Mint Studios

We're thrilled to be working with SAP Fioneer, a leader in financial services software, on an exciting content project.   Looking forward to producing some great content together! 🎉

We're looking forward to working with the amazing team at Primer, a unified payments infrastructure company helping companies push the boundaries of what's possible with payments. Excited to produce great content together! 🎉

We're excited to be working with Yapily, the infrastructure provider with the most coverage in the UK and Europe and one of the best known open banking providers. Looking forward to creating great content together! 🎉

A lovely testimonial from our amazing client over at Fintel Connect ❤️

We're excited to be working with one of the leading compliance consultancies in the UK and Europe, fscom. Looking forward to creating in-depth, high-quality content together! 🎉

We're excited to start working with Kani, a fully-maintained back office system for fintechs, on creating high quality content to support their growth in the payments sector. Looking forward to creating great content together! 🎉

How do you use content to sell to enterprise? Adyen is the largest European fintech by market cap and content plays a key role in targeting enterprise customers. We sat down with their SVP of Marketing and Revenue, Katarina Nordin, to learn more about how they do content. A few key takeaways: → When creating content, Adyen targets their audience based on pain points as well as verticals (most payment companies focus only on verticals only). → Adyen is selling to enterprise, which means creating content for a buying committee. They customise their content for each person on that committee: decision makers, researchers, operational users, and more. → A big focus of their content is on demand creation. They do this via their incredible Academy and Knowledge Hub and fully fledged courses on how to use the Adyen platform. → They're a 180 person marketing team, which can make talking directly to the customer difficult. So instead, their UX team gathers many resources and hours of customer interviews so anyone can read and access it. If you're a financial company selling to enterprise, Adyen's approach to content marketing is one to look up to. Check out the full case study in the link in the comments below! 👇🏻 (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)

We've just published a case study of the work we've done with Confused.com, the first ever price comparison website in the UK and one of the most visited websites in this country. By working together on their B2B thought leadership content, we were able to: → Increase and improve Confused.com's topical authority in B2B insurance → Build up expert profiles with high quality content → Help position Confused.com as a B2B thought leader Check out the case study of our work together in the comments below!

Last week had our team off-site in Milan! 🎉 It was a great couple of days where we spent time exploring the sights, eating a lot of delicious food, and finishing it off with a pizza and gelato making class. 🍕 Even the instructor was impressed with our pizza making skills (he correctly guessed that all our jobs involved doing something detail-oriented 😆)

How do you produce an industry-leading podcast in financial services? The Fintech Insider podcast by 11:FS gets over 22M and plays a key role in the fintech consultancy's brand building and company growth. It's also a great soft-selling tool. Thanks to the podcast: • People already know about 11:FS before a team member walks in the room • The marketing team can cross-promote various pieces of content and reach a larger audience • Potential hires who reach out already know about the company and are more likely to be a good fit We sat down with the amazing Laura Watkins to learn more about how the podcast came to be, what their operations look like now and how it's helped grow the company. Give it a read! [link in the comments below] (Every 2 months, in cooperation with The Fintech Marketing Hub CIC, we'll be doing a mini case study on how a financial services company does content. We've got some incredible guests lined up, so stay tuned for more! 🔔)