Sopro

The State of Prospecting 2024 is NOW LIVE! 🌟 Designed to help you sell more in 2024, the world's most comprehensive prospecting report is now at your fingertips 🌎 🔍 Explore data and insights from: 75.2 million emails 22,120 multichannel prospecting campaigns 377 senior decision-makers 82 top industries 8 years of expertise Spoiler Alert 🚨 The industry is evolving, and it’s time to elevate your strategy: "75% of B2B companies report better results when email prospecting is combined with other outbound marketing channels." Stay ahead of the competition with a prospecting strategy that will turbocharge your sales and marketing game in 2024. Read the report now: https://bit.ly/3U2v6tr

✨ Just B2B sales and marketing things ✨ #VMAs

Outbound marketing will never be the same again. What was once a growth hacker's secret weapon is now a cornerstone of modern marketing strategy. But here’s the catch: it requires a multi-channel approach. Why? Because today’s customer journey looks something like this: 1️⃣ See a LinkedIn ad 2️⃣ Receive an email – not respond 3️⃣ Google your company name and visit the website (hello, organic traffic!) 4️⃣ Receive a piece of direct mail 5️⃣ View 12 more LinkedIn ads over the next few weeks 6️⃣ Find themselves back on your website and start live chatting with a rep This winding path complicates tracking and attribution. To get a true measure of ROI, you need to account for both direct and indirect attributions: 🔹 Direct Attribution: Leads directly linked to outbound efforts, such as: - Email replies - LinkedIn responses - Phone call responses 🔹 Indirect Attribution (Direct to CRM): Leads influenced by outbound activities but completed through other channels, including: - Demo form submissions - Webchat engagements - Website conversions driven by outbound activities Understanding both types of attribution provides a clearer view of your campaign’s real impact on revenue. 📝 [Full Guide in the Comments] – Explore strategies for effective tracking and attribution to optimise your multi-channel marketing efforts.

The one thing sales and marketing leaders can always agree on is... Alignment is the key to higher quality leads and more closed deals ✅ So why is this still a challenge in 2024? (🤯 90% of sales and marketing pros report being out of sync on strategy, process, content and culture.) 🔗 Get the complete guide to sales and marketing alignment below to convert more leads and ramp up your sales and profitability. #smarketing #salesandmarketing #leadgen

🎉 Huge shoutout to our amazing Sopro team – Simon Hagan-Young, Charlotte Tweddle, James Weller, Shayna Wu, Stephen Harlow and Joe Elliott – for smashing the Action Challenge 43km route in under 10 hours and raising over £2300!

Coming Soon: The Future of Demand Gen 🔮 Join our co-founders Ryan and Rob as they explore the essentials of successful sales outreach. They’ll dive into how to coordinate multiple channels, discuss the evolution of the data scientist, and engage in a heated debate about the future of AI (don’t miss the Team Ryan vs. Team Rob poll!). Stay tuned - this is one you won't want to miss! 👀 [Shout-out to our interviewer queen Sophie Delves and video maestro Rich Tipple 🎬]

I was skeptical at first, but the results have been incredible—far beyond my expectations! ⭐⭐⭐⭐⭐⭐ (If I could give six stars, I would!) This is what one of our valued clients recently shared after partnering with us. 🤝 Together, our teams have delivered over 22,000 campaigns for 2,600 businesses. If you're looking for a reliable way to generate qualified B2B leads, our strategic multi-channel approach could be just what your business needs. Find out more: https://bit.ly/4g5aPw5 And, we're not just service providers, we're strategic partners invested in your success... Special shout out to our Sopro superstars for this one: Senior Customer Success Manager Nydia Lima and Campaign Manager Veronika Veskova. 🌟

A catchy subject line is the key to boosting email open rates, right? Spend a moment with our Chief Innovation Officer Rob Harlow and you might think differently. The real impact comes from the email providers your audience uses and their activity. In fact, focusing solely on open rates might be doing more harm than good. 📉 Want to know why open rates are becoming obsolete and what metrics to focus on instead? Check out Rob’s insights here: https://bit.ly/4eqNOlJ #coldemail #outbound #prospecting

Don't bot-tle up your leads 🤖 Our CEO shares big insights on why human agents are the key to maximising web chat potential...

Whether you’re prospecting or sending out newsletters, how do you know if your email campaigns are hitting the mark? 🤔 #coldemail #emailmarketing #prospecting