Sky Media UK

Celebrate Sustainable Skincare with UpCircle's First TV Campaign + Win an UpCircle Skincare Bundle 🌱 We are thrilled to share that one of our Sky Zero #FootprintFund winners’ UpCircle are launching their very first TV ad. This milestone follows UpCircle winning £250,000 of media as part of the 2023 #SkyZeroFootprintFund, a £2 million initiative amplifying brands that are making a positive impact on the planet. Anna Brightman, Co-Founder at UpCircle, said: “There is no beauty brand doing more than we are, and there are few industries as wasteful as ours. The authenticity and sincerity of this campaign is true to our brand, one thing Sky were big fans of[...]". 📣 COMPETITION 📣 To celebrate, we're giving away an UpCircle bundle containing the two products featured in the ad, along with a selection of their newest and best-selling products. To enter, watch the ad, then like and share this post, and comment your favourite product or the one you're most excited to try. One winner will be chosen at random on Friday 20th September and will be contacted by Monday 23rd September via DM. Help spread the message of sustainable skincare🌍💚 Watch the ad and find out more here: 👇 https://lnkd.in/e6fd3Hdt #UpCircle #Sustainabilty #TVadvertisment #FootprintFund

🔦 We’re shining a spotlight on Channel 5 this week, as we take a look at just some of the incredible successes they’ve seen, from captivating dramas to children’s programming, #Channel 5 continue to go from strength-to-strength, including: 🩺 Coma delivering Channel 5’s largest audience of the year so far at 3.7m! ❗ Channel 5’s pre-school channel, Milkshake! is the no.1 choice for Kids breakfast viewing 👀 Channel 5 has seen 18 of its programmes deliver an audience of 2m+ in 2024 so far 📺 30.1m is the channels avg. monthly reach (a whopping 50% of UK individuals) 📈 9% increase in ABC1 Adult SOCI (2024 vs. 2019) Discover how you can elevate your brand through a Channel 5 partnership opportunity here 👉 https://lnkd.in/dUwC8SRe. #C5 #TV #TVAdvertising #Content #Drama

Sport is more than just a game; it’s a vital part of our society. Sport builds stronger communities, promotes inclusivity and enhances our national pride – ultimately making us happier, healthier and better connected. A new report by Public First, commissioned by Sky, reveals the positive impact sport has on us; sharing Sky Sports’ role over the last three decades. The data speaks for itself, and shows just how much the UK loves sport: ➡ UK sports fans are estimated to generate an additional £3 billion a year for the UK economy by 2034, rising from £10 billion in 2023. ➡ UK adults spent approximately 9.1 billion hours watching and playing sport in the last year. ➡ Over the past decade, #SkySports has injected around £18 billion into UK sport, with hundreds of millions of pounds filtering down to grassroots sport. ➡ Every day in 2023, Sky Sports underpinned over £10 million of UK economic activity, totalling almost £4 billion across the year. The full report can be read here - https://lnkd.in/eGF9uXeE 📊. Plus, keep an eye out as we share more from the report in the coming week 👀. #Sports #SportsViewing #UKSports #TVViewing

📚 Channel 5 continue on their success streak with the first episode of The Teacher Season 2 reaching up to 1.2 million viewers last night! 😮 So, if you're yet to watch the first season, catch-up now on My5 and get in on the action. #Channel5 #Drama #TV #Content 

Data shows big brands in the UK should more than halve their spend in paid social, and reallocate it to AV. I love a stat that runs against the prevailing industry narrative, so when Olga Zaitseva and Jane Christian showed me this unpublished chart from their work on ProfitAbility 2, I was determined to get it out into the wild. Even if you set up an optimisation of the £1.7bn dataset to be as generous as possible to shorter form digital channels, it consistently optimises spend away from social and display and towards TV, cinema, search and OLV. This is data from the last couple of years as well, not stuff that's years out of date. There are caveats attached to this finding, and I've done my best to list those out in the article. But it's hard to escape the stark reality of the numbers, derived from econometric analysis of genuinely cross-channel campaigns. Why these effects are so prevalent, and across such a broad set of large advertisers, is up for debate in the comments. To paraphrase the great Clinton Baptiste, "I'm just tellin' you what the numbers are tellin' me." thanks to Omar Oakes and team for publishing this and to Matt Hill for commissioning the research. link in comments

