Great to see our new Digital Pallet Bay product getting some attention, thanks Sean Field It has been a pleasure to work with Asda & LS Eleven Media Services deploying this product to stores across the UK. The Pallet Bay product is new to market and is customizable with single or double sided digital 55" displays and optional additional printed side graphics to further enhance the brand. As a modular system the bays can be installed in multiples with synchronised digital content, the content management application also allows store managers to change pricing for special offers and discounts. Contact our sales team to see how our Digital Pallet Bay can enhance any palletised product areas or arrange a demo at our showroom in Telford.... LB Foster LB Foster Europe Gavin Wright Sophie Lindley Gregg Cherrington Ian Beeley
Finally some #RetailMedia that makes sense and possible evidence that Asda may still have life in them! Ignoring the use of transit pallets rather than display platforms designed for store use, this is a great way to combine the excitement of digital media in store while also giving shoppers the chance of putting the product in their trolley. For me, the next evolution would be properly designed displays that complement the content on the screens. Let’s hope that this is the direction for retail media now, rather than the “slap it everywhere” approach that’s largely ignored the needs of shoppers so far! #shoppermarketing #storeoperations #promotions