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Building strategy-driven brands for Designers, Architects and Photographers | Helping you attract the work you want
How to build a brand that reflects your unique style 1) Define the key principles that guide your work ↳ reflect on your personal style and design philosophy, whether that relates to sustainability, functionality, innovation, or aesthetics. 2) Create a visual identity that reflects your style ↳ once you have clarity on your design philosophy, create a visual identity that embodies it. - If you're a Garden Designer focusing on eco-friendly landscapes, your brand might feature earthy tones and nature-inspired fonts. - If you’re an Architect who specialises in clean, modern designs you might opt for a minimalist logo and neutral colour palette. - If you’re an Interior Designers and lean towards serene, minimalist spaces, a soft, neutral colour palette may suit your brand. - If you’re a Photographer, using visual cues like watermarks will complement your photography style and subtly reinforce your brand. 3) Create a consistent portfolio ↳ ensure your portfolio has high-quality, professional images, as well as a fitting layout and colour scheme that matches the feel of your work. 4) Tell your brand story ↳ letting clients into your world helps them connect with you on a personal level, making them more likely to choose you over competitors. You can do this through a compelling "About" page on your website or through storytelling on social media. 5) Be consistent across all platforms ↳ repetition helps potential clients quickly recognise and remember your brand. Consider creating templates where the colours, fonts and imagery all tie back to your overall aesthetic. This ensures every client interaction with your brand feels cohesive and professional. I hope this helps. If this is something you've been struggling with, book a call and I'll see how I can help: https://lnkd.in/eF2znyei #brandtips #personalbrand #personalbranding #branddesign #branddesigner #creativecareer