Lunar Agency

These latest updates have caught our eye 👀 With Meta’s Movie-Gen tool bringing in new AI creative features for ads, to LinkedIn removing its Top Voice badges, there's plenty to watch out for. #LunarAgency

Thai food + darts = a social done right 🔥 No big agenda, just a chance to get together, have some fun, and enjoy each other’s company. Thanks again to Chaophraya and The Rectory for the great day out with our team. #LunarAgency

The best kind of Fridays! 🍸 We had a lovely time at our team social a couple of weeks ago, starting with a delicious lunch at Chaophraya and followed it up with a few rounds of darts at The Rectory. Shoutout to our Digital Director for taking the time to celebrate Zoe and Abby for their amazing work on a recent pitch. ❤️ The perfect way to wrap up the week with our amazing team. ⭐ #LunarAgency #Social

An internship can lead to big things - just ask George 👇 We sat down with George Tighe, one of our talented middleweight designers. Starting with graphic design at uni, George joined us as an intern, learned the ropes from the team, and worked his way up to tackling projects from start to finish. #LunarAgency #Design

Recent marketing moments we've loved 😍 The past few weeks have been packed with creativity from brands and organisations alike, tackling important issues and tapping into viral trends, so they've been hard to ignore... here's some of favourites: #1 Shelter x IKEA - Exposing Child Homelessness In collaboration with Shelter, IKEA unveiled a disturbing doll’s house illustrating the harsh reality of child homelessness in the UK. A thought-provoking campaign designed to raise awareness for thousands of children living in unsafe conditions. #2 Fenty Beauty at Selfridges - ‘Mane Street’ Rihanna’s Fenty Hair took over Selfridges with an interactive ‘Mane Street’ installation, allowing visitors to explore the brand's bold, playful spirit firsthand. A perfect blend of retail and experiential marketing. #3 IKEA - Sleepfluencers IKEA turned its windows into live bedrooms, where influencers (or "Sleepfluencers") slept in-store, showcasing their iconic furniture while grabbing attention both online and offline. A cozy and immersive activation blending real-world and social media marketing. #4 Killed Women (KW) - Black and Blue Plaques Killed Women attached black and blue plaques to properties where women were tragically murdered in domestic violence incidents. The campaign calls for changes to outdated UK homicide sentencing laws. #5 La Vieille Ferme - The Chicken Wine The beloved French wine brand embraced its viral nickname ‘The Chicken Wine’ with a limited edition rebrand. As a nod to its fanbase, bottles of ‘The Chicken Wine’ are now available at Sainsbury’s, bringing the playful moniker to life. Which one caught your eye? 🏆 #LunarAgency #MarketingCampaigns #CreativeStrategy

Can AI be used for copywriting? 🤖 We sat down with our copywriter, Emily Warner, to get her opinion on how useful AI can be in the copywriting process, from ideation and conception to development further down the line. #LunarAgency #AI #Copywriting

Can AI be used for copywriting? 🤖 We sat down with our copywriter, Emily Warner, to get her opinion on how useful AI can be in the copywriting process, from ideation and conception to development further down the line. #LunarAgency #AI #Copywriting

This could shift how you think about marketing to Gen X. 🎯 Recently, our partners at Beatfreeks uncovered some key insights into Gen X’s digital behaviour, from research by Deloitte and Media Culture, and while often seen as “hard-to-reach,” Gen X makes up a large portion of global internet users and shouldn't be overlooked. ⬇️ Here’s what we’ve learned: Over 75% of Gen X households subscribe to at least one streaming service, preferring quality content on platforms like Netflix and Hulu, and a significant portion actively pays for streaming services, showing their consistent engagement with digital media. Nearly 2 hours a day are spent on platforms like Facebook, with 49% of Gen X using it to stay informed and maintain meaningful connections - similar to their millennial counterparts. Gen X seeks out purposeful engagement, driven by staying up to date with news and relevant conversations. This means purposeful, targeted content is essential. To reach Gen X, you need to meet them where they’re already spending their time - on streaming platforms and in social spaces where they seek value. 💡 Stay tuned for more insights from Beatfreeks or contact us at beatfreeks@lunar.agency to explore how we can help your brand connect with this influential audience. #LunarAgency #GenerationX #Insights

What does it take to become a successful campaign manager? 🤔 From her early days as an apprentice to her current role as campaign manager, hear how Abby’s passion for digital marketing has led her to become an essential part of our team at Lunar Agency. #LunarAgency

5 eye-catching marketing activations from September 👀 From hanging cars on chimneys to sausage roll earrings, we’ve had our eye on these brands pushing creative boundaries with bold, experimental campaigns that grab attention. 1. Nissan Motor Corporation - "Elevate the Urban Drive" Nissan celebrated the new Qashqai by placing a fiberglass replica of the car atop the Truman Brewery’s 49-meter high chimney in London. A literal elevation for their latest campaign. 2. The Dad Shift - Paternity Leave Campaign Campaigners advocating for the importance of male paternity leave placed baby slings on statues of famous men in London. 3. Greggs - Jewellery Collection Greggs added a fashionable twist with a limited-edition jewellery line, including sausage roll earrings, just in time for London Fashion Week. 4. CALM (Campaign Against Living Miserably) - 6,929 balloons in Westfield CALM filled Westfield with 6,929 balloons, representing the missed birthdays of young people lost to suicide, a moving tribute to raise awareness of the alarming youth suicide rates. 5. SMARTY Mobile - Flexible Bus Stop Smarty Mobile highlighted its flexible sim plans with a playful, flexible bus stop installation in Waterloo, turning an everyday street into a brand statement. Which is your favourite? 🏆 #LunarAgency #MarketingCampaigns