THE GO-TO

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The rise of THE GO-TO in 2024 has been nothing short of extraordinary, and it’s all thanks to my incredible, dedicated, and wildly creative behind-the-scenes team. From Charlotte, who brings our brand to life, to Talitha, our development genius, and Hannah, our expert on TikTok and trends—each one has been vital to our success. Together, we’re redefining the gifting experience, turning it into something truly unique. I couldn’t be prouder to work alongside such an inspiring team! Discover our curated picks and meet the talented minds behind THE GO-TO. https://lnkd.in/ezQUjwA7

🏆 THE GO-TO is a Finalist! 🏆 We are thrilled to share that THE GO-TO is a finalist for the Drapers Independents Awards 2024 for Best Pureplay Independent Retailer of the year! 🎉 A huge thank you to our incredible team and community for your unwavering support 🚀 Drapers #DrapersIndpendentsAwards2024 #startup #award #femalefounder

🚀 Exciting News! THE GO-TO collaborated with the incredibly inspiring Mathilde Lacombe for an exclusive gift edit! 🌟 Mathilde shared her insights on all things AIME SKINCARE, lifestyle, wellness and, of course, gifting. Check out the full interview to get inspired by her favorite picks and gifting philosophy! 🎁 🔗 https://lnkd.in/eWMRVnGT #Collaboration #Gifting #Inspiration #MathildeLacombe #ExclusiveEdit #Wellness

THE GO-TO sat down with UNDERDAYS founders Oria Mackenzie and Amelie Salas to discuss breaking barriers as female founders. They shared insights on launching a start-up, their advice for fellow founders, and the importance of creating underwear that prioritises comfort and performance. "Underdays makes for a thoughtful gift because it combines high performance with stylish design, turning everyday essentials into a form of self-care." The founders emphasised that their mission is to inspire women to invest in quality underwear that feels as good as it looks. Read the full interview here: https://lnkd.in/g_aTaAnW

In true THE GO-TO style, we've aced it again just in time for Wimbledon! 🏆 What started off as a passing Slack message off the back of our most popular Christmas gift turned into the collaboration of the summer with MY STYLE BAGS. Our viral capsule collection sold out in the first week 🔥 and has already been seen on Claire Rose and Devon Windsor, turning heads on the chicest courts globally 🎾 #Wimbledon #Business #Startups #Strategy #Growth #FemaleFounder

THE GO-TO sat down with Kimaï founders Jessica Warch and Sidney Neuhaus to discuss their journey in revolutionising the diamond industry. Discover their insights on launching a successful start-up, top tips for female founders, and the importance of transparency and sustainability in luxury jewellery. "Our jewellery is perfect for gifting because it carries a story of sustainability and innovation, making every piece meaningful and special." Read the full interview here: https://lnkd.in/exJJ2zRV

Who knew starting a business would mean finally getting 10K steps a day in? 👣 Over the past week, THE GO-TO team has been embracing the great outdoors, spreading the word, the old-fashioned way — by leafletting around London! Turns out, sometimes traditional marketing can be just as powerful (and way more fun) than digital ✉️ One of the biggest lessons we’ve learnt since launching the business 18 months ago is to test everything. You never know where your customers might be, so we’re testing it all—and enjoying the bonus of not having to pay for Pilates classes this month! 🏋️♂️ If you’ve spotted one of our leaflets, let us know! We’d love to hear from you! 👋 #StartupLife #MarketingFun #Marketing #FemaleFounded #CustomerEngagement #London #SmallBusiness

🎉 Exciting News from THE GO-TO! 🎉 One of the main things I used to get asked by friends whilst working at Matches was to check their friends wishlists to see what they might want for their birthday. We have spent months streamlining and developing the process of creating and sharing wishlists. We’re thrilled to announce our new feature that makes wishlist creation and sharing easier than ever! With 30% of our customers already using it, we’re eager to see this feature expand for bachelorettes, weddings, baby showers, and more. 💍👶🎁 Making gift-giving more thoughtful and personalised is at the heart of what we do. Try out the new wishlist feature today! 🌟 Victoire

We're thrilled to announce that we've been chosen as one of the top 100 in the #EB100. A big congratulations to all who made the list, and a heartfelt thank you to our exceptional team for their dedication and efforts over the past year! 👏 Check out the complete list here: https://lnkd.in/erqXZkCp