The Fintech Marketing Hub CIC

It's that time of the year! 🤩 👀 The 4th edition of our "Top 30 Most Influential Fintech Marketers is out now! 🎉 We're once again shining the spotlight on some of the most prominent marketers in the #fintech space who've impressed our judges with their pioneering growth strategies, deep market insights, and unwavering commitment to customer success. Here, we’d love to thank our stellar judges Alexander Ford, Gemma Livermore, Jason Huan, Jessica Lyn Zall, and Polly Gilbert for their collaboration and help in the selection process! Massive congratulations to all honourees! 🚀🎉 To see who the top 30 fintech marketers of 2024 are 👀 and learn 🧠 from their unique experiences, ideas and insights on: ✅ what fintech marketing is, ✅ the challenges fintech marketers currently face and ✅ what 2024 might look like for them Download our special report including 60+ pages of exclusive thought leadership below👇 https://lnkd.in/eTgbd6Fq Last but not least, we’re also sending special thanks to our amazing partner Innovate Finance for backing the initiative! 👐 #FMHTop30 #FintechMarketing #FintechNews PS: Join us to celebrate 2024's outstanding fintech marketing talent at our upcoming Fintech Marketing Spring Meetup in London on 2nd May. 🏙️ 🔗 https://lu.ma/47vtms45

First day at M2020 complete! ✅ Araminta Robertson hosted a panel discussion on fintech marketing in the US vs the UK, with two amazing panellists: • Jodie Taylor, Head of Marketing at B4B Payments - A Banking Circle Group Company • Betsy Samuel, CMO at Thredd A few key takeaways: → If your company operates in both countries, it's important to have people on the team based in both countries who can sense check messaging and share what will / won't work. → The US market prefers bolder, more direct marketing. The UK is more subtle. Make sure you don't mix the two! → Partner with local companies and agencies to get on the ground knowledge share of regulations, payment systems and key challenges companies are facing. And so much more! Onto Day 2 🚀

On the 7th November our co-founder Araminta Robertson will be speaking at FinTech-Tables's event in Glasgow! The topic: MarTech Matters - Delivering business value in the age of Data & AI It's a full day focused on MarTech: Guests will hear from leaders in marketing, technology and data, as we discuss approaches to winning more customers and fuelling business growth in financial services and FinTech. → It's free to attend → Hear from a range of speakers across keynotes and panel discussions → They will be serving up a free networking lunch to round up the morning discussions → Join peers from across FinTech and financial services to discuss approaches to winning more customers and growing your business Get your ticket here! https://lnkd.in/eZNT2V6K

📢 Are you looking to drive growth and achieve success in today's competitive business environment? The alignment of sales, marketing, and PR is crucial, yet these functions often operate in silos, leading to miscommunication and inefficiencies. 💡 In our latest article based on #CommunicateFintech event panel discussion, we explore the challenges and strategies for aligning these essential functions. In particular, our analysts discover how companies like Revolut, PayPal, and Stripe have successfully integrated their sales, marketing, and PR efforts to create cohesive and impactful campaigns. 🌐 Read the full thought leadership piece on Drofa Comms website and learn how you can bridge the gap to unlock your business's full potential.   If you need to enforce your PR and ensure revenue growth, please contact me or my team. We have a strong track record working with fintech companies who strive to be recognized globally. #DrofaComms #Fintech #BusinessGrowth #SalesMarketingPR #Alignment #Innovation

🎤 LinkedIn LinkedIn 📣 3 DAYS to go until Money20/20 LAS VEGAS, and we have some treats for you! On DAY 1 @ 11:00 AM I am participating in a panel discussion on Fintech marketing in the US vs the UK and the key differences with Betsy Samuel, Thredd, CMO, and moderator Araminta Robertson, MD at Mint Studios and Partner at The Fintech Marketing Hub CIC. DAY 2 @ 11:00 AM We have Insights on the importance of diversity in fintech leadership and the role of inclusive financial services with Lori Breitzke, B4B Payments', Head of Channel Development & Strategy, Dayo Okewale, Senior Advisor in the House of Lords (UK government) and moderator Brent Watters, B4B Payments, Head of Marketing (USA). Later, at 2:00 PM, catch our Business Development Executive Susie Shyatt showcasing the Power of B4B Payments with a live demo of our platform. If you cannot attend these interactive sessions, book a meeting via the Connection app or hit the link below to schedule! https://lnkd.in/euiy2qzG SEE YOU ALL SOON at Money20/20 Las Vegas 2024 #Money2020USA #Fintech #B4BPayments #Leadership #Diversity #Innovation #Money20202024 #Money202LasVegas

