The Writer

Every word’s an opportunity Yours can connect and convince. Impress. Affect. Influence. They can save you money. Make you money. Save time. Make good times. Your words can push your brand forward. And make it worth backing. We’ve buddied up with big names who have seen big returns. Words for manifestos, websites, social posts, letters and reports.   Names for brands, businesses, projects, products and services.   Workshops for writers, reviewers, editors, auditors and storytellers.   Ideas for tone, messaging, narratives, brand values. And more.     Need to change perceptions? Your company culture? Your bottom line? The bottom line is, you can. All with words.  #BrandLanguage #Naming #Writing #Training #Consultancy

“𝙒𝙤𝙧𝙙𝙨 𝙝𝙖𝙫𝙚 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙩𝙤 𝙘𝙝𝙖𝙣𝙜𝙚 𝙗𝙧𝙖𝙣𝙙𝙨, 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙗𝙤𝙩𝙩𝙤𝙢 𝙡𝙞𝙣𝙚. 𝙄 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙥𝙧𝙤𝙫𝙚 𝙩𝙝𝙖𝙩 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙚 𝙬𝙤𝙧𝙠 𝙬𝙚 𝙙𝙤.” Agency Hackers stopped by to chat to Charli Nordone about her rise from copywriter to CEO. Her love of words. Her leadership style. And the little knock on her door at the end of the working day.  Get inside the mind of our CEO here > https://lnkd.in/ew_BDyXe #BrandLanguage #CareerJourney #PersonalDevelopment #WomenInLeadership 

Bullet points are so named for a reason: they’re fast, direct, decisive. They’re not named, for example, balloon points – drifting slowly and unpredictably without aim or focus.     Bullet best practice is simple but mission critical: • Clip each point so it’s no longer than a line and a half   • Aim to include no more than 6-7 bullets in a list   • Look for consistency (e.g. can you start each point with a verb, like we’ve done?)    A dot in front of a slab of text does not a bullet make.  #BrandLanguage #WritingTips  

AI isn’t taking jobs. But it sure is taking tasks – including the task of summarising articles.  Busy businesspeople can now paste a report into an AI tool and ask the Large Language Model to shave the fluff.  It’s become such a widespread habit that we had to ask: Is AI actually good at giving an overview? Or could a human being still whoop its metallic behind? #AI #Article #MachineLearning  

You need to break up with brainstorming Wait. Hear us out. We know you have intense feelings about brainstorming. It’s a time we come together – and we’re not saying get rid of that element. But it’s time to pursue better options. Our clients have felt charged with inspiration, since we traded up from fusty brainstorming to a set of structured, creative exercises. Get a behind-the-scenes look at how we run Whiteboard sessions. Plus, the low-down on the alternatives to brainstorming 👇 https://lnkd.in/eshjkBq4   #BrandLanguage #Strategy

Shift your language, shift your company culture.  Sounds simple. And this simplified list of client highlights sums up just how powerful simple language can be:  💼 20% fewer people dropped out of the hiring process  💳 50% more people signed up for the discount card  ☎️ 20% fewer calls were made asking for more clarification on company benefits (saving 850 hours)    For the HR team at RBS, we turned complex comms into clear more empathetic language. And put human engagement back into HR. Read more about it here: https://lnkd.in/eYaKdBr8  #BrandLanguage #ToneOfVoice #CaseStudy

“ASSIST ME!! IS ANYONE RECEIVING THIS PROCLAMATION?” When I fell down a hidden well the other day*, it struck me that this wasn’t my go-to cry. In fact, what came naturally: ‘𝘏𝘦𝘭𝘱, 𝘤𝘢𝘯 𝘢𝘯𝘺𝘰𝘯𝘦 𝘩𝘦𝘢𝘳 𝘮𝘦?’ proved a first-time success. Understood immediately. Actioned without hesitation. Simple. Natural. Human.  If only we all wrote a bit more like we speak at work. I could ‘Use’, not ‘Utilise’. ‘Require’ would become ‘Need’. ‘Execute’, a simple ‘Do’. Our readers could act fast. We’d all get what we want. *𝘕𝘰 𝘩𝘪𝘥𝘥𝘦𝘯 𝘸𝘦𝘭𝘭𝘴 𝘸𝘦𝘳𝘦 𝘧𝘢𝘭𝘭𝘦𝘯 𝘥𝘰𝘸𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵. #WritingTips #BrandLanguage  

When you hear the phrase “mindfulness champions”, you’re probably not picturing a banker. But that’s exactly what’s happening at HSBC.  Head of Mindfulness, Sean Tolram, is leading an initiative that’s transforming the way HSBC employees speak to each other. And the benefits to workplace morale are showing up in their bottom line. Our Senior Account Manager, Chloe Davies was lucky enough to chat to Sean and discover how creating mindfulness champions at work went from a side project to a permanent team, thanks to the proof in their numbers. Want to learn how you can create meaningful change with words in your workplace? Watch the full interview here: https://lnkd.in/eSYVWQ48  #WorldMentalHealthDay #MindfulLanguage #MindfulnessChampions  

“ASSIST ME!! IS ANYONE RECEIVING THIS PROCLAMATION?” When I fell down a hidden well the other day*, it struck me that this wasn’t my go-to cry. In fact, what came naturally: ‘𝘏𝘦𝘭𝘱, 𝘤𝘢𝘯 𝘢𝘯𝘺𝘰𝘯𝘦 𝘩𝘦𝘢𝘳 𝘮𝘦?’ proved a first-time success. Understood immediately. Actioned without hesitation. Simple. Natural. Human.  If only we all wrote a bit more like we speak at work. I could ‘Use’, not ‘Utilise’. ‘Require’ would become ‘Need’. ‘Execute’, a simple ‘Do’. Our readers could act fast. We’d all get what we want. *𝘕𝘰 𝘩𝘪𝘥𝘥𝘦𝘯 𝘸𝘦𝘭𝘭𝘴 𝘸𝘦𝘳𝘦 𝘧𝘢𝘭𝘭𝘦𝘯 𝘥𝘰𝘸𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵. #WritingTips #BrandLanguage  

Think ‘training at work’ and you probably think: 🔇 putting yourself on mute for an hour  📲 idly dashing off a few emails  👋 tuning back in to say ‘Thanks so much! Bye!’    Think again.  Packed with snappy science, tricks and penny-drop moments, our workshops make sure you’re ready to take on your next piece of writing as soon as you hit ‘end call’. So put those emails on hold. Hover over that mute button. We promise you’ll have more to say than ‘bye’. Browse our workshops here 👉 https://lnkd.in/eC6fp8tw #BrandLanguageTraining #ToneOfVoiceTraining #WritingAcademy