The Digital Peloton

💥This is going to be great Digital Peloton Ushers in Era of Unprecedented Growth with Industry Pioneers Emma Statham and Mary McGregor. In a strategic move set to redefine the global programmatic targeting landscape, Digital Peloton is thrilled to announce the landmark addition of Emma Statham and Mary McGregor to its board. This pivotal development consolidates Digital Peloton's position as the leading programmatic network for HCP audience engagement. Reuniting a decade and a half after their inaugural collaboration, the formidable partnership of Statham and McGregor brings to Digital Peloton an unparalleled blend of entrepreneurial expertise and a rich legacy of industry-transforming ventures, including their roles in the evolution of MSA Digital into ONEHealth Communications and the creation of MSA Market Media (later known as Four Health Media), iNCITE Analytics and iKOL. John Evans, lauding the new board members, highlighted the unique skills each brings to the table. "Emma's unparalleled mastery of the global media landscape has unequivocally established her as the undisputed leader in the global HCP paid media sector." he remarked. "Mary stands at the forefront of technological, data, and AI innovation, revolutionizing our industry." The induction of Statham and McGregor onto the board underscores Digital Peloton's strategic intent to accelerate growth and foster innovation. "We are immensely excited by their arrival," expressed Simon Feeney, reflecting the leadership team's enthusiasm for this strategic enhancement. Mary McGregor underscored the transformative potential of this new era, stating, "With the scale of Digital Peloton's reach across all the major scientific and HCP platforms globally and the application of our machine learning algorithm, we can mine over a billion unstructured data points. Combined with our platform's LLM capabilities, this approach is designed to decode complex semantic patterns within the data, offering unprecedented insights into the preferences and behaviors of the healthcare professional community. This not only aids in identifying emerging trends and needs within HCP audiences but also enables targeted and effective engagement strategies." About Digital Peloton Digital Peloton is at the forefront of global programmatic targeting, dedicated to the sophisticated engagement of healthcare professional audiences. Committed to innovation, advanced data strategies, and unparalleled market intelligence.

Sage advice for party going marketers this Xmas! Have a great festive period everyone but please be safe! https://lnkd.in/e5TKDy5y

Great article from Medico Digital on how AI could impact the future of healthcare marketing, really thought provoking!

Where did that week go! After 2 years as Headline Sponsor we want to say a huge thank you to the PM Society for all their help and support. We have thoroughly enjoyed it! 2 great events, lots of great people met and connections made and loads and loads of great work seen! Keep up the good work.

Really interesting view from Unilever’s CFO on the importance of media spend and how to measure it. Despite the fact that the lower funnel is easier to measure you cannot underestimate the importance of reach, frequency and share of voice.

Thanks to all the team at the PM Society for yet another fantastic event!

It's the big night! Party time! Celebrate in style! Join us on table 4 for a glass or 2 and meet our fabulous guests! Bring.It.On.

Just over a week to go! We will soon see the best in Pharma marketing and communications on display and be able to mingle and chat to all our contacts. Oh, and maybe share a glass of fizz! We are so proud to be headline sponsors once again.