The Insights Family

Don't miss our next webinar on November 14 in partnership with the The Toy Association! 👇 Adam Woodgate will present "Toys & Games in the Age of Screens: Finding the Balance for Touchscreen Natives", providing insights into how traditional toys fit into the increasingly technology-led life of touchscreen natives. 📅 When: Thursday, 14 November, 2-3pm ET / 7-8pm GMT 📍 Where: Online - registrations are now open: https://lnkd.in/d5UvrS7F

📰 Read our latest article "The Voyage From Childhood Fun to Adult Collectibles", written by Needa Khan and published in the latest issue of Toys n Playthings, exploring the journey of toys and games from childhood joy to adult nostalgia and commercial value: https://lnkd.in/due-i-Ay Read the full November Issue (article on pages 30-31): https://lnkd.in/dpWWPJzk #collectibles #toys #games

Did you know? Even though gaming motivators shift with age, a common thread remains among 19-30s: around 20% in each group play to "hang out with family," highlighting gaming’s unique ability to bring families together 👇🏽 🌍 Ages 19-21: Socialising is top (38%), with many playing to connect with friends. Skill-building is also popular, with 27% aiming to improve, while 28% enjoy the relaxation it provides. 🎮 Ages 22-25: Motivation shifts slightly as 30% now play to unwind, while socialising drops to 34% and competitive drive grows. 💆🏽 Ages 26-30: Relaxation takes centre stage (33%) as social and skill-based motivations decline, reflecting a shift toward personal enjoyment. ✨ Our latest complimentary report, The Evolution of Brand Loyalty, includes a whole chapter dedicated to exploring the role that gaming plays in kids' lives and how this changes as they enter adulthood. 👉🏽 Download the full report for free: https://lnkd.in/dNJughVA

The Insights Family is proudly sponsoring the What Parents Love Award at the Progressive Preschool Awards for the fourth consecutive year!🎉 In a recent article by PreschoolNews.net, our founder Nick Richardson, CMRS Richardson explained why we’re so passionate about supporting this brilliant industry event that celebrates product, marketing, retail and individual excellence across the preschool sector. 👇 "We believed that there was a great synergy to not just sponsoring an award but creating an industry award using our data. Over the seven years we have been trading, it has been a source of enormous pride that our data has become widely regarded as the industry currency, and what better way to congratulate and celebrate the individuals who work so hard in making their brands and organisations leaders in their respective fields, by using our data to create an award for them.” 🏆 Check out our latest article to discover the 12 finalists and keep your eyes peeled for the winners to be announced on November 12th: https://lnkd.in/dejZv7Yv 🗣️ Dive into the full interview with Nick here: https://lnkd.in/dyaqJE2a

📊 As streaming platforms evolve, so too do the ways young audiences engage with them. 👇 👑 YouTube is a top choice for pre-teens, with 60% of 3-9-year-olds watching regularly due to its accessibility and breadth of content. However, its popularity significantly drops among 26-30-year-olds, with only 29% tuning in—a 52% decline, effectively halving its viewership. 🔥 In contrast, Netflix peaks at 34% among 13-18-year-olds, appealing to teens drawn to more established, episodic content. 💪 Meanwhile Amazon Prime Video sees growth with 10% viewership among 26-30 year-olds. While it’s likely that some of Prime Video’s popularity stems from its bundling as part of Amazon’s wider subscription delivery service, the platform’s steady growth indicates that it is becoming a viable competitor in the streaming space for older viewers. ⚠️ Understanding these shifting viewing patterns is critical for content creators and brands to stay relevant. Our latest report explores the topic of media consumption across the ages of 3-30, as well as fandom and gaming preferences. Download your free copy here: https://lnkd.in/dNJughVA

In our recent webinar, Gaming's Role in Shaping Tomorrow's IP Landscape, Adam Woodgate set the stage by examining what drives "touchscreen natives" (those born after 2010) to engage with new brands and IPs. ❤️🔥 Watch the video below for a snippet highlighting the impact of word of mouth and how IPs influence both parents and pre-schoolers across generations. 👇 Want to know more? Watch the full on-demand webinar for free on our website: 📽️ https://lnkd.in/dTjcPYKz

We are excited to announce the appointment of Jack Day as our new Global Strategic Account Director! 🏆 With over a decade of expertise in kids' media and entertainment, Jack brings a diverse skill set and strong track record of initiating and expanding global partnerships across licensing, content, toy, and FMCG. Prior to The Insights Family, Jack held senior roles at WildBrain as Head of Partnerships and most recently at KidsKnowBest as Commercial Director. 🤝 On his appointment, Jack said "The Insights Family offers an exceptional suite of real-time insights products that are unrivalled in the market. With the pace of change in consumer behaviour, particularly among young people, access to high-quality, timely insights has never been more critical. I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth." Read more about Jack and how its addition to the team marks a significant addition to our team as we expand our commercial operations in London: 👉 https://lnkd.in/dwdxMgDF

✨ We're thrilled to announce that Adam Woodgate will be hosting the upcoming webinar: "Toys & Games in the Age of Screens: Finding the Balance for Touchscreen Natives" with The Toy Association (US) on 14th November! ✨  📍 Where: Online - registrations are open now https://lnkd.in/d5UvrS7F   📅 When: 14 November, 2-3pm ET This session will explore trends in the U.S. toys and games market, revealing how touchscreen natives (children aged 3–14) are reshaping traditional play.  💡 In the meantime, gain insights into touchscreen natives with our latest free on-demand webinar, where Adam dives into the pivotal role gaming plays in IP discovery for this audience: https://lnkd.in/dTjcPYKz

Riot Games' League of Legends World Championship is in full swing, and we’ve gathered the latest real-time data to reveal key insights on esports viewership, diving into the League of Legends fanbase: Key Highlights: 👾 46% of teens worldwide watch esports. 👑 League of Legends is the most-watched esport, closely followed by FIFA. 📈 The number of esports fans increases with age, reaching its peak among teens, a trend also mirrored in the popularity of League of Legends. 🌟 China has the largest teen viewer base, followed by Saudi Arabia and South Korea. 🏆 League of Legends is the most-watched esport among teens in China, with a viewer base nearly 50% larger than its closest competitor, Honour of Kings. 👨 This audience is predominantly male. ❤️🔥 Teens are more likely to develop a preference for brands they encounter in online video games, with their enthusiasm extending to traditional sports brands – especially Nike. Segmenting and profiling audiences, while discovering synergies between brands and IPs has never been easier - book a demo to discover how: https://lnkd.in/d4phi8KD

On Monday, The Insights Family's Mark Armstrong will be taking part in the CEO Sleepout UK at Emirates Old Trafford Cricket Ground, raising vital funds for those facing poverty and homelessness in Manchester. Mark will join big-hearted business leaders, owners, and executives from across the city for a humbling night under the stars, highlighting a reality no one should have to face. Find out more about this great cause and how you can support Mark here: 👉  https://lnkd.in/dsqasmpz