Client Relationship Consultancy

We are proud to announce that we have successfully retained our ISO 27001 certification! This significant achievement highlights our unwavering commitment to upholding the highest standards of information security management. By rigorously adhering to the requirements of the ISO 27001 standard, we ensure that our clients' data is treated with the utmost care, security, and integrity. Certified by the British Assessment Bureau and accredited by UKAS, this certification reflects our ongoing dedication to excellence. It provides our clients and partners with the confidence that their sensitive information is safeguarded by industry-leading security practices. Here’s to continuing our journey towards excellence in information security! 🚀 #ISO27001 #InformationSecurity #CyberSecurity #DataProtection #Compliance #UKAS #ISO #SecurityStandards

We agree. We’ve long been champions of strategic relationship management where the relationship is invested in and managed intentionally as a workstream in its own right. The 🌍 global client leader is a perfect example of this. Genuine investment in understanding the dynamics of client business, its challenges and ambitions enables great mutual value to be achieved and goes beyond a brief, project or agency engagement to genuine partnership. As the article explores the role of global client leader is a challenging one, but at a time when the erosion of relationship skills at the coal face of the agency world is a reality, it’s reassuring to see that where it matters most, its value is well understood. Read the Campaign Live ‘SEAL team mentality’ article to find out more. https://lnkd.in/eQZfHdeu #ClientSuccess #BusinessGrowth #Leadership #RelationshipIntelligence #ClientRelationshipIntelligence #BusinessStrategy #BusinessDevelopment #TeamBuilding

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

Healthcare is our fourth largest sector across our global client satisfaction research, with more than 10k clients surveyed annually. Our research shows specific distinctions across the healthcare industry that all agency leaders should take into consideration. A Healthcare business is not your average type of client and therefore requires a unique approach from an agency. In his latest article, Julian Broadhead, Consultant at Client Relationship Consultancy, addresses two key questions in regards to delivering value for clients within the healthcare industry: 1. How does the agency’s approach reflect the needs of their Healthcare client? 2. What processes are fit for purpose as they are, and what should be adapted or built? Read the article below to understand how to set your agency up for success with healthcare clients: https://lnkd.in/eREf2w4c #healthcare #pharma #biotech #healthcareagency #healthcareclient #healthcarebusiness #agencygrowth #clientretention

It's the third and final article in our latest series focused on 'Transactional Drag'. Emma Kelly, CRC Consultant, has already laid out: 1. What Transactional Drag is 2. How to know if you're facing it And now: 3. How to fix it If you see Transactional Drag taking up precious time with clients, instead of building a solid relationship for long-term success, then take 5 minutes reading time to understand the importance of this topic and how to fix it within your agency. Your teams and clients will thank you. P.S. Article 1 and 2 linked below! https://lnkd.in/gJcXJjsr #B2Bgrowth #businessgrowth #relationshipintelligence #businessrelationships #customerretention #customersatisfaction #transactionaldrag

Transactional Drag is a serious problem that’s impacting agency success – and it’s increasing. So, if Transactional Drag isn’t something you know much about then now is the time to find out more about it – and work out how to fix it. Transactional Drag is a term we’ve coined that means your agency is more focused on the transactional elements of your client relationships and less on the relationships themselves. You’re putting more energy into the ‘what’ than the ‘how’ and losing sight of the bigger picture – and therefore the best prospect for long-term growth. But how do you know if Transactional Drag is a problem for you? What should you be looking out for? We’ve got a few clues for you – including certain ways your clients might behave, as well as the behaviour of your own team. Want to know what they are? Take a few minutes to read Part Two of Emma Kelly's article series on Transactional Drag and discover the warning signs to see if your agency is suffering from it. https://lnkd.in/ezfxmf2M   #B2Bgrowth #businessgrowth #relationshipintelligence #businessrelationships #customerretention #customersatisfaction #transactionaldrag

‘Transactional Drag’ may be the reason your agency isn’t hitting growth targets.   Yet, it’s something many leaders don’t consider. Transactional Drag is a narrowing of vision and diversion of attention which sees the immediate work prioritised over strategic and long-term client relationship building. Managing it effectively differentiates the highest performing agencies from those struggling to defend and grow business. Learn about Transactional Drag and its importance in CRC Consultant, Emma Kelly’s latest article of a 3 part article series. https://lnkd.in/egg7TXUY Look out for part two and part three soon to explain more! #B2Bgrowth #businessgrowth #relationshipintelligence #businessrelationships #customerretention #customersatisfaction #transactionaldrag  

Finance Monthly asked me more about our Relationship Due Diligence offering in light of the work we did with MWA Financial & Coniston Capital. More here: https://lnkd.in/eueUDgBx Relationships matter. They’re levers for commercial growth. That’s why we are adding a new and critical fourth pillar to traditional due diligence - Relationship Due Diligence. When investing in or buying a company, you need an accurate + comprehensive assessment of the health of a company’s client relationships. Uncovering not only potential blindspots, but also growth opportunities. That’s where we Client Relationship Consultancy come in: ⭐ B2B relationship expertise - 20 year history of deep relationship expertise, 1.3m clients surveyed globally ⭐ Simple + accurate risk assessment – surveying ALL clients, high response rates, 30 seconds to complete ⭐ Succinct & powerful analysis – bespoke reporting, access to deep benchmarking, action planning & consultancy support ⭐ Fast turnaround – 4 week process managed by us ⭐ Long term value generation – ongoing survey cadence to optimise investment So if you’re looking at making an acquisition this year, or indeed looking to sell & get your house in order - do get in touch. #trr #thereferralrating #clientrelationships #privateequity #duediligence

Are you looking to grow your agency in 2024? Our decades of data have shown that those agencies incorporating a strategic relationship plan, in alignment with their overall business plan, are the ones that successfully retain and grow. Hear from Emma Kelly in this video clip below, Business Relationship Consultant at Client Relationship Consultancy for over 7 years, to understand how to build this into your 2024 growth strategy. Reach out to Emma Kelly or Anna Hopwood to find out how we work together with agency leaders to understand their customers and uncover where growth potential lies. #growth2024 #2024planning #2024growthstrategy #agencygrowth #clientagencyrelationship

Your clients may love your work, but they are still open to speaking to your competitors. Why? Because it’s not the work you’re doing that makes them stay — it’s how they feel about the relationship. Emotional metrics are often skipped for being “soft” or hard to measure. After 20+ years of helping our customers *know*, not assume, their customer relationship health, we see it differently. It is the client’s emotive response to how you manage the relationship that can lead to risk or opportunity. Let’s take the example of creative agencies. Of the 90+ behaviours that contribute most to a client’s satisfaction with their agency, creative work sits at number 42. That’s not because great creative work doesn’t matter. It does. Clients can love the work... but not the agency. (In fact, creative work is the top area praised even by those clients who rate their agency relationship poorly.) Therefore... Investing in Customer Relationships = Stronger Foundation for Revenue Growth #relationshipintelligence #businessgrowth #businessrelationships #customerretention #customergrowth #clientagency #agencygrowth