The Marketing Society

INSIGHT | In this episode of The Whole Marketer, Abigail Dixon FCIM/ICF and her guest, Abi Willstead, Head of Brand and Marketing Excellence at Specsavers, dive deep into the heart of marketing culture, the key to unlocking your team's fulfilment, motivation, and impact. Marketing culture isn't just about the day-to-day tasks. It's the way your team connects with your company's values, behaviours, routines, and beliefs. It’s about empowering your people and shaping their skills, mindset, and work processes to create brilliant outcomes. Abi shares her take on: ✔️ Defining marketing culture ✔️ The 5Cs of Specsavers’ culture ✔️ Creating space for innovation and evolving the marketing function ✔️ Career highs and lows, plus advice for tomorrow's marketers 🎧 Tune in to get insights on building a thriving marketing culture - https://lnkd.in/e4ndt8Tn #MarketingCulture #BrandExcellence #Leadership #MarketingStrategy #Innovation

SINGAPORE | Join us on Thursday 27 March at LinkedIn APAC HQ in Singapore as we unpack the critical trends and the top marketing challenges shaping B2B Marketing in 2025. For Session 2 we will look at The Voice of the B2B Influencer. In this session, Monica Bhatia (Kapur), Head of Enterprise Solutions Group at LinkedIn Marketing Solutions, ESG (Southeast Asia), will explore how B2B influence is evolving: 🔹 Why relationships—not just reach—are key to credibility 🔹 How authentic influence content is driving real business impact 🔹 What B2B marketers must do to stay relevant and human in an increasingly automated world You’ll also get exclusive access to LinkedIn’s 'The Business of Influence' research and walk away with actionable insights to guide your 2025 marketing strategy. EVENT DETAILS 📆 Date: 27 March Time: 4.00–6.30pm SGT Location: LinkedIn APAC HQ, Marina Bay Financial Centre Thanks to LinkedIn for powering this experience. In partnership with INFUSE #B2BMarketing #MarketingLeadership #SingaporeEvents #MarketingTrends2025

INSIGHT | We were delighted to welcome Alex Mahon, CEO of Channel 4, as our speaker at The Marketing Society's Annual Lecture 2025. Alex shared fascinating insights from Channel 4’s research on Gen Z and the challenges of their shift to digital content consumption. Her talk revealed troubling trends: despite being the most connected generation, Gen Z is the loneliest, with content consumed in isolation contributing to increasing polarization and distrust. Alex also shared leadership lessons on maintaining brand trust and the need for fact-based content, as Channel 4 navigates its digital transformation. Read the full think piece to explore the key takeaways from Alex’s talk and the future of marketing to Gen Z. - https://lnkd.in/emzJ_YJj #Leadership #GenZ #DigitalTransformation #MarketingInsights #BrandTrust #ContentCreation #MarketingLeaders

LONDON | We're celebrating the 10th anniversary of the Sprintathon, and we’d love you to be part of it! 💪🏃♂️   In honour of this milestone, we're highlighting Maureen's powerful story. Diagnosed with lymphatic cancer of the liver in 2011, and later with lymphoma in 2016, Maureen participated in the MARIETTA trial, funded by Stand Up To Cancer. The treatments she received were made possible thanks to the collective efforts of people just like YOU. Watch her incredible story here: https://lnkd.in/ef63fsGJ   Every pound raised helps accelerate life-saving cancer research, bringing treatments to those in need faster. With 1 in 2 people in the UK expected to be diagnosed with cancer in their lifetime, this cause couldn’t be more important.   So, how can you get involved? Gather your team of four and train for a 400m relay (4x100m) race against other industry teams. It’s a fantastic way to have fun, get active, and support a life-changing cause. This year promises to be full of high energy, camaraderie, and, of course, the chance to make a real impact.   EVENT DETAILS: 📅 Date: Thursday 22 May 🕛 Time: 12:30 – 5:00 PM 📍 Location: Battersea Park Millennium Stadium 🚇 Nearest Tube: Battersea Park / Battersea Power Station   Let’s come together to support Stand Up To Cancer and help fund research that saves lives. Sign your team up now – https://lnkd.in/eHy-ny48  #Sprintathon2025 #StandUpToCancer #MarketingIndustry #CancerResearch #CharityEvent #MakeADifference #TeamWork

