SoPost

🚨Want to own the Gen Z market? Here’s your chance! We've partnered with UNiDAYS to launch the UNiDAYS Sample Society! 💚💖 As Gen Z students and grads start a new chapter, they’re making BIG choices about which brands will stick with them for the long haul. Make sure yours is top of mind! The UNiDAYS Sample Society is your exclusive pass to pre-verified, ultra-engaged Gen Z shoppers, ready to discover and fall in love with your products. 😍 How does it work? They simply sign up, share their product preferences, and if you’re a match, they can request a free sample delivered to their door. As easy as 1, 2, free! ✌️ This is your perfect chance to own the Gen Z market, build brand loyalty and launch strategic sampling campaigns that engage, delight and influence purchase decisions. Experiential marketing at its finest! 🔥 The Sample Society has launched across the UK, US and Germany. We have some incredible brands onboard already and we’ll be launching their campaigns over the coming weeks. Could you be next? 👀 Let’s chat – we’d love to show you more! BIG thanks to Jessica Rose Hewitt, Rhianna Angell, Jamie DeRatt, Lilli Sophie Lickert, Rob Meah and the rest of the UNiDAYS team – it’s been a pleasure working with you and we’re so excited for what’s to come! #experientialmarketing #digitalmarketing #productsampling #marketingnews #ecommerce

“There’s so much buzz in the world of sampling at the moment.” What was it like to be at our very first SoPost Sampling Summit? Here’s our Founder & CEO, Jonathan Grubin, talking all about the incredible insights from the day and why we’re so excited about the future of product sampling. ⬇️ Where shall we host our next Summit? 👀 📽 Supermax Creative Studios #SoPostSummit #digitalmarketing #marketingevents #beautyevents #fmcgevents #productsampling Angharad Elfyn Jones, Shiseido, Natalie Ellse, Mars, Amelia Reynolds, Katie Potts, TikTok, Bella Noakes, Publicis Media.

🚨 FIRST-TO-MARKET INFLUENCER SAMPLING CAMPAIGN 🚨 That’s right, teaming up with Melvita Official and their new brand ambassador, Laury Thilleman, we spearheaded a pioneering sampling campaign in France. We leveraged the power of community sampling and Instagram's new broadcast channel feature. 🔥 Laury connected with her followers through a dedicated Instagram broadcast channel, offering exclusive samples of Melvita’s Eau Extraordinaire. The outcome? A surge in engagement among Laury’s followers, a brand new fan base for Melvita Official and a post-trial sales spike: ⚡ 8.6k new contacts added to Melvita’s marketing database ⚡ 50% of consumers were brand new to Melvita ⚡ 800+ glowing reviews generated ⚡ 25% uplift in post-trial purchases versus the industry average in France Find out how we did it: https://lnkd.in/eVuj_CM8 Huge thanks to the amazing Melvita Official team for our continued partnership! #influencermarketing #productsampling #digitalmarketing #broadcastchannel

#DMEXCO 2024 was the best edition for me so far ! 😌 Three main reasons for that : 🌟After 3 years in my job, building SoPost in the DACH Region, I have noticed that both our brand and myself as a person now benefit from a real recognition factor 😉 It felt different for me this year to navigate the big halls at Kölner Messe, being stopped by so many lovely people for impromptu conversations. I’m so grateful for my strong network of amazing professionals, which made this Klassentreffen so entertaining and interesting at the same time Désirée Mai Ana Verónica Heine Franziska Rettberg Marc Fischli Sander Mes Anna Pütz 🌟This year I had the chance to navigate between two stands of our amazing partners. Douglas Marketing Solutions with whom we have been working for over 2 years on our Smart Sampling project with Jessica Wegner Tatjana Zeitel Thao Tram Lam Courtland Dearing Lynne Kuhnhenn Astrid Wielens. 🚀 But this edition is also announcing the big launch of our sampling community with UNiDAYS, to be revealed very soon Lilli Sophie Lickert Conrad Scheibe Benjamin Tauscher 🌟Retail Media and KI were still main themes of conversation. I took in some interesting contributions like expert Daniel Knapp’s state-of-affair presentation which is always a yearly go-to stop for me. 🌍 But what I enjoyed the most were the story tellings around brands, their marketing strategies and their internal challenges around communication like Beiersdorf’s Masterclass with Giuseppe Longo, Elika Shahmohammadi and Hendrik Lühder on taking their CRM Communication from local to global. 🥳 What a blast also to watch Philip Hitschler-Becker, the CEO of hitschler International GmbH & Co. KG present with enthusiasm how they managed to revitalise the company through an authentic and fun social media strategy, including big reveal of this year’s advents calendar on stage 🍬

