Something™

The inaugural ReAssembly, hosted by Regeneration.VC during the United Nations General Assembly and Climate Week NYC 2024, brought climate, biodiversity and circularity leaders together for 2 days of thought-provoking discussion, keynote talks featuring world-class speakers, workshops and live entertainment. Something™ developed a dynamic visual identity and suite of brand collateral which symbolises the power of collaboration in creating solutions that make a better future possible. The brand system is built around a dynamic logomark composed of an eclectic mix of characters – with each character embodying the key themes of the event: biodiversity, circularity and climate. When assembled the characters form a unified wordmark, representing the harmony of the elements, but when separated they lose meaning – becoming isolated pieces, each in search of its place in the larger picture. Check out the full case study of the work - https://lnkd.in/g4W2CEYA #branding #design #motion #climateweeknyc #sustainability #climateaction #circularity #biodiversity #climate #SustainableBranding #EcoInnovation #ClimateLeadership #ClimateTech

It's all happening in New York this week with Climate Week NYC 2024, the biggest annual climate event of its kind, being held in partnership with the United Nations 79th General Assembly. We've partnered with Regeneration.VC to create the branding for ReAssembly – the convergence point of ideation, innovation and investment across biodiversity, circularity and climate. Our systems are breaking down. The ReAssembly is where climate solutionists gather to put the pieces back together. Featuring a jam-packed, 2-day program of thought-provoking discussions, keynote talks from world-class speakers, workshops, and live entertainment. ReAssembly kicks off today (26 Sep) at Civic Hall at Union Square. Shout out to Andrew Suggit for jumping on board to collaborate on this one with us. #UNGA #ClimateWeekNYC #Sustainability #Decarbonization #ClimateAction

🚨 New Work Incoming 🚨 The Olympics are finally here, and we’re very proud to share our work with Visa on their Paris 2024 Summer Olympics campaign. Watch it all here: https://lnkd.in/d-pJDsDV Featuring a Hero Film directed by the legendary Salomon Ligthelm, showing how Visa helps people level up, with the inspirational Team Visa athletes Sasha Zhoya, Davide Morana and Desirée Vila partnering with music star Ellie Dixon and creative technologist, Rifke Sadleir. This is supported by a docu-series championing the real stories of young creators from across Europe, helping them elevate their passions with the support of the Team Visa athletes and celebrity mentors. It’s been an epic journey working alongside the team at VaynerMedia EMEA to help bring their creative vision to life. 🏅 763 Assets (and counting) 🏅 20 Markets 🏅 115+ Very talented crew and partners A massive shout out to everyone who made this happen, including: Brand Partner: Visa Head of Brand and Creative Marketing Europe: Elisabetta Farroni Content Manager: Steph S. Vice President Marketing Europe: Alexey Bokov  CMO, Visa Europe: Kimberly Kadlec Agency: VaynerMedia EMEA Executive Producer: Seona Bell Senior Account Director: Jamie Hemingway Creative Director: Gate Lambert Associate Creative Director: Alex Almeida Associate Creative Director: Manuel Fleitas Executive Creative Director: VJ ANAND Creative: Tom Kemp Creative: Kostie Kontorravdis Production: Something™ Exec Producer: Dan Pickard Producer: Hedvig Ahlberg Producer: Christie Berry Post-Producer: Hugo Dean Post-Producer: Genevieve O'Shea Art Director: Tom Haswell Strategy Director: Monica del Rio Creative Lead: Alexander Svensson Managing Partner: Andy Hewitt Exec Creative Director: Nick Hoskin Director (Docuseries): Miranda May VFX & Colour: Untold Studios. Exec Producer: Tom Igglesden Producer: Ella Glazer Sound Design & Mix: String and Tins Final Audio: 750mph Hero Film Production: PRETTYBIRD Head of Production: Fiona Bamford-Phillips Executive Producer: Ted Thornton Production Manager: Enrique da Silva DOP: Olan Collardy Hero Film Local Production: Unit+Sofa Executive Producer: Fady Salame Executive Producer: Martin Sobotka Executive Producer: Veronika Hájková Line Producer: Tereza Kalová Featuring Sasha Zhoya Ellie Dixon Rifke Sadleir Davide Morana Desiree Vila & many more! #VisaLevelUpYourGame #Visa #TeamVisa #OlympicsAndParalympicGames2024 #paris2024 #Production #Marketing #CeativeAgency #VaynerMedia

It's been a minute (ok, ok, more like 5 years) since we made a reel to share the things we've been creating. We thought it was about time we shared what connecting brands and culture in more valuable ways looks like. Like what you see? Become a part of Something™ 🔊 Sound on for the full experience.

