TFD - Think Feel Do

With quantum hitting mainstream headlines, how can companies effectively communicate this complex technology? Last week we brought together The Economist's Science Editor Alok Jha, brand expert and Syndicut Co-Founder, Nick Bromage, and our CEO Stephanie Forrest to tackle this challenge during our exclusive virtual 'fireside chat' “Communicating Quantum”. Some of the top takeaways include: 1️⃣ Start with the basics - Build public understanding now so when quantum becomes part of daily life (like AI today), people are prepared 2️⃣ Know your audience - The more you understand their needs and knowledge level, the better you can tailor your message 3️⃣ Tap into human emotions - Strong branding can make complex quantum concepts more memorable and accessible 💡 Want the full insights? Follow the link below to read our blog: https://lnkd.in/eCwaCYAF If you missed the webinar, you can watch the full recording by registering via this link: https://lnkd.in/edtYNSUj Passcode: ^D#cK9E3 #QuantumTech #TechPR #QuantumComputing #ScienceCommunication

Metaphors. We all learnt to spot them in English class, but these literary devices are more than just a technique used by authors and poets. Metaphors also play an important role in psychology, affecting how we understand and interpret different topics. This makes them particularly powerful in areas like science. During our fireside chat this week on “Communicating Quantum," Alok Jha, Science and Technology Editor at The Economist, spoke about the importance of using the right metaphors when explaining complex topics like quantum. He suggested the best metaphor should be memorable and communicate the complexity and reality of a topic without losing the audience. After all, how many of us are familiar with DNA being the “code of life”, or with mitochondria being the “powerhouse of the cell”? We all painted a picture in our head when Carl Sagan called the Earth “a very small stage in a vast cosmic arena”. A metaphor allows us to make concrete connections between abstract concepts and everyday experiences. They make the unfamiliar, familiar. Quantum technology is, for the most part, not something we interact with daily (yet). It remains, for now, something largely unfamiliar. According to Alok, a captivating metaphor for explaining quantum hasn’t come to light yet. So how would you explain quantum through a metaphor?

Yesterday we hosted our exclusive virtual 'fireside chat' “Communicating Quantum”. If you weren’t able to join us live, no worries, we’ve got you covered! The hour-long session, hosted by TFD Founder & CEO Stephanie Forrest, featured an in-depth conversation with The Economist’s Science and Technology Editor, Alok Jha, and brand expert and Syndicut Co-Founder, Nick Bromage. Register through this link to download the full recording: https://lnkd.in/eZEejj_P Passcode: ^D#cK9E3 Next week we’ll be publishing a blog with key insights and takeaways from the session, so stay tuned for a deeper dive into the conversation. Attending this year’s UK National Quantum Technology Showcase? We would love to meet you - get in touch to hear more about how TFD can support you.

As quantum technology moves from labs to real-world applications, The Economist Impact's Commercialising Quantum Global Summit stands as the industry's defining annual gathering. From quantum sensing to computing, this year's event showcased more practical use cases than ever before. Nearly 800 attendees and more than 20 top-tier journalists from Financial Times, The Times, Forbes, and WIRED gathered for Quantum's biggest industry event of the year. Our team worked behind the scenes to coordinate sponsor announcements and connect innovators with the media, making the Summit a must-attend event on the quantum calendar. Read the full case study below 👇 https://lnkd.in/eXCETcVg #QuantumComputing #EventPR #TechPR #TheEconomist #Communications

It’s tomorrow! Last chance to register for our virtual fireside talk "Communicating Quantum" featuring Alok Jha, The Economist's Science and Technology Editor, Stephanie Forrest, TFD Founder & CEO and Nick Bromage, brand expert. Hear more about how you can transform complex quantum concepts into compelling, accessible stories that truly resonate with your audience. 📅 Wednesday 23rd October 🕑 3pm BST / 10am ET 🔗  Register now: https://lnkd.in/e8E62FsM #QuantumTech #TechPR #QuantumComputing #ScienceCommunication

