New EU legislation on green claims in advertising is coming. Are you ready? This week our our Global Sustainability Director Aina Fuller reveals in The Media Leader UK why the new incoming European Union legislation on green claims will affect any UK-based brand that advertises their product in the EU from 2026. With key changes to note such as banning vague environmental terms, this legislation represents a turning point in the regulation of green claims – and will crackdown on greenwashing. Read Aina’s take on what this means and how it will allow marketers to showcase the real responsible work they are doing. If you want practical advice on what you as a marketer can be doing NOW to prepare for the new legislation, check out our recently released Responsible Marketer’s Guide to The EmpCo and Green Claims Directives (linked in the comments). #SustainableMedia #EmpCo #Greenwashing #GreenClaims
Responsible Marketing Agency
Marketing Services
We are a marketing and media consultancy supporting client's Environmental, Social, and Governance programmes.
About us
At The Responsible Marketing Agency, we empower our clients to become responsible marketers. We do this through purpose-driven programmes which inspire and protect customer interests (people/planet), while simultaneously driving responsible business growth (performance/ profits). We are expert independent strategic consultants working across media and marketing transformation, with clients including Diageo, NBCU and the World Federation of Advertisers (WFA). We help to accelerate competitive advantage, shape capabilities, and enable delivery of responsible marketing roadmaps and KPIs. The team also helps clients to source and manage third-party relationships which contribute to marketing programmes that make a difference through industry-defining work. From supply path optimisation in programmatic through to media decarbonisation strategies and DEI programmes, The Responsible Marketing Agency’s Manifesto states that when brands act responsibly in the media and marketing environment, their success deepens.
- Website
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responsiblem.com
External link for Responsible Marketing Agency
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2019
- Specialties
- media, marketing, sustainability, marketing consultancy, media consultancy, partnerships, programme governance, marketing strategy, media strategy, inclusion and diversity, responsible media, responsible marketing, brand safety, brand reputation, and social marketing
Locations
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Primary
Get directions
Waverley House, 9 Noel St, London
London, W1F 8GQ, GB
Employees at Responsible Marketing Agency
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Victoria Brooks
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Hannah Mirza
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Abeed Janmohamed
Growth Advisor, CRO/COO, NED, M&A Advisor, Building High Performance Teams, Elite Cricket Coach
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Sarah Brown
Marketing Transformation Programme Director | Marketing Week Top 100 | Bloom Head of Membership | Diageo | Ex-Rightmove | Mentor | Explorer
Updates
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We've always been inspired by our founder Hannah Mirza, so we're delighted that she is one of the judges for Campaign UK's Inspiring Women Awards this year! There is still time to nominate the Inspiring Women you know who are shaping the future of marketing communications. You can do so at the link in Hannah's post. Let's come together to celebrate the great work of women in our industry💪
🌟 Excited to announce that I will be serving as a judge for the Campaign UK CHAMPIONING AND EMPOWERING WOMEN LEADERS AND INNOVATORS Awards for 2025! 🌟 Campaign UK are on the lookout for trailblazing women who are shaping the future of the marketing communications landscape. If you know a remarkable woman or are one yourself, now is the time to nominate and be recognized among the best. This year, they are also introducing the brand new Allyship Award to honour individuals who champion gender equality and drive us towards a more equitable and inclusive industry. Nominate now and looking forward to reviewing the entries! 💪✨ #InspiringWomenAwardsUK #EmpowerWomen #Leadership #GenderEquality #Allyship https://lnkd.in/ea3rQtiq
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What was your favourite responsible advertising campaign this year? If you haven’t already, check out the shortlist of great work being celebrated at the Festival of Media Cause Awards. Here are some takeaways from Our CEO Hannah Mirza who is a judge at this year’s event. #ResponsibleAdvertising #FestivalofMedia
