Quadrant

It’s the PEOPLE behind the scenes who bring the vision to life. 🎥 So, here’s everything you didn't see in the final cut ... Full video here: https://lnkd.in/eGD8tTe4

For International Women’s Day, we have teamed up with Veloce to celebrate the women who make things happen in our office 💪💡. Some of our female team members shared a message of encouragement for one another, highlighting the support and respect that keep us all moving forward. Here’s what they had to say about each other… #InternationalWomensDay #InspireInclusion

A new chapter for Quadrant and an exciting one for me as I step up as Managing Partner! On Monday, we unveiled Quadrant’s rebrand, a project months in the making. But this is more than just a new look it’s about evolving while staying true to what makes Quadrant special. The culture, the energy, the passion for racing, it’s what drives us. I’ve been closely involved in shaping Quadrant’s new direction and will continue to champion the brand alongside Lando Norris. This year, we’re making our presence felt across motorsport and fashion, partnering with some of the biggest names to redefine motorsport style. Thank you to Jamie MacLaurin and the Quadrant team for their continued support and hard work. This one’s for the racing community. Excited for what’s ahead as we push Quadrant forward and make our mark.

A new chapter. Lando Norris and Max Fewtrell

Super proud to see our Quadrant rebrand go live this week. It’s been a mega journey since Quadrant was created in 2020, and this is something we've been building to since we started, so to see it come true this week has been really special. There's many people who have been so important to Quadrant's growth, it's been great getting to work closer with Max Fewtrell who is going to be key for the future of Quadrant in his new and bigger role as Managing Partner. I've got to also give a shoutout to Jamie MacLaurin and the Quadrant team both past and present for all of the work they've put in to get us to where we are today. The launch is just a hint of what's to come, we're going to have bigger projects, better clothing and put a big focus on athletes. So, if you've enjoyed what you've seen so far stay tuned, there's so much more coming your way!

Yesterday, we launched a new era for Quadrant; one that cements who we are, what we stand for and where we’re heading. Since 2020, we’ve built more than just a brand, evolving beyond Esports and shaping a new motorsport culture through apparel, athletes, content and partnerships. To mark this next chapter, we launched the ‘Make Your Mark’ campaign built around our new identity. The new Quadrant logo signifies our new brand vision and represents rebellion, inspiration and performance - it’s for those who push boundaries, rewrite the rules, and live for the thrill. In 2025, we’re taking Quadrant to new heights, dropping bold collaborations, redefining motorsport style and making noise in ways no one else will. A huge thanks to The New Company for helping shape this new direction. The new Quadrant is here and we’re ready to make our mark. Find out more about the rebrand: https://quadrant.gg/

A new chapter begins for Quadrant today. We’re thrilled to introduce Quadrant as a motorsport lifestyle brand—an evolution that embodies our passion, our journey, and our future. This transformation has been months in the making. As a team, we’ve worked tirelessly to redefine our identity, stay true to our core values, and create something that truly reflects our love for motorsport and its surrounding culture. A heartfelt thank you to everyone who has supported us—our team, our partners, and most importantly, our community. Your passion and dedication fuel everything we do, and we can’t wait to share what’s next. A special thanks to Lando Norris George Nicholls Will K. Connor W. and the entire team for leading an outstanding campaign and inspiring the road ahead. The 'Make your Mark' campaign signifies the beginning of an exciting new era for the business and we look forward to delivering upon our brand promise over the months and years to come.

We’re thrilled to unveil Quadrant’s rebrand and the exciting new chapter ahead. Make Your Mark.

Celebrating 4 Years of Quadrant 🎂 Quadrant was founded in 2021 during the COVID-19 pandemic by Lando Norris and his team. We started out as a gaming, apparel and entertainment brand inspired by Lando’s interests outside of racing. Since then, over the last four years, we have amassed over 940,000 YouTube subscribers and over 1.1M social media followers. This is all due to the fans who have been instrumental to our success and motivation.  With over 406 million views on all platforms, we are incredibly proud of our journey so far. From rally car photoshoots to American road trips, we have worked with over 60 influential creators and athletes from The Sidemen, to Thibaut Courtois and Courage JD. We want to thank everyone who has been involved in bringing our content to life. Alongside this, we’ve released 13 successful apparel drops with many more fashion-focused collections in development in the future. Today we are celebrating an incredible four years of growth and innovation, this is still just our beginning. Here’s to many more fantastic years, starting with the introduction of our rebrand coming in 2025 so be sure to keep an eye out. We look forward to seeing what the future holds and want to say a thank you to our community, we couldn’t have done this without you!

We’re #hiring. Know anyone who might be interested?