📢 New Work ft. VaynerMedia x Zalando x Silence 📢 In the lead-up to the Paris Olympics we collaborated with VaynerMedia EMEA to bring their campaign to life for Zalando, Europe’s leading online platform for fashion and lifestyle, during one of the busiest marketing periods. In a Summer dominated by ads featuring athletes becoming the world’s best, we produced a collection of content that celebrated the joy of getting out of your comfort zone, and trying something new. THE HIGHLIGHTS 💪 A top-tier team of talent, both in front and behind the cameras inc. director Silence Aitken-Till, photographer Pim Rinkes, footballers Robert Lewandowski and Alexia Putellas of FC Barcelona, rapper Pusha T, fashion entrepreneur Caroline Daur, and gamer Ebru. 🌏 122 assets created for 27 markets. ⏰ All delivered end-to-end over only 6 weeks. Check out the case study (link in comments). Massive shout-out to everyone involved. Production: Something™ Director: Silence Aitken-Till Producer: Matt Diegan Exec Producer: Dan Pickard DOP: Sam Meyer Photographer: Pim Rinkes Social Director: Mateo Akira Production Manager: Jamie Nowicki 1st AD: George Nelson Editor: Pete Hills Final Post: SLGH Creative Team: Alexander Svensson, Hedvig Ahlberg, Tom Haswell Agency: VaynerMedia ACD: Martin Borja Lead Creatives: Archie Challen, Tristan Albers & Sylvia Chalkiti ECD: VJ ANAND VP CP: Su May Tan SAM: Claudia Mulligan PM: Austin Vernon Exec Producer: David Wieder Snr Strategist: Isabel Nicholds Strategy Director: Martijn Lasonder Post Producer: John Rogers Editor: Valentina R. AD: Nadia Iskandar van Wensveen, MBA Senior Account Manager: Melina Hemchaoui Brand Partner: Zalando Social Team: Kimberley Franquinet, Sytske Donselaar & Anzhela Liashko Marketing: Amy-Jayne Robinson & Doreen Kipping Production: Claire Hothy, Patrick Baschinski Local Production: New Moon Exec Producer: Simon Paul Whittard Producer: Joseph Roncelli Production Manager: Cristina Cavanillas Production Manager Social Media & Stills: Julien Menard Location Manager: Raúl Candales Location Assistant: Mar LLosa Production Coordinator: Meri Civico Production Coordinator: Cristina Latorre Production Coordinator: Pancha Hernãndez Prod. Co-ord Social Media & Stills: Aida Fernãndez & many more! #Production #Marketing #creativeagency #VaynerMedia #Zalando

We're #hiring! We've entered an exciting stage of growth so we're looking for some brilliant people to join us on our mission to make creativity more valuable for everyone. If you're a Head of Operations, a Head of Brands, a Senior Creative or a Mid-Weight Designer, or you know of someone brilliant who wants to work with some of the most exciting people, brands, platforms and communities shaping culture right now then please get in touch! https://lnkd.in/edcxDAmX

We’re #hiring. Know anyone who might be interested?

🚨 Proud moment alert 🚨 We’re now a Certified B Corporation 🙌 B Corp UK It’s been a long and fulfilling process involving a heavy investment into education and developing our sustainable business practices across the board. We’re so pleased to be one of a handful of Creative Studios in the UK that are certified B Corp. We’ll be sharing some of our learnings from the process over the coming weeks in an effort to help more businesses adopt working practices that are better for people and the planet. Watch this space! #bcorp #bcorpcertified #creativeagency

Check our this week's Some Things. Our weekly round up of cultural highlights. Why not sign up using the link below and received these direct to your inbox each week! https://lnkd.in/gGF2gpG #culture #insights #creativity

Our 2024 prediction for the future of luxury? Aspiration’s next chapter will be fan-based. Our Strategy Director Monica del Rio predicts that the most successful and culturally relevant luxury brands will be those that embrace a fundamental shift in how they recruit younger audiences: from growing consumer bases to growing fan bases. “Today, influence is no longer top-down but bottom-up, meaning people and not brands have the ultimate say on what’s worthwhile. Players who are at the forefront of emerging luxury have caught up with this and are placing as much emphasis on building highly engaged communities as on designing high-quality goods.” You can read more about this in her article below. Massive thank you to WARC for giving us a platform to share our insights. https://lnkd.in/eCyCTTA8? Image credit: Moïse Youmba for Tommy Hilfiger. #luxury #culture #trends #creativeagency #strategy