I had the pleasure of judging the Festival of Media Cause Awards, and I’m excited to share the shortlist with you all below. Here are my key takeaways as a judge: 1) Beyond Creativity: A brilliant creative idea can falter at the media execution stage. It’s crucial to ensure that your media buy is progressive and aligns with the campaign’s values. 2) Crafting Entries: Writing award entries is an art. Many submissions fell short due to poor writing. I found essential information missing in the write-ups, which I discovered through further reading. Investing in well-written entries is vital. 3) Encouraging Participation: There are many great projects out there that didn’t enter. The bar for excellence in this space is still low, and it’s important to have confidence in your work, no matter how small. We need more case studies and examples to inspire the industry. Let’s continue to push the boundaries and showcase the incredible work being done in Responsible Marketing! Good luck to all the finalists. https://lnkd.in/eK64f63X
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How can the advertising industry evolve to become more responsible to meet changing demands of the consumer, as well as the commercial needs of business? In the run up to a fuller discussion by some of the top brands in the world at the Responsible Advertising Summit, get ahead of the curve by checking out 'Building the Business Case for Responsible Advertising & Marketing'. Read for insights on how to: 📈Boost ad performance through ethical media practices 🔑Unlock long-term growth with responsible advertising 🌳Tackle greenwashing and influencer marketing regulations Download your copy in the comments now to start (or continue) your journey to responsible advertising. #RADSummit #SustainableMarketing #InclusiveMarketing #ResponsibleMarketing
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We're #hiring a new Biddable Director (Programmatic) in London Area, United Kingdom. Apply today or share this post with your network.
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Are you a non-European brand that also markets in the EU? And... do you need help preparing for the new legislations regarding Greenwashing and Product claims that come in under two years? If the answer is YES – read on... The experts at RMA have created this quick guide to inform advertisers which actions and steps to consider, to get ahead in the run-up to the EU rules, the first of which, the Empco Directive, comes into effect in September 2026. Link to the guide in the comments. #SustainableMarketing #EmpCo #GreenClaims #Greenwashing
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We would LOVE to hear what training resources from the Responsible Marketing Academy would be useful to you. Let us know in the poll below 👀
At the Responsible Marketing Agency we help clients balance people, planet, and profits for responsible growth. Many have the right teams in place but need more skills and evidence it works! With that need in mind, we have been preparing modules in the Responsible Marketing Academy and would love your feedback on which one to launch first?
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Last week we had an enriching volunteering day with Care4Calais. As a team we came together to sort and pack supplies for refugees living in the UK. It's so important for us as a company to champion great causes such as this and give back where we can.
Yesterday the team at Responsible Marketing Agency took some time out to give back with a day volunteering for Care4Calais. We got stuck in sorting and packing items for many UK based refugees stuck in hotels pending the huge backlog of processing. It was a humbling experience and while we achieved a lot in the warehouse it was such a tiny drop of a much bigger issue that’s only escalating. I highly recommend taking time out as a team to give back, it’s made us richer for the experience.
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📺 Advertising can and SHOULD encourage a sustainable lifestyle. 📺 Advertising doesn’t have to mean overconsumption. In fact, adverts are a chance to influence ✨positive✨ consumer behaviour, through “microsignals”. As simple as showing an electric car in an ad, these nudges set out what we should aspire to. And why not make that sustainable living? In her latest The Media Leader UK piece our CEO Hannah Mirza shares why brands need to make the most of advertising’s power to influence, and how that doesn’t need to mean greenwashing. #Brainprint #SustainableAdvertising #Overconsumption
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🔥 Get your tickets now for the Responsible Advertising Summit! 🔥 Excited to see CMO of No7 Beauty Company, Atilla Cansun, and Director of Clients at The Guardian, James Fleetham join an already impressive roster of speakers at the summit, including those from Diageo, HSBC, Procter & Gamble, Reckitt, and Vodafone. They will take to the stage on the 3rd and 4th December in London. You can use our exclusive discount code RMA15, and early bird discount ends this Friday so be quick! 🎯 Join the pre-summit workshop on December 2nd, where RMA will dive into actionable DEI marketing strategies to drive real change. Link in the comments ⬇️ #responsibleadvertising #mediasummit #inclusivemarketing #DEI #RAD2024
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