Earlier this week, we were proud to share the news that Lenskart.com won Startup of the Year at the ET Startup Awards 2024. Learn more about the company’s journey from a burgeoning D2C startup to a worldwide leader in eyewear in our feature story:
When Peyush Bansal learned that just 1 in 4 Indians could afford a pair of glasses, he founded Lenskart.com — setting out on a mission to transform the nation’s access to quality eyecare. In recent years the business has executed a crucial strategic pivot, steadily bringing more of its manufacturing in house. “Relying on other players wasn’t the way to deliver a great product to people,” says Co-Founder Ramneek Khurana. Today, it’s clear the decision paid off: Driven by this backward integration, Lenskart has become one of India’s most successful retail chains. Our feature chronicles the Lenskart story, from its humble beginnings in Delhi to seizing its own destiny via the power of manufacturing: https://lnkd.in/gmdfuvsi #integration #manufacturing #India