Smedvig Ventures

💡Research has shown that companies who have processes in place to continually optimise their pricing strategy will generate exponentially more revenue than those who have either a yearly pricing review or no pricing function at all. 📈 Whilst it can seem like a resource-intensive approach, investing early on in pricing and ensuring it is owned by a department and individual will provide a solid foundation for overall company growth and pay dividends in the long run. 🎯At our GTM Day earlier this year, pricing strategy was one of the key topics we discussed in a workshop with STELLA PENSO. From this session, we’ve created an overview of how to build the best pricing strategy and how to approach difference pricing scenarios. Find out more ⬇️ https://lnkd.in/eA8QfD-V #pricing #pricingstrategy #startup #scaleup #growth #vc #gtm #seriesa #seriesb

💡Check out Joe Knowles summary of our investment thesis on #ai in #cyber and #humanriskmanagement - 'Why Smedvig Ventures invested in CultureAI' https://lnkd.in/eUDuBi4Z

💡 Today we’re excited to announce our investment in leading Human Risk Management Platform, CultureAI. We recently co-led the $10m Series A round alongside Mercia Ventures with existing investors Passion Capital and Senovo also continuing their support. 📈 Despite many companies investing heavily in awareness and training programmes over the years, Forrester predicts that 90% of data breaches in 2024 will involve human error as infrequent security training doesn't change employee behaviour. CultureAI takes a data-driven approach to enable organisations to monitor, reduce, and fix human cyber risk with an innovative Human Risk Management Platform that empowers organisations to identify workforce security risks, coach employees in the moment, and automate fixes. “It is widely accepted that human error is the most prevalent vector for cyber-attacks and is poorly protected against by ineffective training programmes. Advanced analytics applied to real-time behavioural data presents an original approach for CISOs to control human cyber risk. CultureAI is pioneering this with its market-leading software, offering immediate visibility and mitigation of vulnerabilities. James has an incredible reputation as a thought leader in the space and we are excited to partner with him and his team alongside Mercia Ventures.” Joe Knowles, Partner at Smedvig Ventures. Read the full release here: https://lnkd.in/gbmHkhfK #seriesa #fundraise #venturecapital #startups #vc #investment

💡 There is no 'one size fits all approach' to lead generation, it depends on everything from your target market to team structure and the macroenvironment.  ✅ To find out what works best for your product you must continually test, feedback and refine from an abundance of potential lead gen activities including outbound calling, conferences and paid advertising. 🎯At our recent GTM Day Lead Generation was one of the key topics we discussed in a workshop with Ben Miller. From this session, we’ve created a list of top tips to help teams build an effective lead gen strategy. Find out more ⬇️ https://lnkd.in/egRZWJ-8 #leadgeneration #GTM #GTMStrategy #sales #marketing #startup #scaleup #growth #founders #seriesa

💡 Next week, Maeve Crowley will be joining VenturePath and techUK for a panel on scale-up investment, discussing everything from the challenges of fundriasing to how to give yourself the best chance of succeeding. ⬇️ If you're a Founder looking to raise your Series A or B - check out the link below to find out more and register! https://lnkd.in/eqyYUj9x #fundraising #founders #startups #scaleups #vc #seriesa #seriesb #growth

💡 Tomorrow Maeve Crowley will be at Pitchflix's London Tech Week event, Rev - where VCs pitch to Founders and share insights on their fund and process. If you're keen to find out more and meet fellow founders, you can register via the link below! ⬇️ https://lnkd.in/dp7uXMrX #vc #funding #pitch #seriesa #startup #scaleup #founders #investment

Yesterday, Robert Toms had a great afternoon with Innovation Norway at Level39 meeting and speaking with #Founders and #innovators from the Norwegian #Tech ecosystem. #seriesa #seriesb #vc #startup #scaleup #investment #partnership

If you're heading to #SaaStrEuropa this week, tomorrow afternoon Jonathan Lerner will be hosting a session on the journey from #Founder to #CEO - sign up below to join the conversation! #seriesa #seriesb #founderjourney #scaling #growth #startup #scaleup https://lnkd.in/eq_gmM8r

💡Building a strong leadership team is a crucial part of successfully scaling a business. As a Founder it’s vital to surround yourself with great people who are not only experts in their fields but also seek to challenge you. At the heart of this team is the Finance lead and so it's not suprising that it's a role we get asked a lot about, from when to hire to what to look for and the different types of Finance roles in an early-stage business. We spoke with some of our portfolio teams (thank you Christoph Lippuner and 🌈 Neil Andrew) and friends from the ecosystem including Andrew Waters from Zanda to get their views on the Finance function and why you need a Finance lead. Check out the full article below 👇 https://lnkd.in/g_CUzYVP #founders #startups #CFOs #scaleups #finance #growth #vcs #scaling #B2Btech #tech