The Couture Club

Just wrapped an insane 5-day BTS documentary-styled shoot for The Couture Club 📹 From the chaotic Deliveroo orders to the creative chaos on set, I captured it all. My goal____ To give YOU an authentic glimpse behind the scenes, showcasing the hard work and artistry that goes into every piece of content produced form a brand of this scale. We've documented the process, the laughs, the team spirit, and the passion that define this brand's essence. Stay tuned for an exclusive look at the magic in the making, and get ready to fall even more in love with the CC boys____

On Sunday, we teamed up with Studio 34 and Modern Farmhouse to celebrate the launch of our latest Sculpt collection with an afternoon of Pilates and Pinot.     With balance at the core of our ethos, the day kicked off with a full-body reformer Pilates session, focusing on improving alignment and balance. As a go-to workout for many on the team, it always feels like a natural fit when our events and products align seamlessly.     Afterward, we explored the new collection, discussing the inspiration behind the latest silhouettes, styles, and accessories, while gathering valuable feedback - because we are always looking to elevate   The afternoon wrapped up with a wine-tasting session led by a sommelier, paired with exceptional cheeses and charcuterie boards. Movement, conversation, and community at its finest.

The first week of January has given us an opportunity to reflect on the past year. 2024 flew by, and what a journey it’s been. We launched The Clubhouse, our community-led loyalty scheme, and expanded into Selfridges stores in Manchester Trafford, Manchester Exchange Square, and Birmingham. We connected with you through memorable events like Reformer Pilates, Padel, a community Q&A, and hosted a Sample Sale that surpassed all expectations. Our most refined campaigns and collections to date came to life, with our designs spotted on stars like Lamine Yamal. We also delivered standout activations, from unveiling the cold-reactive jacket in an ice cube in Manchester to creating an immersive fitting room experience that let you become part of the campaign. Grateful for every single one of you. Here’s to an unforgettable 2025 - together, we’re just getting started.

Yesterday we gave our community a sneak peek at our Black Friday collection. We gave Manchester a chance to experience the pieces first hand and become part of our latest campaign with our photo-booth, as well as getting their hands on an exclusive discount. It isn’t just about Black Friday but about the community and culture we’re building together. You can check out our Black Friday Sale pieces here: https://lnkd.in/eDSXVgpT

Amsterdam, it has been 3 weeks and we are still completely overwhelmed to the response at our pop up.   We spoke to so many like minded members of our community and felt the love from people who have supported our brand throughout the years.   Thank you Amsterdam and to the team that made it happen.   Check out our Couture Uncut to see how our weekend went. https://lnkd.in/eA8VQjFc

We loved being able to engage with our community via our ice block drop yesterday and subsequently feeling the buzz around our Cold Reactive Jacket.

The Runway AW24 Now live. A curated collection that defines quiet luxury, effortlessly blending premium looks with everyday versatility. This capsule is a showcase of enduring craftsmanship, where precision and detail are woven into the fabric of every piece. The outcome: Refined essentials that effortlessly move from the runway to the everyday. Shop here: https://lnkd.in/eM4TXzuS

Our Founder Ross Worswick sat down with Ben Gallaga to discuss our story. The ups and downs of the journey so far & what’s to come in the future.

Introducing the Clubhouse 🏗 A project that’s been in development for just under 12 months, as our contract with our loyalty software provider was due for renewal we decided to cancel and remove our loyalty platform from the site - It was neglected & 70% of the members were redundant, 35% had never placed an order with us (Some loyalty). We went back to the drawing board, spoke to customers and understood what they wanted from us. overwhelmingly the feedback was they wanted the opportunity to feel more included with the brand, they wanted the to see behind the scenes, meet customers and to create a community. Discounts, early access & the standard perks are a must, but we needed to do more. The Clubhouse is purposefully created around brand events and all about allowing customers to have a voice on how we can improve. It’s been a huge project, but here’s some of key features: ➡️ You can’t join unless you’ve purchased once, after you have you’ll be automatically accepted into the platform. ➡️ We’ve created a private WhatsApp group for members with previews of upcoming collections, behind the brand insights but an opportunity to provide feedback directly to us. ➡️ Black cards are real. We were hesitant about creating tiers, but have created a VIP group which we’ll hand select members for based on order history, brand support and attending events. Each member gets a black card personalised to them. ➡️ Events are a key element to The Clubhouse, a room will be unlocked before an events happening when you can either purchase tickets or apply to be part of the event. From community days to Padel and Pilates events, it’s all happening. A big shoutout to Ross Worswick & Scott Shashua for agreeing to shake things up across loyalty and to Jack Ellis for his patience and bringing the vision to life. Explore below (Just make sure you purchase first 😉) https://lnkd.in/eimf3FFz

Last night The Couture Club team held our inaugural community evening in Manchester, the first of many upcoming events this year. It was a pleasure to once again share the stage & host the boys Ross & Scott. Community is such a buzz word right now within our industry (With so many doing it well) but we’ve taken our time to understand what our community wants over the last 6 months, last night was the final piece of the jigsaw. The Clubhouse is the pinnacle of that and the feedback on this, but the brand as a whole last night was incredible. We’re about to flip a loyalty platform on its head & embark on a journey to take our community to another level, shaping the future of the brand together. Committed to the community, dedicated to the culture. On to the next 🫡