The Village Communications’ Post

🌟 How the 2024 Victoria’s Secret Fashion Show Reinvented Its Brand (and What We Can Learn About Branding) 🌟 After a six-year break, the Victoria's Secret Fashion Show made a bold comeback, and the message was clear: they’re listening and evolving. The brand has faced significant criticism in the past, but this return showed us something important about branding—adapting is key to survival. 🔑 Key Takeaways: 1️⃣ Embracing Change: Featuring performers like Cher and showcasing a diverse range of models, Victoria’s Secret is breaking away from old beauty standards. This shift is crucial for brands today. 2️⃣ Balancing Tradition and Innovation: They maintained signature elements like glamour and wings but paired it with inclusivity. It’s a lesson for brands: keep what works, but don’t shy away from evolving. 3️⃣ Listening to Consumers: The brand acknowledged past feedback and adapted, showing that responding to consumer needs is essential for long-term success. This is a reminder for all of us—whether you’re building a new brand or rebranding an old one—evolution is non-negotiable. ✨ What lessons are you taking from Victoria's Secret’s return? Did you watch the show? What did you think? #Branding #MarketingStrategy #VictoriaSecret #ConsumerFeedback #BrandEvolution #InclusiveBranding #BrandIdentity #VictoriaSecretFashionShow2024 PK Creative Australia ~ Elevating Brands, Inspiring Audiences 🧠🦋🌞💜

Oscars? More like Brand Bonanza! Forget fashion, this red carpet's all about million-dollar deals. If you're a small business owner, here's the scoop: ditch the notion that big budget marketing is the only game in town. Double down on authenticity and community. People crave real connections. Build a brand that reflects your values and resonates with your audience. They'll be your biggest fans (and brand ambassadors) without needing a hefty paycheck. BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best, https://lnkd.in/ePamcA7H #oscars #fashion #luxurybrands #smallbusinessowners

Business in the luxury fashion... isn't for the faint-hearted! Creative directors may come and go if companies' aligned goals aren't met. Criticism isn't an insult; it's a valuable asset when embraced. Complaining only weakens your position. The fashion business is ruthless, and only strategic players thrive. Mostly the downfalls happen due to these top 5 factors : ✔️Creative Vision Misalignment ✔️Declining Sales Performance ✔️Lack of Innovation ✔️Cultural Fit ✔️Evolving Brand Direction Long-term success is reserved for the few. #luxuryfashion #luxury #creativedirectors

Guess (styled as GUESS or Guess?) was founded by four brothers in 1981 – Georges, Maurice, Paul, and Armand Marciano. After having differences about strategy, Georges sold his stake in the company to his brothers in 1993. The company went public 3 years later. The brand is known for the Marciano brothers, its iconic black-and-white advertisements, its fashion models, but also its controversies. Sometimes brands can overcome allegations and controversies and sometimes the reputation struggles to recover. Sometimes, it takes strong adherence to a strong brand strategy and a PR campaign to overcome the missteps and hurdles. It's what can help make a brand strong again. If you want to talk naming or branding give us a call or shoot us a message. #naming #strategy #brands #brandguidelines #design #branding #guess #fashionindustry #fashion

When Ralph Lauren speaks of designing dreams, he is highlighting the intangible allure of luxury fashion—the promise of elegance, sophistication, and a unique identity. It’s about creating an emotional connection, where every product becomes a symbol of the dreams and aspirations of those who choose to invest in them. So when you are creating your marketing strategy you must think: what do I want my audience to feel?

This week, the Victoria's Secret Fashion Show made its comeback for the first time since 2018—an event that has long symbolized fashion, glamour, and beauty. Being in NYC during the buzz surrounding this historic event, I couldn’t help but reflect on how much the world has shifted since the last show. Victoria's Secret has faced challenges in defining who their brand is and who they speak to, all while navigating evolving cultural norms around diversity, body positivity, and inclusion. As someone passionate about marketing, it’s fascinating to see how brands like VS recalibrate their messaging and identity to stay relevant in a changing world. In 2024, it’s no longer just about aspirational beauty—it’s about representation, empowerment, and connection. How brands embrace this evolution will shape their relevance moving forward. I know there has been a lot of debate surrounding the delivery of the event but I’m curious to see if there is a way for Victoria Secret to build relationships with new audiences while retaining the essence of what once made their brand so iconic. Would love to hear—what do you think of the brand’s return? 💭 #Marketing #VictoriaSecret #BrandEvolution #Diversity #NYC https://lnkd.in/g-mnF6vT

Loewe’s CMO, Charlie Smith said, ‘We’re not afraid to do things that are left field,’ regarding their incredibly effective TikTok strategy when speaking to Vogue earlier in the year. And now their FW24 campaign with Daniel Craig and Greta Lee, photographed by David Sims, presents us with ‘a study on how characters and their clothes are intimately related.’ And in doing so has leaned into Instagram’s meme culture, offering up a lesson in brand authenticity and once again going beyond the realms of traditional luxury marketing. 🔗 Read the article in full, free, by following the link in the comments. — #creativity #luxury #fashion #marketing

The art of building powerful emotional bonds with your consumer starts from the inside out. #PRM Team

After the latest edition of #PittiImmagine, it appears to be evolving into a #fashionWeek without modernizing its outdated exhibition methods. Despite being larger than #MilanFashionWeek, Pitti's #mediaImpact is lower due to its focus on #buyers and #press rather than the general public. This trade fair format supports mid-market brands but lacks the modern showcase needed for cultural and historical depth, and direct public engagement. Read the full analysis here: https://lnkd.in/dsiGweEa #PittiUomo #mfw #fashionIndustry #fashionMarket

Miu Miu just sent one of their top customers - 70 year old Dr. Qin Huilan -down the runway and THIS is how you truly turn your followers into family. Having someone in your team that can actively keep their eye out for Creators, big or small, that are already genuine fans of the brand to engage with versus choosing a huge 'influencer' based on their following alone - can mean the crucial difference between a Creator collaboration that will either convert to sales or a very expensive learning curve. It's also an important lesson in keeping an eye out for your hidden, unexpected community members and remaining open to growing with your customer base even if they don't, at first glance, appear to be your typical target market. Communities are living, breathing groups of people and they are always shifting, expanding and transforming - your target audience doesn't usually end up being 100% who you initially set out to market to. If you feel like outsourcing eyes to look out for your true brand fans - we'll be waiting for your DM. https://lnkd.in/gcEHhcMu