This week's word of the week is "World Model," reflecting an exciting shift in AI development from text and images to truly understanding 3D spaces. While current AI can predict words or generate images, world models aim to create complete digital twins of reality based on video input. Think of how your brain instantly understands and navigates physical spaces - that's what world models aspire to achieve. As Meta's Chief AI Scientist Yann LeCun explains, it's the next step in AI's natural evolution from text to code to images to spatial intelligence. This isn't just theoretical, major players are investing heavily in this technology. World Labs, led by AI pioneer Fei-Fei Li, recently secured $230 million to develop world models. While we might be, as Yann LeCun predicts, a decade away from human-level AI understanding of physical spaces, this focus on spatial intelligence marks an important shift in how we're teaching machines to interpret our three-dimensional world. So next time you're effortlessly planning how to organise your desk or navigate a crowded room, remember - you're using a world model that AI is worlds away from mastering. #WordOfTheWeek #AI #SpatialIntelligence #Innovation #WeAreTFD

Chemicals, life sciences, finance, and mobility, sectors could unlock $2 trillion through quantum computing by 2035, but most decision-makers still don't understand what quantum can do for them. Currently, quantum is shrouded in technical jargon and misconceptions. How do we bridge this communication gap? What's the secret to crafting messages that resonate with both technical and non-technical audiences? Read our latest blog exploring why effective communication is the key to unlocking quantum's potential: https://lnkd.in/eT-QfaHR Then join us next Wednesday (October 23rd, 3pm BST / 10am ET) as The Economist's Alok Jha, TFD's Stephanie Forrest, and brand expert Nick Bromage reveal practical strategies to tell compelling quantum stories. Regiester now 🔗 https://lnkd.in/ecu32Tz3 #QuantumTech #TechPR #QuantumComputing #ScienceCommunication

In a market where AI dominates VC attention, quantum technology startups face unique challenges in securing funding. That's what made Aquark Technologies' €5M seed round, led by NATO Innovation Fund (NIF), such a compelling story to tell. Working with this pioneering quantum sensing startup, we crafted a narrative that went beyond the funding news - showcasing how quantum technology isn't just a future promise, but a solution transforming industries today. Thanks to Andrei Dragomir and the team! Check out our latest case study below 👇 https://lnkd.in/emm4RwMT #QuantumTechnology #TechPR #StartupFunding #Innovation #PR #Communications

⏰ Still time to register! ⏰ Don't miss out on our exclusive virtual fireside talk "Communicating Quantum" happening October 23rd at 3pm BST / 10am ET. Join industry experts Alok Jha, The Economist's Science and Technology Editor, Stephanie Forrest, TFD Founder & CEO and Nick Bromage, brand expert, to learn how to transform complex quantum concepts into compelling, accessible stories that truly resonate with your audience. 🎯 Perfect for quantum companies looking to: - Navigate the quantum media landscape - Elevate their brand messaging - Simplify technical concepts for broader audiences Don't worry if you can't make it live - we'll be recording the session! 🔗  Register now: https://lnkd.in/e8E62FsM #QuantumTech #TechPR #QuantumComputing #ScienceCommunication

Another TFD client-inspired Word of the Week! Following Kolekti's launch of Narus, General Manager Adam Wignall brings us "Token" - the digital currency of AI language models. Think of tokens as the building blocks AI models use to process and understand text. They can be letters, words, or even parts of words, with each model having its own token limit that determines how much text it can handle. With 78% of workers bringing their own AI tools to work, often without proper oversight, managing these tokens securely becomes crucial. Narus offers a secure platform that connects to multiple AI models through APIs. It helps organisations manage their AI tokens responsibly by optimising usage across different models and letting teams share successful prompts.So next time you're crafting the perfect AI prompt, remember: you're allocating valuable tokens. Use them wisely! #WordOfTheWeek #AI #LanguageModels #DigitalTransformation #FutureOfWork