Stand

We are looking to hear from people who are currently undergoing dialysis treatment at home. We’d love to speak to you about your story. So if you’re undergoing home dialysis, or know anyone who would like to share their experience, please send us a message! #homedialysis #dialysis

  👻 ‘Pitch ghosting’ is an experience no one likes, especially after spending hours researching, tailoring and editing your pitch to make it as strong as possible.     While hearing nothing back doesn’t feel great, it comes with the territory and can happen to anyone. Rather than take it personally, here are a few ways you can manage pitch ghosting 👇    ✅ Be resilient – no response to a pitch can mean several things, but this is no reflection on your effort or quality of work. Sometimes, a fit just isn’t a fit     ✅ Get creative – by building stories with multiple angles and assets, you can reach out to a much wider range of journalists with something that still feels relevant and powerful to them. This means you’re not putting all your hopes on one type of journalist, but instead you’re spreading the risk and maximising chances of a reply and achieving cut-through    ✅ Build relationships – invite journalists out for a coffee and take the time to actually build a relationship. By doing this you can put clients and their opinions on their radar, and you can also ensure that your name stands out in their inbox. If someone knows you, they’re more likely to be receptive    So stick to your guns and keep pitching 💪    #PR #pitching  

📜 Storytelling has been an essential aspect of societies throughout history. It has also become a powerful tool in modern PR to convey memorable and meaningful messages to the target audience. Why does storytelling matter?     🎯 Effective storytelling is a great way to engage with customers and audiences, create narratives, generate interest and awareness, and inform and educate people to the extent that statistics and figures alone can’t.     Stories can inspire people, create emotional connections and build a unique brand voice and identity. But remember to avoid being too salesy and self-referential and incorporate views from your clients, partners and industry leaders in your brand messages.  Source: https://lnkd.in/eyywm3Pz. #storytelling #branding  

🌐 A few weeks ago, we sat down with a panel of fintech leaders to discuss where the UK fintech sector is headed, whether the “bubble has burst”, or if the UK can maintain its position as a global fintech leader.   💡 What came out of the conversation? Scroll through to find out more!   #UKFintech #FutureOfFinance

🔋  Yesterday, our team attended Business Green’s Net Zero Festival, engaging with leaders in the green energy space and discussing the pressing issues concerning the industry. Key topics of discussion included; 1.       The politicisation of the Net Zero discussion, and how we can navigate politically divisive territory. 2.       The importance of community engagement and the need to recognise the possibility that the transition away from carbon-intensive industries will negatively affect some groups in the short term. 3.       The essential role that robust progress trackers play in holding companies, governments, and organisations accountable to their Net Zero goals. ⚡️ We all had a great time attending, thank you to BusinessGreen and all the amazing speakers.

There are many categories of challenger brands, each operating with a different long-term goal, whether changing how products and services are delivered to customers or disrupting a whole industry. Swipe through for a few examples.     Can you think of any other brands that fit these categories?    #ChallengerBrands #Branding  

📣 Digital PR combines traditional PR tactics with digital marketing tools, especially SEO, content marketing and social media, to increase brand awareness and authority.    Compared to traditional PR, Digital PR has the added benefit of speaking directly with the target audience and leveraging trackable performance indicators like clicks, social shares/engagement, and leads.    🎯 This dynamic approach allows brands to reach their target audience anytime and anywhere. It helps to create meaningful conversations that refine brand messages and accelerate the spread of news and information.    Learn more about how to leverage digital marketing for PR on the @Digital Marketing Institute’s blog 👉 https://lnkd.in/gH6gs9F    #DigitalPR #PR #DigitalMarketing 

“There are interesting and exciting things, and gaps in the market, everywhere you look”   An inspiring morning at The Telegraph HQ, hearing from Sarah Beeny about how entrepreneurs can turn challenge into opportunity.   Thanks Charles Stanley for having us!

No one in comms wants to hear the ‘C’ word, but crises can crop up quickly and unexpectedly, affecting brand reputation and ultimately impacting sales.     🔑 It’s key to know the difference between an issue and a crisis. You should avoid overreacting to an issue and going into full crisis-management mode. But you should also keep an eye on lingering issues that could escalate.    A bespoke comms crisis plan is critical to assess the scale of the issue and ensure a swift and measured response while also allowing you to leverage internal resources more efficiently.     Managing a crisis is never easy, but here are three key steps to follow when dealing with the unexpected:    - Investigate the root cause of the issue  - Provide a prompt and measured response  - Monitor reactions and address follow-up concerns    There is no one-size-fits-all solution to a crisis, but quick, effective, and measured actions will prevent further escalation and reduce reputational damage. And always communicate with honesty, transparency and clarity.     #CrisisManagement #PR

📈 Yesterday, as the Investment Summit kicked off in London, we hosted a panel with fintech leaders Tash Grossman from Slip, Andrea De Gottardo from Kroo Bank, and Tessa Bryant from Lightyear to discuss the future of the sector in the UK 🇬🇧   Here are our key takeaways:   👉 The conversation is shifting: profitability is now a priority earlier in the investment cycle, marking a departure from the race-to-the-bottom strategy of the past.   👉 There's a notable pivot towards B2B models driven by investor demand for sustainable growth.   👉 Diversity in portfolios is crucial; its absence hampers support for female entrepreneurs and startups outside urban hubs.   🎯 Despite these changes, one thing remains constant: building and maintaining customer trust remains paramount in the ever-evolving fintech landscape.   #UKFinTech #FintechInnovation #FutureOfFintech