The Saltways

The Saltways creates charity films that matter. #storytelling #charity #charityfilm #charityanimation

You may have decided the message and the purpose of your charity film, but how do you decide who is going to tell their story? The truth is you don't have to decide straightaway and the storyteller may change as your project goes on anyways. 🤷 One thing we've learnt through charity filmmaking is to be flexible! Look at all of your charity stories from all angles and you can experiment with different interpretation’s of your message. Ultimately, this will give you a better chance of choosing that perfect story! For more top tips on filmmaking you can read the full blog here: https://lnkd.in/eBR43UK2

This #FilmFriday we're highlighting Mind. 🎬 Mind Charity supports communities in England and Wales disproportionately affected by mental health issues, focusing on racialized communities, young people, and those living in poverty. This animation highlights Mind's commitment to encouraging these groups to get active and find community through sport. Animation is a great way to break down sensitive or complex topics such as mental health. It's also an effective way to bring attention to your charity through creating quite lighthearted and fun characters so traditionally taboo topics aren't so scary! A special thank you to @mindcharity for partnering with us on this project and making an incredible difference to the lives and minds of many! ✨ Break down those barriers with us and get in touch today to see how we could help you create an animation for your next project! Email emma@thesaltways to find out more and check out our other animations on our site: https://lnkd.in/e3t2QFDw

We truly believe in applying the values of empathy and dignity within charity storytelling. We are proud to have taken the pledge with @dignifiedstorytelling to promote ethical and authentic storytelling within the sector. No matter how big or small, at The Saltways we believe it's important for charity films to reflect the authenticity of the people they support. To find out more about this commitment, head to @dignifiedstorytelling and check out our ethical practices on our website: https://lnkd.in/e66esCiZ

As storytellers, we have to admit that we all come with our own bias' whether consiously or subconsciously, these can have an impact on the message of the story you create. So whats the solution? 🔎 1. Acknowledge and reflect on your own biases, identifying where they've come from. 🗣️ 2. Use inclusive language that challenges stereotypes. ❓ 3. Ask yourself whether your content promotes or challenges the existing status quo.

Do you have a complex issue that you need broken down into shorts or promotional content for social media? We can help you with promotional shorts alongside long form videos! Email us today at emma@thesaltways and we will help to break down and simplify your project in the best way for you and your charity :)

Thank you so much to every charity that applied to work with us on a free legacy fundraising film. We had over 100 charities apply and we are now working through our shortlist. It is HUGELY important to us that we share our process, learnings and results with the sector. What about legacy films are you most interested in and what should we be focusing on with our reporting? Thanks

Want to take your content creation skills to the next level and make a real impact with your charity’s message? Sign up to our free Charity Workshop today! These workshops are open to anyone involved with a charity who is interested in creating more effective content. You will learn the fundamentals of film-making, from planning and shooting to editing and sharing your content in a practical and interactive way. What are you waiting for? 👀 Find out more and sign up to our workshops at: https://lnkd.in/eMwpJcnK

Happy Friday! For Film Friday this week we're highlighting the wonderful @freetobekidsofficial. 🎥🎬 The Free to Be Kids Charity supports kids from a range of backgrounds by providing exciting outdoor residential adventures. These activities help to rebuild the foundations of positive mental health and ignite a sense of confidence and resilience. 💪 Follow the link to find out more this amazing charity: freetobekids.org.uk To watch more of our collaborative projects click here: https://lnkd.in/eFejpfVU

Need more engagement for your upcoming projects or charity fundraisers? We're quite flexible in our approach to filmmaking - we can create a main film, alongside a few promotional shorts for social media, that you can reuse for future events! Get in touch to find out how we can help you in your upcoming events and projects: emma@thessaltways.com