Sociables Express Ltd

Give retail investors what they want, even if they don’t know they want it. #ir #investorrelations #comms #pr #stocks #finance #ftse #aim #aquis

Every executive and shareholder in a UK public company should ask their investor relations officers why they’re not using Reddit and TikTok. It’s apparent that not using social media is leaving money on the table. #ir #investorrelations #comms #pr #esg

I believe all public companies should seek to achieve product-market fit so they can satisfy market demand. All companies should ask themselves “are we satisfying potential retail investor’s demand?”. 1; Market research. 2; Value proposition. 3; Build a stock brand with a vision, values, identity, beliefs and a goal. Use focus groups and retail investor surveys. 4; Test different forms of distribution to understand where the target audience (demand) is. Eliminate what doesn’t work and adopt what works. Outcome; Product-market fit has been achieved. #ir #investorrelations #pr #comms #stocks #investing

“Social media is the most powerful tool to build a brand” I rehash this statement for AIM companies. Social media is the most powerful tool to build liquidity. This is a statement I’ve repeated many times and will keep repeating it. A very large number of executives and fund managers agree with me on this. The main people who disagree with me on this are people within financial PR, comms and IR companies. #socialmedia #ir #investorrelations #ftse #aim #finance

Two years ago I was 50:50 on launching a company specialising in Retail Investor Relations and Targeting. Sociables Express Ltd A countless number of people advised me against it. But I witnessed the demand growing and there was no company supplying this demand. So I gave it a punt. Now Sociables Express Ltd is one of the fastest growing UK retail investor relations company with clients in the UK, Europe and America. We introduced RIR into the UK IR industry and it worked. We introduced new products never utilised by the industry and they’ve been successful. We’re about to introduce two new products into the industry and the demand for them is through the roof. I know this may sound silly but the progress made in the last 2 years makes me real proud of the team and company. Chuffed. #ir #investorrelations #stocks #business #ftse #comms #pr

A list of 5 new concepts and features Sociables Express Ltd has rolled out into the UK investor relations industry: - Social Media-Based Retail Investor Targeting - Shareholder Funnels - Stock Branding - After-AGMs - Hero Assets Are you a UK listed company interested in retail investor relations and targeting? Looking to attract and engage retail capital? Get in touch to see how we’re modernising investor relations and targeting. #ir #investorrelations #finance #retailinvestors

This is bang on the money. These influencers don’t work in finance and like Neil said they are problematic. Sociables Express Ltd notified the FCA and ASA of these problems 14 months ago. The FCA and ASA released a guide 👇 but it’s not detailed enough and only covers a small area. Glad they are now clamping down on them. I don’t think the FCA should call them financial influencers because they don’t work in finance. The word Finfluencer was developed to separate influential financial people on social media from the average influencer with no financial experience. Many UK finfluencers are very sophisticated and have a lot of experience in the markets. Some of the best research & analysis I’ve ever seen has come from social media groups and accounts. Many of these type of finfluencers used to work at City funds and banks, some of them still do. They won’t be a problem for the FCA because they understand the rules and regulations. However, they will be a problem for UK listed companies, brokers and fund managers. Why? They have influence over customers, shareholders and public opinion. One negative or positive post with 100,000’s views can trigger money exiting or entering the door within 60 seconds. They can control the narrative on an AIM PLC with no social media presence, resulting in them acquiring influence over execs and possibly the price. They can strategically use social media to scare whoever they target by just publicly pressuring a regulator and politicians over social media. It’s moving so fast we are winessing a slow demand from companies specialising in exposing greenwashing. Shareholder activists are realising finfluencers can be a lucrative friend to them. The list is endless and they can achieve all of it without breaking one rule. London and the FCA isn’t even aware of this. Financial populism and social media are both providing an investor or trader with an edge. We have seen proof of this all over social media during the last 5 days. The rewards from this edge exceed any payment a finfluencer can receive to market an investment. https://lnkd.in/eujPhHtR

FinTwit: The financial element within Twitter (X). FinTok: The financial element within TikTok. FinGram: The private investment communities within Telegram. Finstagram: The financial element within Instagram. The largesr number of UK retail investors are within these four platforms. Millions of British retail investors all holding hundreds of billions in capital. Listed companies and funds that don’t use FinTwit, FinTok, FinGram and Finstagram will be left behind in the dark ages. Competitors and listed peers that use these platforms will have an advantage. These platforms are far more powerful than all UK financial media outlets combinded. Rapid virality can take down banks, CEOs and it can make or break a stock price. #ir #investorrelations #comms

At Sociables Express we have thrown out the playbook of traditional investor relations and replaced it with testable, trackable and scalable practices. Our tools are social media, growth hacking tactics, finfluencers, blogs and private communities instead of commercials, publicity and 5* dinners with institutional capital. Our playing field is social media and the players are retail investors. #ir #investorrelations #comms #pr #finance

The Sociables Express Ltd Shareholder Funnel allows an investment fund or a listed company to build a pathway for potential retail investors. It’s a cost-effective strategy to gain awareness among millions of retail investors. From Stage 1 where a potential retail investor becomes aware of and follows the company or fund on social media. -Acquisition. To Stage 6 where a potential retail investor organically converts into an investor in the company or fund. -Conversion. Contact Sociables Express Ltd to find out how the SocEx Shareholder Funnel can help your company or investment fund. #ir #investorrelations #comms #pr #business #retailinvestors