INSIGHT | In this thought-provoking piece, Tomasz Nowobilski explores why digital advertising, despite its promise, remains riddled with inefficiencies. Ad fraud, poor targeting, lack of transparency, and over-reliance on automation, an estimated $100 billion is lost every year due to these issues. If you’re not asking the right questions, you may be part of that stat. Key takeaways: ▪️ Demand transparency and log-level data from your partners ▪️ Focus on meaningful KPIs over vanity metrics ▪️ Don’t let automation replace human oversight ▪️ Challenge exclusive deals and keep testing new partners Read the full article - https://lnkd.in/es6C89kA #DigitalMarketing #MarketingStrategy #AdTech #MediaEfficiency #PerformanceMarketing

💡 To do more and grow faster, you need to do less. In this insightful Q&A with Suzie Walker, our CEO, Sophie Devonshire⚡️, shares a powerful perspective on leadership, focus, and sustainable growth. With a career spanning Procter & Gamble, Coca-Cola, and running her own e-commerce business, Sophie understands the balance between speed and strategy. As the author of Superfast: Lead at Speed, she knows that great leadership paired with thoughtful marketing has the power to drive real impact. 📺 Watch the full Q&A - https://lnkd.in/ezwixw4E #Leadership #Marketing #Superfast Suzie Walker Executive Search

SINGAPORE | In today’s polarized world, how should brands navigate Diversity, Equity, and Inclusion (DEI)? What are the risks, rewards, and responsibilities? In just under 2 weeks, join us, in collaboration with WFA, for an honest, Chatham House Rule discussion exploring:    🔹 Whether brands should take a stand on DEI amid rising global tensions    🔹The role of Asia—where legal and cultural landscapes shape inclusion differently    🔹How businesses can balance risk with impact With only two markets in Asia recognising same-sex marriage, how should brands approach inclusion in the region? And do they have an opportunity—or responsibility—to lead the way? EVENT DETAILS 🗓️ Date: Wednesday, 2 April Time: 4.00 PM – 6.00 PM SGT  Location: Publicis Groupe, Singapore   🔗 Book your spot - https://lnkd.in/dHUyFu4Y #CMOConversation #DEI #MarketingLeadership #TheMarketingSociety

MEMBER WELCOME | A warm welcome to Shauna Mahoney, Group Account Director at LIGHTBLUE! Shauna's approach to problem-solving is clear: "Spend 90% of your time understanding the client's problem so that you only need 10% to come up with the right solution." She finds inspiration in entrepreneurs like Sara Blakely, who not only create solutions to real consumer problems but scale their businesses with integrity, strong culture, and lasting impact. As a marketing leader, she admires Sophie Pender, Founder of the 93% Club, for challenging perceptions of what a business leader looks like and advocating for greater inclusivity. Her smartest business move? Pivoting her experiential agency’s student brand ambassador network into a micro-influencer platform during COVID. Beyond marketing, Shauna is a big skincare enthusiast—in another lifetime, she imagines herself as an esthetician! We’re excited to welcome Shauna to our community of changemakers! Read her full interview - https://lnkd.in/efHrA_Su #MemberWelcome #TheMarketingSociety

UAE | Join us for an exclusive, high-impact event where we unveil The Multiplier Effect—a ground breaking study by WARC in collaboration with Analytic Partners, Bera.ai, Prophet, and System1. Why attend?  🔹 Cutting-Edge Insights – Aditya Kishore, Insight Director at WARC, shares findings on why integrating brand and performance marketing delivers unmatched returns.    🔹Real-World Success – Discover how EssenceMediacom and The Coca-Cola Company’s award-winning aba-stalk and pop campaign drove impact.   🔹 Exclusive Networking – Connect with top industry leaders and gain practical strategies to elevate your marketing game. EVENT DETAILS 📆 Date: Tuesday, 8 April Time: 8:30 AM – 10:45 AM Location: W Hotel, Mina Seyahi, Dubai In partnership with WARC BOOK NOW - https://lnkd.in/eFNDgTmQ #Marketing #Integration #TheMultiplierEffect #WARC #CocaCola

As we continue celebrating 40 years of marketing impact, we look to the present and the future of our industry. From groundbreaking technologies to cultural shifts, marketing has never been more exciting or dynamic. What marketing trend do you think will dominate the next five years? Is it AI-driven personalisation, sustainability, or perhaps the rise of virtual reality in campaigns? Let us know your thoughts... #whymarketingmatters #marketingimpact #marketingexcellence