SMRS

It’s International Day of Charity. But because we think kindness is important every day, we give SMRSers 2.5 days a year to put their heart and time into things that they’re passionate about. #InternationalDayOfCharity #VolunteerDays #Volunteering

A Tale of Stability and Slower Growth – Clearing Day 15 A quick insight burst from the Day 15 data set 1) Higher Tariff Group - We’re seeing strong year-over-year (YOY) stability here. The variance in accepted applicants between Day 12 and Day 15 remains minimal (+0.13% in 2023 vs. +0.14% in 2024), indicating that further spikes in demand are unlikely. 2) Medium Tariff Group - There’s a slight YOY decrease in accepted applicant growth, from +1.05% in 2023 to +0.82% in 2024 between Day 12 and Day 15. While it's a decrease, it’s important to note that the movement is still positive! 3) Lower Tariff Group - This group shows the highest variance, with a decrease from +2.06% in 2023 to +1.70% in 2024, between Day 12 and Day 15. The actual YOY drop equates to 620 fewer accepted applicants, highlighting how percentages can sometimes mask the reality of volume. 4) Age Group 21 and over - Last year, this group experienced significant growth, with a +7.3% increase between Day 15 and Day 28 (4.5K accepted applicants). However, this year we’re starting to see a downturn, with a -0.25% decrease between Day 12 and Day 15 (-200 applicants). This could present a challenge, especially for regions already experiencing YOY decreases in accepted applications: North East (-13.24%), East Midlands (-12.04%), West Midlands (-9.51%), and Yorkshire and the Humber (-7.14%). On a semi related note, I’m starting to have some in-depth conversations around audience reach. Increasing your media budget might not be enough to reach the students who truly matter. To effectively grow your student base, there is real sanity in developing your understanding of behaviours and preferences. Propensity Modelling, unsurprisingly is great fit to help you achieve this. If you're keen to hear more, give me a shout! #Clearing2024, #HigherEducation, #Admissions, #StudentRecruitment, #HigherEd, #HigherEdInsights, #EducationMarketing, #HigherEdAnalytics, #StudentEnrollment, #AdmissionsTrends #EnrollmentStrategy SMRS

At this year’s IHR Live London, our Agency Director, Sarah Sturgess, is sharing the stage with Nicola Platts from DWP Digital. Our session will cover the tips and techniques necessary to create a strong employer brand, driven by a clear purpose, that will inspire top talent to join you. Plus, we'll show how our employer brand measurement tool has quantified the impact. If you’re attending, don’t forget to come over to stand 39 and say hello. #IHRLiveLondon2024 #EmployerBranding #DWPDigital

Building a TVP (that’s short for Target Value Proposition) is an aligned extension of your EVP. 💎 The main difference is that it recognises that your target audience is graduates and apprentices. And, that although they are interested in your wider employee offer, they also have slightly different motivations that a TVP can be specifically tailored to address. To discover how we can support you in creating a bespoke TVP for your early careers audience, talk to one of our experts: https://lnkd.in/eHyWjEh4 #TVP #YouthValueProposition #EVP

We're proud to announce that we’ve become an official supporter of the Greater Manchester Good Employment Charter. 🎗️ We think bigger to help organisations do better, so this alignment is a natural fit. The charter outlines the ideal standards of employment across the region, and we're excited to be part of this initiative. We look forward to becoming a fully-fledged member soon and making a positive impact in our community. By joining the charter, we’re committed to encouraging other employers to do the same and create a more equitable and fulfilling workplace for everyone. 🤝 #GoodEmployer #GreaterManchester #GoodEmploymentCharter #ThinkBiggerDoBetter

Bit of a no-brainer: 88% of Gen Z students recommend that employers use #StudentAmbassadors. But if you're going to use them... use them wisely. The reason that candidates for #EarlyTalent want to hear from their peers is because they're hoping to get the real deal, rather than the corporate sell sheet. Simon Lucey (formerly of youth agency Hype Collective, now consultant with SMRS) enourages you to use UGC videos to: 🦁 Be brave 💅 Don't overpolish or go over-branded 📣 Let a #content creator's personality shine through See his quick tips (and a warning on the potential pitfalls) here, and tell us your top tips for getting the best out of #EarlyCareers ambassadors in the comments👇

Let's talk about data... In particular, how to harness data to help you pinpoint where to find potential apprentice talent. With such a vast schools & college landscape, and competing demands and priorities from regional hiring locations, it can sometimes be difficult to see the wood from the trees when it comes to apprentice attraction. Join Amy and I on the 17th of September for our lunch and learn, where we'll be sharing some of our latest insights & expertise about how you can craft a data driven approach to your school & college outreach and apprentice attraction strategy. Follow the link to sign up - hope to see you there! https://lnkd.in/dYEGjpnF

Hi everyone - hope to see some of you in Manchester this week for the Council for Advancement and Support of Education (Europe) Conference. James Seymour and I will be sharing insights from the SMRS / CASE UMF research we conducted earlier this year to find out how we can better support Teachers and Advisers as they guide applicants through the UK UG application process. Please join us on Thursday morning - details here https://lnkd.in/e7hmKvRY

When you casually make history happen… Whatever. 🤷♀️ Some Might Say we like to Roll With It and get people involved in our masterclasses, D’you Know What I Mean? So, at our Social & Content event in July, we worked together to create a spoof campaign to get Oasis back together, Little By Little. It was a light way of playing around with copywriting techniques, media choices and messaging hierarchy. And it seems it Definitely Maybe worked! We made Manc history happen SMRS Charlotte Peacock Anne Pieters Emily-Rose Limb and our wonderful attendees. Now, where’s the parka emoji?! 😆🧥🎶🏝

📊 Propensity Modelling 📊 It can transform your recruitment strategies and save you both time and money. But how does it work? ✅ It uses historic data to identify the likelihood of someone enrolling at your institution. ✅ It bases this on many different data sources, from proximity to your campus, to their qualifications, to how engaged they’ve been with you in the past. ✅ This creates a picture of higher and lower propensity student profiles, which can guide your media choice and spend. To find out how Propensity Modelling could guide your recruitment strategy, talk to one of our experts today: https://lnkd.in/gRaH35qH #PropensityModelling #StudentRecruitment #StudentMarketing