The Village Communications

We’re proud and excited to share The Spanish Job, our new campaign for Estrella Galicia UK in partnership with Channel 4! The Spanish Job is a social first campaign that was created to highlight the authenticity of Estrella Galicia, a unique, independent, family-owned beer. Comedian Ignacia Lopez and Michelin-star chef Nieves Barragán Mohacho take over a British pub for one night, transforming it into a Spanish culinary experience. Locals enjoyed perfectly paired Spanish food and drink, with Estrella Galicia at its heart. The campaign launched on Channel 4’s YouTube and is supported across Facebook, Instagram, and Channel 4 Streaming with a bespoke TVC. Check it out here: https://lnkd.in/evfXrRc3 #TheSpanishJob #EstrellaGaliciaUK #Channel4 #TheVillageCommunications

✨This week’s industry flash includes… Old Habits Die Hard: Media Consumption Reverts to Pre-Pandemic Norms. 2024 Social Media Trends: Shopping, Video, and DM Engagement Lead the Way! Brits Reject Dynamic Pricing, Ad Tech on the Rise: Key Trends for 2024. Full stories below 👇🏽 https://lnkd.in/gTyMVsSP

✨This week’s industry news flash includes… 📵 Steven Bartlett’s Huel and Zoe Ads Banned for Hidden Financial Ties. 💸 Mars to Acquire Pringles Maker Kellanova for Record $36 Billion. 📈 Reddit Adds 8.5M Users in Q2, Boosts Revenue by 54%. Full stories below 👇🏽 https://lnkd.in/e2YQUvSq

✨ This week’s industry flash includes… 🍷 Aldi's Wine Prank Fools High Society at Horse Show. 📈 Threads Hits 200 Million Users: Unravelling the Secrets of Its Growth Surge! ☕️ Pret A Manger Brews Change: Free Coffee Subscription Ends, New Perks Unveiled. https://lnkd.in/eSc_wpC7

🚀 We're absolutely delighted to announce the latest initiative we’ve crafted for our client, Silverstone Museum 🚀 In a dynamic partnership with IGN Entertainment, one of the pioneering video game and entertainment influencers AND the world's most engaged games media brand, exhilarating content was captured in Silverstone Museum's newly renovated, state-of-the-art, high-tech simulator racing suite. 🏎️💨 The captured content is set to be showcased across IGN's social media platforms, which collectively boast an audience of over 58 million followers! Additionally, this will feature on IGN's website, reaching an astounding 360 million people globally every month, including 15.7 million in the UK alone. 🌍🎮 This summer campaign promises to be a transformative moment, elevating Silverstone Museum's connection with the esports and gaming community to unprecedented heights. Stay tuned for some electrifying content that spectacularly merges the worlds of racing and gaming! 🎉 #Villageagency #Marketing #Esports #Gaming #SilverstoneMuseum #IGN #Campaign #DigitalMarketing #ContentCreation #Innovation #SimulatorRacing #Engagement #AgencyLife

✨ This week’s industry news scoop includes… 🍪 Google Backtracks on Phasing Out Tracking Cookies. ➕ Meta Expands Reels Overlay Ads to More Brands. 👩💻Channel 4's £1m Diversity Award Pushes Brands Towards Inclusive Design. Full stories available below 👇🏽 https://lnkd.in/evRPi7Dg

✨ This week’s industry news scoop includes… 🙏🏿 YouTube Launches Community Spaces to Boost Fan Engagement and Interaction. 🥤 Diet Coke Brings Back Personalisation with 150 Named Cans. 📈 Superdrug Celebrates Double-Digit Sales Growth Thanks to Exclusive Promotions. Full stories available below 👇🏽 https://lnkd.in/eqZ6-MzT

Collaborating with William Grants provided us with an exceptional launch into the agency world, where we showcased our ability to deliver outstanding results even with modest budgets. The partnership with William Grants was a journey of innovation and creativity, from the creation of The Glenfiddich Gallery to being recognized as the best-performing William Grants agency worldwide by Oystercatchers - an achievement we were incredibly proud of for such a small agency. Our work with them has led to the development of numerous fantastic projects, where we consistently pushed the boundaries and delivered exceptional value at every turn. One of our most cherished collaborations was with Rémy Cointreau, alongside the esteemed ELLE Magazine and British fashion week.The initiative aimed not just to be a sponsor but a genuine partner of the event. Together, we devised a plan to empower an emerging designer by providing a bursary to support their debut show at the fashion week. In return, the talented Simone Rocha designed a new sleeve for Cointreau, blogged weekly on elle.com, and curated the new Cointreau Privée at St Martins Lane. This partnership proved to be a game-changer as for Simone the following year a certain Anna Wintour was in the front row and she has become globally famous and British designer of the year.This collaboration not only flourished creatively but also invigorated Cointreau's market presence, defying market odds with a notable 22% increase in popularity. Cointreau's signature Cointreau Fizz cocktail became the must-have drink at summer fashion weeks, further solidifying its appeal and market impact. The Village Communications, we prioritise forging meaningful and impactful partnerships that resonate with brands and their target audience. This partnership with Rémy Cointreau and Elle exemplifies our unwavering commitment to innovative ideas, creative excellence, and successful brand collaboration. I extend a heartfelt thank you to our clients, partners, and the dedicated team at The Village Communications for their unwavering support in making these extraordinary achievements possible. Here's to more successful partnerships, innovative ventures, and groundbreaking collaborations on the horizon! #VillageCommunications #Partnerships #BrandCollaboration #MarketingSuccess #InnovativeIdeas #FashionWeekPartnership Link to the initiative:

