The Department is the original immersive studio. We craft multi-sensory brand worlds and scalable content narratives where we engage audiences to become part of the action. Our 360 degree storytelling is designed with purpose, crafted around each brand's communication objectives with our client at the heart and forefront of the journey. These transformative journeys bring consumers inside the world of our clients like never before; we elevate ordinary events into life changing adventures. Our purposeful capture strategies immerse audiences online beyond the live experience. Creative Director Hamish Jenkinson, Chief Experience Officer Jonny Grant, and Executive Producer Jessica Rees Middleton head the team.
External link for The Department
57 Dalston Lane
London, England, GB
Air, Land, and Sea. Each environment triumphed by Breitling's pioneering endeavors. The Then & Now Pop-Up Museum brings 140 years of heritage to life. From interactive flight simulators to AI storytelling, step into immersive spaces where BREITLING’s legacy conquers every element. #BreitlingThenAndNow #SwissWatchmaking #breitlingmuseum
In 1962, Scott Carpenter, a Mercury 7 astronaut, commissioned Breitling to create a space-proof Navitimer. The resulting "Cosmonaute" became the first Swiss wristwatch in space... After circling the Earth, it was damaged during Carpenter's ocean landing. The watch's unique appearance, with the hands stopped and the dial distorted, reflects its historic journey. Bringing Scott Carpenter's story to life (replica suit and all!) was a privilege. There are more stories to be told and more artefacts to be uncovered at the BREITLING Then & Now Pop-Up Museum in Zurich. #Breitling #Museum #ImmersiveEvents
Live experiences have never been more crucial. Why? Because they forge genuine connections and unforgettable impressions. But it’s time to go beyond traditional experiential marketing—embrace truly immersive experiences that fully engage your audience, making them active participants, not just observers. These are the moments that leave a lasting impact, keeping your brand top of mind long after the event is over. Create an experience that doesn’t just impress—it immerses. #BrandEngagement #ExperientialMarketing #Future
Behind every successful memorable experience is a VERY exhausted team! Here’s a glimpse into the hard work and creative precision that went into perfecting every detail of the BREITLING Then & Now Pop-Up Museum. Our team pulled out all the stops in bringing this vision to life, telling the story of Breitling's unique exploration and adventures through time. Have you booked your visit yet? #BreitlingMuseum #ImmersiveExperience #Team #BTS
IMMERSIVE FUTURES: THAT'S A WRAP 🎬 Last night's 'Elevating Brand Partnerships' event was a huge success, and left guests with some brilliant key takeaways from our speakers. Renee Juzdan, Iain Morrison, and Jack Bell delivered a wealth of incredible insight, delivering key solutions to reach new audiences and engage authentically within partnerships. A huge thanks to all who attended, and as always, look out for information on our next Immersive Futures event. 👀
BREITLING has cut the ribbon on the Then & Now Pop-Up Museum, right in the heart of Zurich—and we’re proud to have been a part of this incredible journey. Have you booked your visit yet, or are you still watching the clock? 👀 #breitling #breitlingmuseum #vintagewatches #history #aviation #immersiveevents #immersiveexperiences
🚨 Only 1 week to go until our upcoming Immersive Futures event: 'ELEVATING BRAND PARTNERSHIPS - Cross-Industry Experiences for Audience Expansion' Join Renee Juzdan - Burberry, Iain Morrison - Bacardi, and host Hamish A Jenkinson to uncover the secrets of creating immersive experiences that bring brand partnerships to life. There's still time to register your interest in our event on the link in the comments! #ImmersiveExperiences #ImmersiveFutures #Events
That's a wrap on London Design Festival. 🎬 Here are a few snippets of our favourite moments. What were your highlights? #LondonDesignFestival #Creativity #Immersive
Immersive experiences do something most digital ads can't... They create an authentic, emotional connection between your brand and your audience. It’s not just about engagement, it’s about building memorable, real-world interactions that foster trust and loyalty by putting your audience at the centre. When people feel part of your brand, they’re more likely to remember it—and act on it. #ImmersiveExperiences #Marketing #Creativity
Step into a world of purpose and style at the Breitling Then & Now Pop-Up Museum in Zurich. It was a privilege working with BREITLING to dive into the legacy of Swiss watchmaking, tell the stories behind rare timepieces, and showcase innovation up close. From intricate displays to exclusive interactive features, the Then & Now Pop-Up Museum effortlessly blends heritage and timelessness - a credit to Breitling's future-thinking. Tickets are still available on the Breitling website—don’t miss your chance to be part of this unforgettable journey! #BreitlingMuseum #ThenandNow #ImmersiveExperience