SuperAwesome

We recently launched a new report, ‘𝐆𝐚𝐦𝐢𝐧𝐠 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐇𝐨𝐰 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐚𝐧 𝐈𝐦𝐩𝐚𝐜𝐭 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐧𝐠𝐞𝐫 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬’, in partnership with Anzu.io 📈📊 The research unpacks first-party data to help build an understanding of gaming's power when interacting with Gen Alpha/Z audiences, how these audiences can influence others (and their purchase decisions), and the role gaming can play in enhancing omnichannel engagement. The report features tons of fascinating insights, including: 🎮 22% of Gen Alpha’s leisure time is spent watching or playing video games  🇺🇲 90% of under-18s in the US play video games, and 75% of households own a console  🛒 86% of parents say their purchase decisions are influenced by their child (this rises to 94% for toys, 95% for clothes and 91% for snacks) Download the report in full now to learn more about how your brand can make a bigger impact on Gen Alpha and Gen Z audiences! 👇 https://lnkd.in/e9EenFTT #SuperAwesome #Insights #GenAlpha #GenZ #NewReport

Our team has been out on the road on both sides of the Atlantic this week 🎤😎 In London, Our Head of Gaming Innovation & Delivery, Jessica Whatson, rocked the stage at the IAB UK Gaming Upfronts, winning plaudits for her insightful presentation(featuring 𝘢𝘭𝘭 𝘯𝘦𝘸 research) and a panel discussion alongside Nerissa MacDonald (Anzu.io), Charles C. (Digitas UK), and Bukky Moemeke (Wavemaker). Meanwhile, over in LA, Susanah Zeffiro Beaumont - our Head of Growth Verticals - sparkled as she joined a panel at BeautyMatter's Next Summit. She was joined by justine H. (Roblox), Maya Kosovalic (L'Oréal) and influencer Lana Rae as they discussed immersive brand building for Gen Alpha/Z audiences for beauty and fashion brands. If you'd like to learn more about how to make an impact with Gen Alpha and Gen Z audiences - check out our 'Gaming The Future' report which was created in partnership with Anzu.io and launched earlier this week 📊 👇 https://lnkd.in/e9EenFTT #SuperAwesome #ThoughtLeadership #GenZ #GenAlpha #Gaming #Fashion #Beauty

📊 𝐍𝐞𝐰 𝐑𝐞𝐩𝐨𝐫𝐭 𝐀𝐥𝐞𝐫𝐭 🚨 Our new 'Gaming The Future' report, created in partnership with our friends at Anzu.io, is NOW LIVE! 🎉 Jessica Whatson, our Head of Gaming Innovation & Delivery, will take to the stage later today at IAB UK's Gaming Upfronts to exclusively reveal insights from the report alongside Nerissa MacDonald (EVP Global Sales at Anzu). The event is now 𝘴𝘰𝘭𝘥 𝘰𝘶𝘵, so if you missed out on tickets you can download the report in full below👇 Check it out to learn more about: 🎮 The true impact of in-game brand engagement on younger audiences 📈 How gaming can boost omnichannel campaigns 🤝 Best practices for reaching Gen Z and Gen Alpha audiences https://lnkd.in/e9EenFTT #SuperAwesome #AdvertisingReport #GenZ #GenAlpha #MarketingStrategies

🏎️ 𝐓𝐚𝐤𝐞 𝐭𝐡𝐞 𝐩𝐨𝐝𝐢𝐮𝐦! 🏁 Earlier this month we delivered an incredible racing activation alongside our friends Ally that helped to elevate their collaboration with NASCAR in the newly released Talladega Time Warp Track in Fortnite. The Talladega Rocket Racing Tournament featured 21 top gaming creators who put their pedal to the metal on the iconic map while gunning for the fastest time and, of course, the coveted trophy. The race created an unforgettable experience, bringing fans and creators together on a platform they love and helped to build the profile of Ally’s long-term partnership with NASCAR. Ally has a long association with leading sports organizations in gaming, having built the ‘Ally Arena’ in Fortnite, which offers playable experiences that celebrate their partnerships with the National Women's Soccer League (NWSL) and United States Golf Association (USGA) as well as NASCAR. The event was hosted by the popular gaming content creator ‘𝐀𝐮𝐬𝐬𝐢𝐞 𝐀𝐧𝐭𝐢𝐜𝐬’ as '𝐓𝐲𝐩𝐢𝐜𝐚𝐥𝐆𝐚𝐦𝐞𝐫’ became the champion of the influencer showdown, clocking a blazing time of 2:31:679! The tournament was a massive success delivering: 👀 1.37M total views 💬 21.7k total chats 📺 16.5K average concurrent views Shoutout to Ally, OS Studios - A Project Worldwide Agency, Magnetry and more for bringing this activation to life and to our internal team for their work on this entertaining execution! Alexandra Caffery | Anne Reardon | Jessica Dally | Ben Gold | Benjamin Shein | Vivian Chiu | Matthew Curtis #SuperAwesome #Fortnite #Gaming

