T&Pm

This Neurodiversity Celebration Week, we’re talking about neurodiversity in the workplace. While there can be hurdles for individuals with ADHD, Autism, Dyslexia and more, there is a lot of strength and power that comes from neurodiversity too.    Swipe through to hear from our colleagues offering different perspectives on key misconceptions!   Learn more about neurodiversity here: https://lnkd.in/e7mNKuBT   #TandPm #PowerOfAnd #NeurodiversityCelebrationWeek #NeurodiversityAtWork

Top 3% in the game!   We’re delighted to announce that we’ve successfully retained our “Premier Partner” Google status, recognising our advanced knowledge and expertise in Google Ads and other Google advertising platforms.    Reece Collins, our Head of Paid Search, commented: “I am incredibly proud of our team for once again earning the Google Premier Partner status. This achievement is not just a badge, it's a reflection of our team's relentless pursuit of excellence and our deep understanding of Google's advertising products. A huge thank you to our talented team and our amazing clients who trust us to help grow their businesses.”   Thanks to everyone in the Search team for contributing towards this accolade. Joe Hawthorn, Marlene Neumann, Marcus Reynolds, Dimitris Kyriatzis, Seniha Oztemiz Miah, Vicky C. Mavridoglou, Haris Nikolopoulos, Chronis Pavlidis, Constantinos Kakkos, Christos Sidiropoulos, Filip Naumenko, Myrsini Konstantinidi, Katerina Spyropoulou, Tiffany Aigbe, Martha Karamichali, Stasa Alexiou, Diamantina Koutsioumpa, Sam Dickinson, Freddie Moody, Alessandro Ferro, Sofia Papaioannou. #TandPm #PowerOfAnd #PremierPartner #Google #DigitalMarketing

Our creatives, Arnold Jorge and Osagie Samuel, feature in a new LBBonline - Little Black Book piece discussing our 'This Is Not A Drill' campaign, created in collaboration with suicide prevention charity Campaign Against Living Miserably (CALM).   In the article, they share insights into the campaign's creation, from working with Music Producer Carns Hill to the power of storytelling.   Click to have a read: https://lnkd.in/eS3uUEQi   #TandPm #PowerOfAnd #Creativity #CALM

New work alert!   We are excited to share our relatable new films for Maltesers which capture the everyday chaos parents face. Building on their existing 'lighter side' equity, Maltesers are setting out to remind Aussie parents that sometimes all it takes to shift perspective is a shared moment of light-hearted connection - best fuelled by laughter and a handful of Maltesers.    Thanks to our amazing partners at Mars Australia and our production right hands Hogarth Australia and The Producers . Well done to the team- Sacha Leyland, Lauren Sotelo, Georgia Malcolm, boris garelja, Katelyn Testa & Anais Read #TandPm #PowerOfAnd #Mars #Maltesers

Is Performance TV Advertising the key to unlocking efficient performance marketing wins?    Our Head of Commerce Strategy, Lesley Myers-Lamptey, explored this very question as part of the "Performance TV Advertising as the Antidote to Big Tech" panel at the Connected TV World Summit!   Lesley highlighted how CTV offers a powerful alternative, delivering targeted reach, measurable results, and a brand-safe environment that Big Tech can't always guarantee.   When asked about whether there’s a role for media planners and buyers during the panel, Lesley's response was: “CTV's power is amplified by the abundance of platforms, formats and data, but strategic planning is essential to navigate this fragmentation. Smart choices and experimentation are key to crafting resonant brand messages that captures attention and drives incremental growth.”   Thanks to Sameer Modha for leading the discussion and to Sam Taylor and Tristram Macdonald for their valuable insights as fellow panellists! #TandPm #CTVWS #PowerOfAnd #TVAdvertising #BigTech

