True.

🌟 Celebrating five years of By Rotation — and the opening of their brand new five-story Mayfair townhouse! 🛍️   Now the world's largest high-fashion rental store, By Rotation has just opened its doors in Mayfair, offering a sustainable and accessible way to experience luxury fashion. Fashion rental fans can now browse the collection available to rent, consisting of clothing, handbags, and accessories. By choosing to rent rather than buy, you're not only reducing your environmental impact but also supporting a more sustainable fashion industry.   Eshita Kabra launched By Rotation back in 2019 as the world's first social fashion rental app to make high end fashion not only more accessible, but more sustainable. Through its innovative clothing platform, By Rotation reduces fashion waste and widens access to luxury style. By keeping quality pieces in circulation longer, they're helping tackle the £140 million worth of textiles discarded in UK landfills each year.   👉 To check out the pop-up head to 31 Brook Street, Mayfair and read more here: https://lnkd.in/e64GQAGe  #TruePortfolio #VC #ByRotation #SustainableFashion #CircularFashion #TrueCommunity

✨ Ending this week with some exciting news from our portfolio ✨ 🛍️ You can now find Hush on the first floor of Elys Of Wimbledon. To launch this partnership, founder Mandy Watkins sat down with personal stylist Claire McNestry to share Hush's story and discuss her favourite pieces from the new collection.   Head to Elys now to shop the collection for yourself! https://lnkd.in/gvt67P7c   💡🎨 maude makes history as its products now feature in the Musée du Louvre. As part of Private Lives: From the Bedroom to Social Media exhibit at the Musée des Arts Décoratifs, you can explore the relationship between privacy, technology, and intimacy in the ways we connect with one another. From October the 15th to March the 30th, you can buy Maude products at the exhibit sponsored with L'Oréal - alongside some culture!   Read more here: https://lnkd.in/gwqtkc_V   📣 The Cotswold Company have introduced Berkeley Black Oak: A Bold New Addition to the Berkeley Collection. This striking collection reimagines the popular Berkeley Nordic Oak range with a sophisticated black stained finish, perfect for the approaching cooler seasons. To discover the collection, see more here: https://lnkd.in/g7UhA3C8 #Hush #Maude #TheCotswoldCompany #PE #VC #TrueCommunity #Technology #Fashion #Wellness #Homeware

We are delighted to launch our latest insight report: 💡 New Product Development — The Future of Consumer Insights.💡     Our latest insight report, authored by Innovation Analyst, Noa M., explores the upcoming "Connected Era" that demands a more integrated approach to consumer insights, using advanced technologies to strengthen the consumer-brand relationship in NPD.   Key highlights include:   📊Consumer insights are an organisation-wide asset 🤖Conversational AI and digital twins are revolutionising research methodologies 🧠 AI solutions process vast quantities of data at scale 🤳The future lies in creating a proprietary understanding of consumers 🏆Success depends on embedding consumer insights into business models    👉 Click here to reach out have a read: https://lnkd.in/eECer_bZ #Innovation #InsightReport #NewProductDevelopment #ConsumerInsights #AI #ConnectedEra #TrueInnovation

📚 Last night marked a significant step towards our goal of creating a fair education system for schoolchildren in the UK. The critical issue of educational inequality means children who face multiple disadvantages are consistently struggling to reach their full potential. 👏 With the aim of equipping all young people with the necessary skills and knowledge to succeed, we and The Centre for Social Justice (CSJ) launched our new project:   'Maximising Potential: How can we build an education system that gives each student the best chance?'   Our CEO and Co-Founder, Paul Cocker, welcomed a group of guests all united in their alliance with us to build partnerships and drive meaningful change. Andy Cook, Chief Executive of CSJ, shared the key issues that inspired the launch of this project and introduced Emma Bonnin and Lawrence Dallaglio OBE as speakers.   A stark reality of the difficulties faced by schoolchildren as young as six in London, headteacher Emma Bonnin from Pakeman Primary School shared some of the challenges awaiting these children outside of school gates. From the threat of gang violence to the lack of support for children whose parents suffer from mental illness, it was clear that the issues we thought we faced growing up were far from what many children experience today.   Lawrence Dallaglio OBE, founder of Dallaglio RugbyWorks, concluded the event by sharing his backstory and the reasons behind starting Rugby Works. With a mission to help young people who have been excluded or left behind by the school system, Lawrence utilised the positive impact of team sport to empower social inclusion and provide children with an equal chance at education.   👉 See them being interviewed at True House here: https://lnkd.in/d6CQuzJb   👏 With thanks to the charities spotlighted at the event who are making a significant difference in the lives of disadvantaged young people in the following ways:   One-Eighty: confronting truancy and youth offending. Power2: helping children at risk of school exclusion. Lads Need Dads CIC: Supporting children without a father figure in their lives and addressing the problems this can cause. Children Heard and Seen: helping children and families affected by parental imprisonment with one-on-one support. Artis: helping disadvantaged children through creative learning. Dallaglio RugbyWorks: supporting young children experiencing school exclusion.   A huge thank you to everyone who attended.   #TheCentreforSocialJustice #CSJ #TrueCommunity #SocialJustice #EducationForAll #EducationalEquality #Education