Are you a small business making a big impact in your community? The #LocalHeroes Fund is here to support those dedicated to creating positive change. Whether it's reducing waste, upcycling materials, using renewable energy, promoting sustainable agriculture or protecting biodiversity, your efforts are making a real difference in your community and the environment. We're offering businesses the chance to win a free TV campaign and additional funds to create a TV ad, helping you amplify your impact even further 🚀 Ready to be a local hero? Visit the website here 🔗 https://lnkd.in/dABHhdsb and follow the steps below to enter before the deadline on 29th October. #SMEs #advertising #adsmartfromsky #sustainability

🎬 The Teacher S2 is nearly here! 🎬 Channel 5's highly anticipated show, The Teacher, starring Kara Tointon and Will Mellor, is back with a brand new season. After the success of Season 1, which averaged 4.3m across the series to become the biggest show on the channel since 2022. The Teacher returns with even more drama, gossip, and secrets tonight. Get ready to dive deeper into the lives of some new characters as they face challenges and unexpected twists. You won't want to miss a single episode! 😲 Tune in tonight on Channel 5 at 9 PM. Season 1 available to stream! 📺 #TeacherS2 #MustWatchTV #Drama #Entertainment #Channel5

🌎 Big News Alert! ✈ Guess what, travel enthusiasts? HX Hurtigruten Expeditions is teaming up with #SkyNature once again, and we couldn't be more excited! This collaboration marks another milestone in our journey to bring the wonders of travel and exploration to your screens. With Sky Nature's incredible reach and HX Hurtigruten Expeditions dedication to connecting adventurers and explorers with nature through sustainable, science-guided expedition cruises, our journeys aim to leave a positive impact on wildlife and communities, ensuring we protect the beautiful destinations we visit. #SkyNature is home to over 500 incredible episodes, including "Shark with Steve Backshall," "Wild Animal Babies" with Patrick Aryee, and exclusive David Attenborough shows. These programs highlight the importance of protecting our natural world. 🌎 Suzanne Hall, European Marketing Director at HX said, “The partnership between HX and Sky Nature has already proved a great success and saw us reach 20% of adults with our campaign, with an uplift to 23% of those over the age of 55 – a core audience for us......." Read more here: 👇 https://lnkd.in/eHi98T2K #TravelHX #TVadvertising #Sustainable #SkyNature #HurtigrutenExpeditions

As we wrap-up #ZeroWasteWeek, we’re excited to shine a spotlight on some of our Sky Zero #FootprintFund Zero Waste heroes, including: ♻️ UpCircle - the all-natural and sustainable skincare brand that transforms would-be waste ingredients into award-winning beauty products. ♻️ Ocean Bottle - the bottle that keeps you hydrated whilst reducing ocean-bound plastic. ♻️ Olio • Share More, Waste Less - the app that helps you share what you no longer need with people nearby, reducing waste and building community connections. Although Zero Waste Week is drawing to an end, this annual awareness week reminds us to do our bit to reduce landfill waste and protect our planet. Together, we can make a difference!🌱 Want to learn more about the Sky Zero Footprint Fund and find out how you can get involved? Click here 👉https://lnkd.in/e-NQhn5 #ZeroWasteWeek #Sustainability #SkyZero #FootprintFund #WasteLessLiveMore

🔎The Body Next Door’ is up to 1m views of Episode 1 and has become Sky Documentaries best original factual audience since The Essex Murders in 2023   If you are yet to get your crime binge on, all episodes are now available to stream on #SkyDocumentaries & NOW 📺 Find out more here: 👇 https://lnkd.in/e-xxv87W #Content #TVadvertising #factual #truecrime