Reflecting on Remarkable Milestones at Village Communications 🌟 Today, as Deidre MacNair and I shared the story of how we founded Village Communications with some truly special students from St. Charles, we were reminded of how extensive and outstanding our journey has been. Despite our small size, we've consistently punched above our weight, and it’s time we celebrated that so a little late but we are going to share a few posts of our highlights over the years .This first post is dedicated to our founding partner, William Grant & Sons @ their brilliant marketers Sarah Harding Andy Corris Ríana Gallagher Oliver Dickson Katie Rawll Sarah Macaulay Fiona L. James Stocker Alvin Saal Victoria Spencer-Allen Nick Williamson, Harriet Bennion Muiris Ó RiadaRita Greenwood to name a few we accomplished some phenomenal projects together .Alongside the amazing Katherine Smith, and our head of digital, Joanna Rothfahl-Davis we owe much of our success to their early belief in us. William Grant & Sons empowered us to build an enviable portfolio of work, much like our exciting campaign for @taylorswift TTPD album and current projects with Estrella Galicia Internacional and Shaken Udder Ltd Udder. We should indeed shout about it more! and so we will. Glenfiddich partnership with Walking With The Wounded From sponsoring their Arctic expedition to supporting their incredible South Pole journey and Mount Everest climb. This partnership resonated with a younger audience and even managed to get Prince Harry to wear a Glenfiddich-branded jacket! The UK marketing director described the partnership as “THE BEST EXPRESSION OF GLENFIDDICH’S ESSENCE THAT WE HAVE SEEN. https://bit.ly/4cu8lFc Absolute Radio collaboration: We gave five lucky listeners an extraordinary adventure to Everest, participating in the world's first whisky tasting at the Everest base camp alongside Walking with the Wounded’s @Simon Dalglish. Mad Men: We launched Glenfiddich’s new brand campaign during the final episode of Mad Men with the social media campaign "Have one last dram with Don". This was so successful that viewers were convinced Glenfiddich, not Coca-Cola , was the sponsor. HENDRICK'S GIN first UK ATL campaign: Culminating in the iconic Gin Bus, transforming passengers' experiences from the bus stop to the journey itself. https://bit.ly/4eUri5A Grants Whisky's First Global Digital Campaign was a campaign that we were incredibly proud of : Joanna Rothfahl-Davis led the charge by creating a global toolkit that ensured consistency across markets. We presented this at the Global Conference in Prague, setting clear global objectives, benchmarks, and success metrics. This initiative spanned 40 local markets with very tight targets, all of which were smashed, resulting in a very happy client. “Village Communication's were instrumental to the global success of the latest Grant’s Stand Together chapter, #IOU. Part1 Muiris Ó Riada, Grant’s Global Marketing Manager. https://bit.ly/3zAeXn7

This week, The Village has the pleasure of hosting a group of delightful students from StCharles 6th Form College, located in the vibrant Borough of Kensington and Chelsea. These eager learners are here to gain invaluable insights into what it's like working for a media independent agency. We've got a jam-packed schedule ahead! Our entire Village team is excited to share their expertise across various disciplines, whether it be Digital, Press, TV, and more. We're committed to ensuring these students make the most of their time with us, gaining as much knowledge and experience as possible. A special shoutout to our esteemed colleagues from Sky, DCM, Stylist Magazine, Silverpush,Kinetic and Dog Cat & Mouse who are generously contributing their time to showcase the dynamic and rewarding nature of careers in media. It's an honour to highlight the diversity and excitement that comes with working in this industry. These students are not only willing learners but also incredibly keen and motivated, making this experience even more rewarding for everyone involved. We're in a privileged position to give back in a small way and inspire the next generation of aspiring media specialists. Here's to a fantastic week ahead! 🚀✨ #FutureProof #MediaMentorship #NextGenMedia #CommunityEngagement