The Marketing Optimist

We're working on a LinkedIn training course for businesses, which we'll be launching shortly. LinkedIn is underutilised by companies who give all the responsibility to the marketing team. This can make the rest of the team feel they can't do much on LinkedIn as it's not their job. Our training will empower all of your team to show their expertise, make new connections, support your brand and build your business on LinkedIn. This training is not for individuals, it's designed to help people across your business be more confident and effective Linkedin users. If you'd like to know more about what we will be offering please get in touch with Richard Michie on Linkedin or email richard@marketingoptimist.co.uk

Using Generative AI is not a competitive advantage! If anything it could be a huge disadvantage for your marketing. marketingSHOWCASE in Manchester Richard Michie gave a talk about why your business shouldn't jump on the latest marketing tech, but be sure it will work as part of your long-term marketing strategy first https://lnkd.in/e22FXnG7 If you are using Generative AI is it helping you to connect better with your customers and make more sales? We'd love to know what your experience is.

Get to the Point returns on 19th August in The Glass Box at Department on Leeds Dock Tickets are available now and we’re looking for speakers to share their stories as long as they stick to the rules. - 20 Slides - 15 Seconds each slide - NO SALES PITCHES As usual we’ll be supporting Simon on the Streets on the night.

marketingSHOWCASE is a great place to find real issues facing marketers. Common issues which came among marketers who have an inhouse team were recruiting and retaining people and how to fill skills gaps for specialist projects. Our CEO Richard Michie and Social Media Exec Ligita P talked to some really interesting people with some really great ideas as well as marketing issues to overcome. We’re looking forward to the next one on Leeds in the autumn.

We’re getting busier and bigger. Which is why we’re looking for an SEO Manager to join our team. We’ve got a wide range of clients and websites for you to work on from B2B brochure sites to fast moving e-commerce websites. We work hybrid so you can choose to work remote or in our central Leeds office. All the details on the role are below, but feel free to ask any questions in the comments. #hiring #SEO #marketingagency

We have been supporting Vanity Unit specialist Parker Howley & Co for a year now. And in that time we’ve helped them increase their sales massively. The results - 82 – Top 3 positions for traffic-driving keywords - 116 – Top 10 first page positions - Average ranking of 3rd position across all keywords - The website is outranking its closest competitors on over 75% of searches - Meta and Google Adwords campaigns are now reporting very healthy ROAS - Redesigned User Experience on the website - Updated navigation - Re-written product pages - New Blogs regularly added - Faster website hosting, product updates and maintenance That’s just the tip of the iceberg. You can read more about hosting we’ve achieved all this in our case study https://lnkd.in/ecSDqBYW #casestudy #interiors #marketingstrategy

We've got 10 speakers for our next Get to the Point on 18th June Santander Work Café UK in Leeds. Grab your free tickets and come see what all the fuss is about.

The benefits of remote work aren’t lost on us. It’s days that this that we’re thankful the horrors of the daily commute are far behind us. Christopher Fox, Hristina Tsolova, Ligita P and Richard Michie popped outside their respective homes to show all you office dwellers what you are missing on days like these. We work remotely and we’re staying that way. #remoteworking #marketingagency #marketingstrategy

It’s that time again! We’ve been preparing our Henderson's Relish bottles ready gor next week’s marketingSHOWCASE in Birmingham. Each one is labelled and tied by hand, which takes ages to do. But we think it’s worth the effort. If your coming to the event pop over to our stand and find out why these little bottles of black gold are so important. #marketingevents #marketingagency

Covering live events on your social media is a great way to gain a lot of traction. This week we are helping our clients Andiamo! Language Services Ltd and Tango Networks amplify their presence at events in the UK and America. We’ve also attended the LegalTech in Leeds Conference today. As more people gather at events they gain greater traction online, so by attending, tagging the event, speakers or sponsors in your posts and giving an insight into what you have learned can really help build you and your businesses repution as experts. If we can help you amplify your events, regardless of you attending or exhibiting, get in touch. #EventsMarketing #SocialMedia #MarketingStrategy