Awesome Intelligence acts as a map to the next generation’s digital universe, helping brands build a deeper understanding of their audiences and how they interact with the environments where they socialize, shop, and play 💡 🗺️ We’re able to draw on tens of thousands of cross-vertical campaigns, rich insights, unparalleled regulatory expertise, and proprietary data from trusted partners to offer safe, compliant, and actionable data on kids and teens. Discover more about how you can navigate the fragmented digital youth ecosystem and move beyond just age and gender with Awesome Intelligence 👇 https://lnkd.in/esEccmfP #SuperAwesome #AwesomeIntelligence #YouthMarketing #GenZ #GenAlpha

Next week, Susanah Zeffiro Beaumont, our Head of Growth Verticals, will join justine Higueras (Global Group Director of Beauty at Roblox) and influencer Lana Rae (Palette Media, Inc) on stage for a panel session at the BeautyMatter Next Summit! 💅🛍️ Retailers and brands increasingly see Roblox as a significant marketing platform that brings millions of people together through shared experiences. For Gen Z and Gen Alpha, gaming is a top entertainment activity and is viewed as a form of socializing and self-expression where the virtual world is an extension of their physical world. The global platform has become ground zero for beauty brands looking to capture the attention of virtual beauty consumers, providing a powerful integration into omnichannel marketing strategies. Join the session to discover more 👇 📍 Los Angeles, CA 📅 October 24, 2024 🕟 4:35pm – 5:05pm https://lnkd.in/eWxqWqRe #BeautyMatter #BMNEXT2024 #NEXTAwards #SuperAwesome #Roblox

Are you wondering why your brand isn't clicking with Gen Alpha/Z? It's time to rethink your strategy 🎮 ⚡ We're excited to be joining our partner Anzu onstage at IAB UK's Gaming Upfronts to discuss how to win Gen Z and Gen Alpha affinity by harnessing the power of gaming! Our Head of Gaming Innovation & Delivery, Jessica Whatson, will join industry experts Nerissa MacDonald (Anzu.io), Charles C. (Digitas UK) and Bukky Moemeke (Wavemaker) to explore: 📊 Gaming’s cultural relevance and how it boosts brand affinity 🔥 Strategies for integrating gaming into campaigns to maximize brand recall 🎮 Practical tips for crafting resonant, youth-centric creatives and messaging Sign up now to guarantee your spot 🎟️ 👇 https://lnkd.in/eWUbS4Ns #IABUK #GamingUpfronts #GamingAdvertising #GenZ #GenA #DigitalMarketing #Anzu #SuperAwesome

Is it too early to be thinking about the holidays? 🎁 ⛄ Never for toy brands! 🧸 Our Co-Founder & Managing Director, Lee Veitch, recently sat down with Rachael Simpson-Jones at Toy World magazine to discuss how the marketing landscape is evolving for toycos in the run-up to the holidays. They also dive into how budgets are being deployed this year and take a look at some of the innovations that are helping brands to stand out in 2024 (and beyond). Lee was joined for the piece by a host of industry experts including Jonathan Chambers (Generation Media), Tristan Brooks (Havas Entertainment), and Joel Silverman (KidsKnowBest). Discover more here 👇 https://lnkd.in/eaggR-dJ #SuperAwesome #ToyWorldMagazine #Holidays #Toys

Our Global Head of Strategic Insight and Research, Sam Clough, has been on the road recently, sharing her findings with brands and agencies seeking to learn more about youth audiences 💡🎯 She took to the stage at our Game Changers event in London to give a sneak peek of our 2024 study on Fandoms and Passion Points. Sam also spoke at Giraffe Insights’ Kidsight ‘24 and WPP Converge, where she unpacked our ‘Leveraging Gaming for Brand Affinity with Youth Audiences’ report. Most recently, she spoke at the Tate Modern alongside our friends at GWI, covering all things Gen Alpha. Our unique audience insights help brands navigate the fragmented youth digital ecosystem to achieve outstanding results. Check out our research reports below, and if you’d like to learn more, get in touch 📩 https://lnkd.in/eiYHw7RZ #SuperAwesome #Insights #GenAlpha #GenZ #YouthMarketing

🎀 𝐍𝐞𝐰 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭! ✨ We’re excited to spotlight our latest creative for American Girl’s®️ 2025 Girl of the Year™️ - Summer McKinny™️! This activation, crafted especially for girls aged 5-8, is an immersive playable experience that includes 3 unique mini-games. These interactive experiences showcase a day in the life of Summer and allow American Girl®️ to build a deeper connection with their audience in a way that promotes creativity, confidence, and strength of character. The new interactive experience includes: 🐕 A dog-walking adventure in a fully immersive 3D world, where players can explore a map and find items with their companions 🐾 A pet treat recipe game where players get creative and bake treats for their furry friends 🛁 A pet grooming game where players style their pets and keep them looking fabulous American Girl®️ is a beloved heritage brand that continues to evolve its online experiences to bring its storytelling to a whole new generation of girls. #SuperAwesome #AmericanGirl #GirlOfTheYear #SummerMcKinny