The FMH x B4B Payments - A Banking Circle Group Company collaboration at Money20/20 Vegas! 🌟 We’re excited to announce our partnership with B4B Payments for the upcoming Money2020 Vegas summit! Join us for an exclusive fringe marketing session that delves into the dynamic world of Fintech Marketing in the US vs UK. 🗓 Date: Monday, 28 October ⏰ Time: 11:00 – 11:30 AM 📍 Location: B4B Payments Booth 5905 A panel of experts from both sides will explore the contrasting marketing approaches in the US and UK fintech sectors, providing valuable insights into how companies can thrive in each market. Our experts will highlight key differences in: ✅ Consumer behaviour ✅ Brand positioning ✅ Competition Whether you’re looking to expand your fintech presence across the Atlantic or refine your marketing strategies, this session is packed with actionable insights to help you succeed. 👉 Don’t miss out! Visit us at Booth 5905 and join our Slack today to connect with your community peers before the event! PS If you're yet to secure your last-minute pass, you can enjoy a $250 discount with our community code: HUB250 🤗 See you there! #FintechMarketing #Money2020 #Fintech Araminta Robertson Jodie Taylor Thredd Betsy Samuel Alvin Gunputh

RSVP deadline today for your FREE pass to Fintech Talents FTT Fintech Festival 2024! 🚨 Today is the last day to secure your complimentary ticket exclusively for our brand-side members👇 🎟 Apply for your FREE ticket now by RSVPing here: https://lnkd.in/ej22EFzt Why attend? ✅ Exclusive marketing sessions - Learn from the brightest minds in our 3,000+ strong community ✅ Dynamic discussions - Gain valuable insights and stay ahead in fintech marketing ✅ Networking opportunities - Connect with peers and industry leaders 🔔 Not eligible for a complimentary ticket? Use our unique 20% discount code: FTTFESTIVALFMH20 👉 Get your discounted ticket here: https://bit.ly/4d94m12 📅 Important dates: RSVP Deadline: Today, 22nd October 2024 Ticket Draw: 24th October 2024 Act fast - complimentary tickets will be allocated randomly and spots are limited. Ensure you’re part of the future of fintech marketing! See you at the festival! 🚀 #fintechmarketing #marketing #fintech Araminta Robertson Ani Petrova Leonard Burger Helen Owen Victor Cruz Alicia Condon Alexandra Green

How does Pleo, one of Europe's most valuable startups, create content? Our co-founder Araminta Robertson and MD at Mint Studios, interviewed Pleo's Head of Brand and Content Marketing, Alejandro Salse Batán, to learn more about how the company thinks about and creates content. You'll read about: → Why Pleo's content strategy acts as a compass for the whole marketing team, not just the content team → How Pleo sets their strategy at the beginning of the year → How the content team avoids becoming "order-takers" by being a lot more proactive → Their approach to creating content in 7 languages And so much more! Read the full case study on the hub now 👇🏻 https://lnkd.in/e3hh9dCK

Fintech Friday 🔥 Fintech Talents's FTT Fintech Festival is coming back on 11 & 12 Nov 🚀 The Fintech Marketing Hub CIC have partnered up to deliver 2 exclusive marketing sessions 🧠🔥 Limited amount of free tickets for FMH's brand-side members are available 👀 And joining this global community of 3,000+ Fintech Marketers is FREE too btw (all links 👇) Having had a buzzing conversation and coffee with Victor at Money20/20 previously - expect the delivery to be 💯 Joined the FMH as an advisor just after last year's edition 🥹 so looking forward to joining next month and see familiar and new fintech faces 🫶 #fintech #marketing

Join us at the Fintech Talents FTT Fintech Festival 2024 next month! 🚀 We'll once again bring two exclusive marketing sessions to life at the festival, featuring the brightest minds from our 3,000+ strong community. This is your chance to dive into dynamic discussions, gain valuable insights, and connect with your peers! We’re just finalising our agenda and looking for one more panellist for one of the discussions. Interested in joining us on stage? Get in touch at info@fintechmarketinghub.com 🎟 We've also secured a limited number of complimentary tickets for our members! If you're a brand-side member, apply now for a chance to receive a FREE* ticket by RSVPing below 👇 https://lnkd.in/e5ATQv9Y Not eligible for a complimentary ticket? No worries! Use our unique 20% discount code: FTTFESTIVALFMH20 👉 https://lnkd.in/eMzu2jPh The future of fintech marketing is happening at the FTT Fintech Festival 2024 – and we want to see you there! *Complimentary tickets will be allocated randomly to eligible brand-side members. No need to submit multiple RSVPs. Deadline: 22nd October 2024. Tickets will be drawn on 24th October 2024. #fintechmarketing #marketing #fintech Araminta Robertson Ani Petrova Leonard Burger Helen Owen Victor Cruz Alicia Condon