“SoPost Week is my favorite week of the year. It gives me an opportunity to say thank you to everybody for all their work over the last 12 months and celebrate all of the successes that we’ve had.” Jonathan Grubin. As we gear up for SoPost Week 2024, let’s take a moment to acknowledge the incredible event that was SoPost Week 2023. Last year’s event truly supercharged SoPost, and together we continue to grow bigger, better, and bolder. ⚡ This excellent video from Supermax Creative Studios captures the energy, collaboration and celebration that helped shape the past year at SoPost. From sharpening our focus to building even stronger partnerships, SoPost Week 2023 laid the foundation for all we’ve achieved since. 💪 And guess what? We can’t wait to do it all again just 30 days. See you there, SoPosters! ✌️ #SoPostWeek #SoPostWeek2024

If it's not convenient, chances are we won't do it. We’re all busy, especially parents! And Pampers is dedicated to simplifying parents' lives.  So hearing how we helped Pampers facilitate this through sampling was such a standout moment during our interview earlier this year with Lara Akkad. Being able to support everything Pampers stands for as a brand was just the icing on the cake for such an incredible story.  🤍 🎥  Huge thanks to Lara for sharing her sampling journey with us – you can watch the full interview here: https://lnkd.in/edJaatGP #SamplingUnwrapped #digitalsampling #onlinesampling

We provided Dermalogica Australia with 10k new CRM subscribers at less than $1 (AUD) per lead! ⚡ In a saturated Australian market, Dermalogica Australia needed to cut through the noise and attract new consumers. Enter product sampling. 🤝 We offered 10,000 consumers a sample of their Daily Microfoliant and Dynamic Skin Recovery SPF50 – a unique duo that promises immediate results, making it a perfect fit for our targeted product sampling strategy. Check out these stats: ❤️ 10k new CRM contacts for Dermalogica Australia. This not only established direct, personalized comms with new consumers but also helped build a community of brand advocates to drive future sales. 💰 $0.94 (AUD) average cost per lead. Yep, you read that right! 🛍️ 9% bought the Daily Microfoliant within just two weeks of sampling (and counting!), with 60% likely to buy in the next six months. How did we do it exactly? Find out here: https://lnkd.in/eWjFyGz3 Thanks, Michiel Tops, the rest of the Dermalogica Australia team, and our amazing SoPosters, Georgia Ball and Lorna Johnson. We loved working on this campaign! #onlinesampling #productsampling #digitalmarketing #beauty

🙋Cultivating a loyal and engaged customer base for ARKIVE Headcare through community-driven sampling. We helped ARKIVE Headcare expand their customer base and collect online reviews by leveraging our exclusive sampling partnership with Marie Claire Beauty Drawer. Targeting qualified beauty enthusiasts resulted in higher engagement and review response rates while keeping costs in check. With 15 full-size products on offer, testers were offered a range of products to choose from. This personalized sampling experience enabled us to gather detailed feedback and pave the way for future sales.  The outcome? 👉 2,067 distributed samples  👉 1,323 new CRM contacts  👉 778 glowing reviews 👉 4.5/5 overall star rating Plus, SoPost's innovative AI-powered review summaries gave ARKIVE Headcare the detailed consumer insights needed to tailor their messaging and better connect with their target audience. ⚡ Find out how we did it: https://lnkd.in/dKkjkezF Thank you to our SoPosters and to Amelia Reynolds and Eleanor Shortland for your support on this campaign. We truly enjoyed working alongside you both. #productsampling #digitalmarketing #beautysampling #beautytech

4 reasons any brand should adopt digital sampling? We could share our elevator pitch, but our customers say it best 👇 We absolutely loved hearing about Pampers’ journey from traditional sampling to digital sampling success with SoPost. Such an inspiration to hear how Lara Akkad spearheaded the digital shift. 🎥  Watch the full interview here: https://lnkd.in/edJaatGP #SamplingUnwrapped #digitalsampling #onlinesampling

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Magali Kirsch (Head of Partnerships & Director DACH at SoPost ) 🎤 Talking Hyper-Targeting & Product Sampling: Hyper-targeting is key nowadays in every facett of marketing or brand experience and with the influx of data brands have at their disposal, it is an insightful tool not only to increase customer engagement, but also to leverage business goals by minimizing divergence losses. Tell us more about the potential of product sampling and the magic behind your business model? 🎤 Talking Cultural Differences: Cultural differences play a huge role when it comes to hyper-targeting and especially within beauty and lifestyle, the target audience is very diverse. What are the main challenges brands face in addressing an increasing cultural fragmentation? 🎤 Talking Co-Creation & Customer Journeys: How do partnerships with brands such as @Douglas look like? Can you take us through an exemplary customer journey and where exactly product sampling comes into play and can provide value? 🎤 Talking Latest Trends in Beauty & Lifestyle: In regards to product sampling and beyond, from your POV what are the latest trends in beauty, cosmetics and lifestyle? How have consumer pattern changed over time? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Magali Kirsch (Head of Partnerships & Director DACH at SoPost) GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation https://lnkd.in/esKY72RK