The Craftory

I've long admired the pioneering work done by 'cause capital' VC firm The Craftory - so it was a delight to catch up with co-founder Elio Leoni Sceti and hear more about how they are investing in the next generation of sustainable and inclusive disruptor brands. #goodisthenewcool #conspiracyoflove #makenosmallplans https://lnkd.in/eRNaXZFw

Apple's Accessibility Ad, Ariana Grande Turns out the Vote, The Craftory’s Cause Capitalism, and More! Dear friends, This week, we explore how The Craftory, a trailblazer in purpose-driven investing, is transforming the market by combining social impact with financial success. Discover how Co-founder and Chief Crafter Elio Leoni Sceti is driving innovation through brands like HIPPEAS Snacks, Dropps®, and Seed Health. Learn about The Craftory’s cutting-edge approach to ‘Cause Capitalism,’ their recent victories, and what exciting developments lie ahead. Enjoy the read! #GoodIsTheNewCool #ConspiracyOfLove

🌍 Is it Still Possible to Build a Global Consumer Brand in 2024? 🚀 Building a consumer brand in today's market is a daunting task. Most investors' money has shifted focus, customer acquisition costs are skyrocketing, and scaling has become a huge challenge. Brands must also navigate a crowded landscape, differentiate themselves, keep up with changing consumer preferences, and build loyalty in an era of price sensitivity. Supply chain issues and rising costs add to the complexity of launching and maintaining profitability. So, how can founders overcome these obstacles and build successful global consumer brands today? 🌟 That's why we have Elio Leoni Sceti, as our next Masterclass speaker. As co-founder and Chairman of The Craftory, the World's first mission-driven CPG investment house (backers of NotCo, Seed Health, and allplants | B Corp™), Elio is a master at building global brands. He's held top roles at Iglo Birdseye, EMI Music, Procter & Gamble, Reckitt Benckiser, and serves on boards of Kraft Heinz, and previously AB InBev. ⏰ Thursday 13th June @ 17:00 CET ➡️ Current and future Founders: Apply now (here https://lu.ma/g65pchi7) to learn from Elio's vast experience and ask him your burning questions! This Masterclass is brought to you by Italians in VC, in collaboration with Made IT Podcast and powered by Boston Consulting Group (BCG) & BizPlace, as part of the 2nd edition of "The Masterclass" – a series of 6 online live sessions featuring some of the most successful founders, operators, and investors. Edoardo Gentili Giovanni Calabrese Francesco Moiraghi Dr. Micol Chiesa Churchill Agostino Trapani Luigi Di Piazza Inès Makula Camilla Scassellati Sforzolini Niccolò Martellini

Craftory Blog Bonanza Pt.2: Co-Founder Elio Leoni Sceti knows the secret to a successful consumer exit and he's ready to share it. This is how you do well and do good, regardless of the challenging global economy. Responsible consumer investing? It's the new normal. The Craftory secret to a successful exit https://lnkd.in/e4QSHd6g #thecraftory #consumerinvestors #elioleonisceti #cpg #fmcg #sustainablebrands #challengerbrands #responsiblebrands