🚀 Investment news – we’re thrilled to be part of Moselle’s #seed round!   Incredibly excited to partner with Lakhveer Singh Jajj and his team as they empower #consumer brands with #AI-powered inventory management. ✨ Our Investment Director, Mike Martin, said:   'This is a huge opportunity. We see every day the challenges fast-growing consumer brands face in managing their inventory, and getting it wrong can lead to significant cash flow issues and poor customer experience. That's why we're excited to partner with Moselle on their mission to help all brands leverage the power of AI to solve this problem.'   👉 You can read more from their press release here: https://lnkd.in/etXQwkjS Mike Martin Joe Seager-Dupuy Kasia Cheng Joseph Aziz Camille Templé   #Moselle #VC #RetailTech #TrueCommunity #AI #Tech

📣 Applications are closing on Tuesday the 15th of October! Kasia Cheng and Camille Templé from our VC investment team are excited to be participating in this year's Europe-wide Female Founder Office Hours on the 7th of November 2024, hosted by Playfair Capital in collaboration with Microsoft for Startups and Carta, alongside 200 VCs from leading funds. If you are a female founder and would like the opportunity to meet investors for pitching or mentoring, register here: 👇 https://lnkd.in/e9GH5gi2 #OfficeHours #FemaleFounders #FFOH #Diversity #Inclusion #Founders #VC #Technology #True

🌟 🚲 Today we are celebrating 10 years of Zwift! 🚲 🌟   We first invested in Zwift in 2018 and then again in 2020 following a surge in demand for at-home fitness during the pandemic and with a vision to gamify fitness. Cycling is a sport close to our hearts here at True., and it's hard to believe it's been a decade since it was founded in 2014. Since then, Zwift has become a global indoor cycling phenomenon. With Watopia launching a year later in 2015 and Zwift Academy in 2016, Zwift now has over 6 million accounts and riders in 190 countries and has become the go-to platform for cyclists of all levels. Whether you're training for a real-world event or simply looking for a fun way to stay active, Zwift has something for everyone in the #ZwiftCommunity. To celebrate, Zwift is offering a free set of Zwift Play controllers with any smart trainer purchased until October 7th plus a variety of cycle-centric celebrations throughout October and November. To take part, see Eric Min's, CEO of Zwift, post here: https://lnkd.in/ezsMBb7m #TruePortfolio #TrueCommunity #PE #Zwift #Fitness #Gaming #Cycling #Watopia

📣 AI is everywhere, but how is it making a difference?   Liam Buswell, Director of Innovation, sat down with Goodman for an episode of Thought Starters to discuss how AI is not a threat to talent, but a complement.   Watch below for Liam's insights into how AI can enhance your team's capabilities, keep your business ahead of the curve and unlock new opportunities for growth.👇 Read more: https://lnkd.in/eAVQue5S 🎬 Watch: https://lnkd.in/eaCDTmR2 #Innovation #AI #AIEfficiency #Automation #AIAdoption

🚀 Tech-Driven Transformation: Exploring the Future of Consumer and Retail 🛒 Last night we were delighted to host an interactive event in partnership with Cazenove Capital and their private assets business, Schroders.   Held at True by our Executive Chair and Co-Founder, Matthew Truman and Innovation Associate Owen Eddershaw, the event featured a handpicked selection of three companies showcasing their groundbreaking technologies using AI.    🌟 Graham Paterson from Jitty shared his start-up story of how he founded Jitty during his own gruelling search for a new home. Without being able to filter websites for what he wanted, Graham co-founded Jitty as the ultimate tool for finding your dream home.   🌟 Neel Pandya and Gennaro Cuofano showcased Pixis, a global AI start-up that develops accessible AI to help businesses with advanced technology for marketing and growth, without writing any code.   🌟 Henry Barton from Duel Tech, spoke about The Duel Brand Advocacy Platform which helps builds and manage communities of social affiliates, content creators, and micro-influencers to boost customer acquisition and revenue.   It was a fantastic evening of networking and learning more about the opportunities AI holds.   #CazenoveCapital #SchrodersCapital #TruePortfolio #AI #Innovation #Tech #Jitty #BrandAdvocacy #RealEstate #Marketing #Growth

✨ A monumental moment for indē wild! ✨ Diipa Khosla, founder of īnde wild, has just announced its global partnership with the world's leading beauty retailer, SEPHORA. This marks a significant milestone for Inde Wild, whose sustainable beauty products using Ayurvedic practices, ancient beauty rituals, and superherbs are inspiring a new generation of beauty lovers to embrace sustainable and ethical choices.   We are incredibly excited to see īnde wild as a testament to their commitment for diversity in the beauty industry, products are available now in-store in the UK and online here: 👇 https://lnkd.in/eiyPD_96 #TrueCommunity #indewild #Sephora #VC #Investment #Sustainablebeauty