Stronger Stories

Hello from Cairo! Yesterday, we were energised and inspired by the incredible stories shared at the CEO Women Conference – an annual event aimed at empowering Arab women in business and leadership. The Entrepreneur Zone was buzzing with stories and insights from amazing partners like AUC Center for Entrepreneurship and Innovation, Entlaq Holding, Flat6Labs, MSMEDAEG, and many others. One of the standout moments was a quote from Mirna Arif: “We don’t need to empower women – women are already powerful. What we need is an equal, balanced system that allows women to thrive.” Here’s to creating a world where everyone can reach their full potential.  #StrongerStories #Storytelling #Empowerment #Leadership #Cairo

Day 2 at #Netzerofestival is off to a flying start at the Business Design Centre in London, and we've had a brilliant morning of networking and insightful sessions, led by our expert speakers including: ✅Opportunities: The business case for net zero - Rain Newton-Smith, CBI (Confederation of British Industry). ✅Unwritten: Harnessing the power of storytelling to tackle the climate crisis: - Guy Pattison, CEO / Story and Strategy, Stronger Stories - Alastair Johnstone-Hack, Climate Visuals Manager, Climate Outreach - Lucy Shea, Group CEO, Futerra - Sophie Vipond, Head of Communications and Engagement, Climate Change Committee ✅What a wonderful world: Ecotheology and the role of religion in advancing net zero - Kamran Shezad, Sustainability Executive, Bahu Trust - The Rt Revd Olivia Graham, Bishop of Reading - Jonathan Wittenberg, New North London Synagogue and Senior Rabbi of Masorti Judaism For more information and to register to join us for the rest of day 2, visit: https://incm.pub/4e0xBCO

Our CEO Guy Pattison talking about harnessing the power of storytelling to tackle the climate crisis BusinessGreen #NetZeroFestival: “While climate tragedy stories may grab headlines, they often halt action rather than mobilise. What we need are stories of transformation – quests and rebirths that show change is both possible and desirable, turning frozen spectators into active participants."

If you’re visiting BusinessGreen’s #NetZeroFestival tomorrow, check out our CEO Guy Pattison talking about harnessing the power of storytelling to tackle the climate crisis alongside Alastair Johnstone from Climate Outreach, Lucy Shea from Futerra and Sophie Vipond from the Climate Change Committee. 9:30 to 10:15 on the Inspiration Stage.

London/NY/Seattle: "While #storytelling has become understood as a science and art – agencies have not really shifted in how they approach communications. They’re doing the same things they were doing 10 years ago. So, we want to approach it as first principles, back to the very beginning – what’s the story for, what’s its power, and how can we use it, and build up a set of tools to make freely available for people." Guy Pattison, CEO, Stronger Stories Photo creds: MTG Full interview here: https://lnkd.in/gdENwibQ #powerofstory #storytelling #storymaking #storyteller #nonprofit #purposedriven #philanthropy

🌍 Driving behavior change around #climate is one of the most urgent challenges of our time. So what’s stopping us from making progress faster? Inspired by this year’s #ClimateWeekNYC theme, “It’s time,” Stronger Stories partnered with Global Washington and The Hunger Project to dive into the power of storytelling to drive behavior change - with a focus on climate action. 📽️ Missed the webinar? GlobalWA made very kindly made it public! Catch the full video here: https://lnkd.in/gap8GTHm We drew on examples from climate innovators, Hollywood, and social movements to explore how change goes from a small group of pioneers to the mainstream. We also uncovered why some stories fall short and revealed three secrets behind those that truly change minds and behaviors: 💡 Secret 1: Diversify the values you appeal to, attracting a larger audience 🎬 Secret 2: Choose your story type and simplify the plot (hint: avoid tragedy story types) o 🌟 Secret 3: Make your audience the hero, and be the mentor. One of the standout moments was input from Jenna Recuber towards the end of the webinar, where she shared her reflections on storytelling to build belief in creating a world without hunger. With 75+ attendees, Guy Pattison, Will Hill and I ran out of time to address all the questions — but we care deeply about this topic and will always make time to help. If you were there and didn’t get your question answered, or if you’re watching the video and have questions, don’t hesitate to reach out. 💬 One final plug, working with Joel Meyers and the GlobalWA team has been brilliant and we're doing a members-only workshop in Seattle next week. If you are an organization focused on global development, I highly recommend you check out GlobalWA membership and/or register for their upcoming conference in Dec. #StorytellingForChange #ClimateAction #ClimateStorytelling #Sustainability #BehaviorChange #SocialImpact #ClimateCrisis #GlobalGoals #ClimateJustice #StrongerStories #TheHungerProject #GlobalWA

🌍 Driving behavior change around #climate is one of the most urgent challenges of our time. So what’s stopping us from making progress faster? Inspired by this year’s #ClimateWeekNYC theme, “It’s time,” Stronger Stories partnered with Global Washington and The Hunger Project to dive into the power of storytelling to drive behavior change - with a focus on climate action. 📽️ Missed the webinar? GlobalWA made very kindly made it public! Catch the full video here: https://lnkd.in/gap8GTHm We drew on examples from climate innovators, Hollywood, and social movements to explore how change goes from a small group of pioneers to the mainstream. We also uncovered why some stories fall short and revealed three secrets behind those that truly change minds and behaviors: 💡 Secret 1: Diversify the values you appeal to, attracting a larger audience 🎬 Secret 2: Choose your story type and simplify the plot (hint: avoid tragedy story types) o 🌟 Secret 3: Make your audience the hero, and be the mentor. One of the standout moments was input from Jenna Recuber towards the end of the webinar, where she shared her reflections on storytelling to build belief in creating a world without hunger. With 75+ attendees, Guy Pattison, Will Hill and I ran out of time to address all the questions — but we care deeply about this topic and will always make time to help. If you were there and didn’t get your question answered, or if you’re watching the video and have questions, don’t hesitate to reach out. 💬 One final plug, working with Joel Meyers and the GlobalWA team has been brilliant and we're doing a members-only workshop in Seattle next week. If you are an organization focused on global development, I highly recommend you check out GlobalWA membership and/or register for their upcoming conference in Dec. #StorytellingForChange #ClimateAction #ClimateStorytelling #Sustainability #BehaviorChange #SocialImpact #ClimateCrisis #GlobalGoals #ClimateJustice #StrongerStories #TheHungerProject #GlobalWA

Join us for a free, skills-building webinar during NYC Climate Week - held in partnership with Global Washington and The Hunger Project. In this practical session, we will: 🔍Unpack the pattern behind stories of change 🌎 Explore how this pattern has shaped global narratives around climate 💡Help you apply these insights to tell stronger stories for your organization Register here to reserve your spot: https://lnkd.in/gpXyu_tj Guy Pattison Mikki Choman Draggoo Jenna Recuber Joel Meyers #NYCClimateWeek #StrongerStories #ClimateAction #Storytelling #Sustainability #PartnershipforClimate #BCorp

Excited that Aphie Gover Story & Community Stronger Stories will be attending B Lab UK’s Louder Than Words festival in Oxford tomorrow and Wednesday. If you’d like to find out how a stronger story can win the support you need to make change happen faster, seek him out.

Thrilled the reinvestment we make in Lean Story School as a free marketing resource for the next generation of entrepreneurs around the globe has seen us shortlisted for the Social Enterprise Award at The Global Sustainability & ESG Awards 2024, hosted by Sustainability Magazine at Sustainability LIVE London. Get in touch if you're visiting #SustainabilityLIVELondon on Tuesday (10th) and would like to find out how turning your strategy into story helps win the support you need to make change happen faster.