line sales to a concept of net contribution margin, which is gross margin, net of distribution costs + transaction fees + warehouse costs + marketing fees. Where they don't have margin, they won't spend excessively on marketing and rely more on organic, where they have a greater margin, they can spend more on marketing and paid. 💡 It’s either price or promotion, not both ❌ 🤝 Strategic eCommerce migration to SHOPLINE - CEO of Baaj Capital, Jas Singh with substantial interests and ownership in both physical and pureplay retail, collectively generating a turnover exceeding half a billion pounds, conducted a thorough search for a new platform and tech provider before ultimately landing on SHOPLINE for its seamless multichannel management, open infrastructure, and comprehensive native feature set. The relaunch of In The Style’s omnichannel presence provides a more intuitive + user-friendly shopping interface, regardless of geography or channel. This is a success story Baaj is looking to replicate by adopting SHOPLINE across their portfolio of brands 🥇 #eCommerce #SHOPLINE #partnerships

SHOPLINE is partnering with Velou 🤩 Velou brings product catalogues to life with AI-powered data enrichment, enabling retailers, brands and marketplaces to: 📘Create intelligent, self-selling catalogues that transform customer interactions 🌐 Seamlessly integrating with e-commerce and marketing technologies 📈 Enhance acquisition, personalisation, conversion, and retention by optimising the data that drives performance SHOPLINE EMEA and Velou automate merchandising, refine catalogues continuously, and ensure all product details are precise and optimised for performance marketing. Excited for what’s ahead! 🚀

In The Style made a memorable impact at the Re-Imagine Summit with an incredible fashion line launch! ✨ Hosted by Deepak Anand, Ben Armstrong and Steven Wood shared an insightful look into how In The Style has become a major force on socials. They discussed the brand’s authentic approach to connecting with audiences, staying on-trend, and building a loyal community through social media📱 The big moment? A new collection reveal, brought to life by the talented Elementz Entertainment Limited dance crew, choreographed by Lindon Barr. The performance was live-streamed, offering their fans a virtual front-row seat and bringing the brand’s energy to viewers everywhere 🪩 #ReImagineSummit #SHOPLINE

The Re-Imagine Summit after-party was the perfect way to wrap up an inspiring day! 🥁 Huge thanks to our incredible sponsors for knowing exactly how to put on a fantastic celebration – Pimberly and Loqate, a GBG solution 🍾 From the amazing atmosphere to the unforgettable moments, the party was truly a testament to the energy and passion that drives our industry. A big shoutout to everyone who joined us and, of course, to our sponsors for making it all happen! What was your favourite part of the night? Share your highlights below (videos and pictures welcome!) 💃 #ReImagineSummit #SHOPLINE

The excitement from the Re-Imagine Summit is still in the air! 🚀 It was inspiring to deep dive into how personalisation can transform customer loyalty with insights from Ryan Lane (Viva.com), Phil Draper (Dotdigital) and Sarah Willcocks (Screen Pages Ltd). They showcased how creating tailored experiences not only enhances customer engagement but also strengthens relationships in today’s fiercely competitive market 🤝 It’s clear that personalisation is no longer just a trend—it’s a crucial strategy for building lasting connections. From data-driven marketing to real-time customer journeys, the possibilities are endless!💡 How is your business leveraging personalisation to make a meaningful impact? Share your thoughts below and let’s keep the conversation going! 💬 #ReImagineSummit #SHOPLINE