Smiley Company

Today, we celebrate Smiley's founder, Franklin Loufrani—a true innovator and visionary. In 1972, Franklin introduced Smiley as a symbol of positivity in France Soir, intended to uplift and inspire. From that initial spark, Smiley has grown into a global movement, embodying optimism and joy in over 100 countries. Today, Smiley is one of the world’s most recognisable brands, representing happiness across generations. Franklin’s legacy continues to shine, reminding us of the power of positivity in every smile. Joyeux Anniversaire, Franklin !! #smiley

From Dame Judi Dench to Bella Ramsey & Jude Law, we’ve assembled some the world’s biggest stars of music, film and entertainment on this campaign. ‘For Our Family Human’ is the most important project we’ve ever done at Smiley Movement, our non profit which is about creativity for the greater good. The UN’s Universal Declaration of Human Rights (UN DHR) is like the constitution of humanity. It was ratified by 193 UN member states in 1948 and is still relevant today, now more than ever. For Our Family Human is a campaign to remind the world of the existence of this fundamental text and our fundamental rights as humans. Award-winning director Dan Cadan has transformed the UN DHR into rhyme, like a poem or a rap. The result is a powerful reminder to the citizens of today’s world: these are your rights, and the rights of those around you. Each article has also been trimmed down to one key word representing universal values such as dignity, respect, freedom. To share this guide on how to love & respect your fellow human, we captured 30 films by 30 celebrities known around the world, each one reciting one article of the modernised declaration. For Our Family Human is supported by Art for Human Rights, a Foundation led by human rights activist, barrister and producer Bill Shipsey. I’m proud to announce Smiley Movement as the exclusive media platform showcasing daily during a month For Our Family Human through our website and Smiley news pages on social media channels. Congratulations and thank you to Lorna Milliken and the Smiley Movement team for producing this project. It’s been a huge undertaking and you’ve done a great job driving this project forward. Thanks also to everyone at W Communications for your work and support. HOW YOU CAN SUPPORT FOR OUR FAMILY HUMAN? Follow Smiley News on Tiktok, Insta or X to see all the films Share your favourite film with a friend (or two). And why not even share all of them, day after day!? Purchase Choose Love x Smiley Limited Edition products from smiley [dot] com, with 100% of gross profits going to Choose Love’s humanitarian outreach for refugees.

Modibodi® and SmileyWorld® collaborate to Spread Period Positivity with their new ew limited-edition period-proof swimwear & underwear collection Introducing the Self Love Club. Global period wear leader Modibodi® has partnered with the iconic SmileyWorld® to launch a limited-edition Modibodi x SmileyWorld Self Love Club collection, promoting period positivity in style. Whether swimming or lounging by the pool, the Self Love Club collection brings personality to your swimwear, featuring a playful ‘Self Love Club’ graffiti print and flattering cuts for all body types. Join the Self Love Club and dive into summer with confidence! #smiley #smileyworld #modibodi

A step into a smiley-fied world with our latest collaboration with Tok&Stok at the pop-up launch of their collection of home accessories, developed by neurodivergent artists from the La Casa de Carlota Institution. This partnership between Smiley x Tok & Stok embodies a commitment towards inclusivity. #smiley #tok&stock

The SmileyWorld x C&A collection features iconic SmileyWorld branding, bold all-over prints, and creative takes on the classic smiley face. These fun, stylish pieces are the perfect way to add some positive vibes to your wardrobe. #SmileyWorld

It’s been an incredible couple of days meeting potential partners and sharing all things Smiley with everyone, and we are still at BLE for one more day!! If you’re attending and want to explore opportunities, learn more about what we do, or chat about the iconic Smiley brand, come find us at Stand B221. We would love to connect! 😊 #Smiley #BLE2024 #BLE

We’re counting down the days to BLE next week as it marks its 25th anniversary! Here’s a throwback to our stand from last year – we’re thrilled to be back, meeting with both new and existing partners, and discussing all things Smiley. If you're attending and would like to learn more about what we do, explore partnership opportunities, or dive into the iconic Smiley brands, feel free to reach out to one of our team members! We'll be at stand B221 #BLE #Smiley #SmileyWorld #25YearsOfBLE #LicensingExpo

Style Guys x Smiley™ Dominique Tahir curated a 5-step holistic skincare routine, crafted with premium CBD isolate and natural, vegan-friendly ingredients, designed to effortlessly reduce AM puffiness. Style Guys x Smiley™ harnesses the natural calming and anti-inflammatory properties of CBD to soothe your skin and restore its natural rejuvenation process. #smiley #styleguys #skincare

Designing Happiness, One Stitch at a Time with Smiley World x KOI , our latest collaboration. Playful, fun, and made to bring a smile to your workday (winking smiley face). Designed for the modern healthcare professional and keeps you comfortable and stylish, even during those extra long shifts. With Smiley World x KOI, happiness is part of the uniform! #smileyworld #SmileyWorldxKOI 

The Smiley Company was in Italy this week for Milano Licensing Day to showcase all of our iconic IPs. We're thrilled that Mini Smiley will be broadcasted on Rai Yoyo from January 2025 with all the songs translated into Italian. Smiley has always had a special relationship with Italy, having worked with Fendi, Georgio Armani, Moschino and working with almost all the fashion chains and global partners. Since its inception, Milano Licensing Day has always been an important day in the calendar for The Smiley Company as we continue to grow and look for new partners as well as keeping strong relationships with our existing partners. Congratulations to Paolo Lucci and his team on another great event #smiley #minismiley #MilanoLicensingDay