International Women's Day might be over, but the conversation continues: How can Adland truly share the load of parenthood? Jodie Toomey, our Chief People Officer, UK and Oliver Feldwick, our Chief Innovation Officer, are featured in a new LBBonline - Little Black Book article exploring how supporting working fathers through shared parental leave helps to create greater equity for women in the industry. They highlight our family-friendly policies, including enhanced leave, support for shared parental leave, and IVF. Oliver also reflects on his personal experience of taking parental leave and how these initiatives have helped him balance work and fatherhood. Click to read more: https://lnkd.in/e7wY2imS   #TandPm #PowerOfAnd #InternationalWomensDay #Advertising

Here's to the trailblazers. Women like Molly. Thank you for sharing Victoria Appleby (nee Sangster) #IWD2025 #TandPm #PowerofAnd

AI: Reshaping Marketing as We Know It   Ekin Caglar, our Global Chief Technology Officer, explores how AI is transforming the industry and redefining what's possible in his new POV piece: Marketing at the Speed of AI.   Click below to explore his perspective https://lnkd.in/e24AS8vg   #TandPm #PowerOfAnd #AI

After an incredible 23 years, Sarah Golding is stepping down from her role as Global Partner at T&Pm. Sarah joined in 2001 and has been instrumental in T&Pm's evolution from a small independent creative business to a £170m global integrated network. As CEO in the UK and later as Global Partner, Sarah's vision and leadership have shaped our success, championing creativity, media integration, and innovation. We are immensely grateful for Sarah's dedication, her pioneering spirit (including her impactful tenure as President of the IPA), and her unwavering commitment to our people and our clients. While we're sad to see her go, we're excited to see what she accomplishes in her next chapter. Sarah will remain in post until the end of March to ensure a smooth transition. Thank you, Sarah, for everything! #TandPm #PowerOfAnd #LeadershipTransition #AgencyLife #ThankYouSarah #Innovation #NewBeginnings

Look how far we've come... It can get all too easy to get a bit of 'AI fatigue'. With an endless swirl of hype and news. But over the past 2-3 years, we've not just got a new tool in AI, but a whole new weird and wonderful toolkit that has the potential to do a lot of things interesting and differently. What is possible today, was unthinkable just a couple of years ago. For example, this image is the same prompt, a couple of years apart - and even though I enjoy the abstract style of the 2022 version, the speed of improvement is mind-boggling. The tools aren't perfect now, they're not a miracle solution, and we firmly believe that (at least for now) a sophisticated blend of AI+HI working together is going to be integral. As Grady Booch once said, "a fool with a tool is still a fool". Or, worse than that, a powerful tool in the wrong hands can be a dangerous liability. But we're not just creating tools to do old things in a new way. They change our relationship with knowledge, strategy and thought. In the same way that printing and the written word was a new knowledge tool for humanity, AI brings in a new kind of knowledge tool that we are all just at the tip of the iceberg of understanding. There are already concerns that AI becomes a crutch that inhibits our ability to think critically and the learn - and we instead become 'hands on the keyboard' copy and pasting the output of an AI, without really thinking about it. But the same fear has been around almost every other new technology. TV makes us stupid, smartphones make us stupid, but they also massively open up access to information and create a new form for creating and consuming media. A recent example I was playing around with was how it can change our experience with knowledge and thinking. Using OpenAI's Deep Research, combined with NotebookLM, I took a topic (my personal passion project - the intersection between boardgames, strategy, culture and AI) and ask a single prompt to get a deep research 4000 word study on it which I then turned into a podcast - which you can listen to here: https://lnkd.in/eH972uJW The podcast isn't perfect - there are some weird artefacts and glitches - but it's easy to get lulled into listening, and it covers a breadth of topics articulately and entertainingly. Having read pretty extensively around it, it covered a lot of topics, and the research in it is pretty much spot on. It also came up with some elegant thoughts and phraseology. This is all done with a bit a manual process but the next era of agents takes this to a new level. If LLMs give us a generally useful 'intelligence', agents give them autonomy, tools, self-evaluation, behaviours and processes. Taking it from being a single 'call and response' intelligence in a box, to an intelligent agent acting within our lives, our organisations and the world. Look how far we've come - but we've also only just begun.