Unofficial Partner

Wedge Issues is Unofficial Partner's business of golf series, where we take some of the big trends from across sport and apply them to golf. This is a special live episode recorded in the boardroom of the DP World Tour's headquarters at Wentworth Club Ltd on the Friday morning of the BMW PGA Championship, the Tour's flagship event. Around the table were people representing many of the golf industry's key stakeholders from across various parts of the game, including sponsors, media, agencies and governing bodies. As you'll hear, the conversation was a broad one, looking at the commercial value and product-market fit of golf, the changing nature of media consumption, the rise of the golf YouTube creator, the lessons of the LIV Golf disruption and what the game really looks and feels like to women. You'll hear from speakers including: Jasmine (The Jazzy Golfer) Golfer Meyer Hans-Christian, CEO of J.LINDEBERG Chris Bovey of 160over90 Over 90 Max Hamilton, Executive Commercial Director, European Tour Group Other contributors include: Mark Cornish, KORE Neil Armit, The R&A Ben Sharpe, Callaway Golf Merrick Haydon, rEvolution agency A big thank you goes to Guy Kinnings, Richard Bunn, James Francis, Alice Horler and the team at the DP World Tour and to our friends at KORE Software for their support in making the event happen. This episode is sponsored by Leaders in Sport Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. To buy tickets with an UP 15% discount, see comments below.

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Manuel Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport Consulting and formerly of F1, World Rugby and ESPN International. This week’s podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key macro-moments to subtle micro-moments you might not even know are taking place. These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet

And that's a wrap! The Bundle Live opened SPORTEL with a bang! Thanks to our guests Claire Kelly, Glen Killane and Bundle regular Yannick Manuel Ramcke Pod out next week!

After they had a successful launch at Leaders, it's time to take my sports biz conference trainers to SPORTEL Monaco. So if you're an Unofficial Partner listener attending SPORTEL, and you see these bad boys, say bonjour! Also remember this year's #SPORTEL conference programme is kicked off by Unofficial Partner with #TheBundleLive moderated by Richard Gillis with a great speaker line up! Claire Kelly Gemba; Glen Killane, European Broadcasting Union (EBU), Yannick Manuel Ramcke, OneFootball. Don't miss it! #SPORTEL #SpeakersCorner #sneakerscorner #sportsbiz #conference

After they had a successful launch at Leaders, it's time to take my sports biz conference trainers to SPORTEL Monaco. So if you're an Unofficial Partner listener attending SPORTEL, and you see these bad boys, say bonjour! Also remember this year's #SPORTEL conference programme is kicked off by Unofficial Partner with #TheBundleLive moderated by Richard Gillis with a great speaker line up! Claire Kelly Gemba; Glen Killane, European Broadcasting Union (EBU), Yannick Manuel Ramcke, OneFootball. Don't miss it! #SPORTEL #SpeakersCorner #sneakerscorner #sportsbiz #conference

Look forward to kicking off #SPORTEL conference programme with @TheBundleLive with Unofficial Partner, moderated by Richard Gillis with a great speaker line up! Claire Kelly Gemba; Glen Killane European Broadcasting Union (EBU) Yannick Manuel Ramcke OneFootball. See you there! #SPORTEL #SpeakersCorner #sportsbiz #conference

Friday afternoon news dump: Heading to SPORTEL next week, on site as soon as 📆 Sunday afternoon:📍Monte Carlo, Monaco. Shoot me a DM if you think it’s worth catching up 📨 … and if you need a scene-setter for the days ahead, drop by the panel below on ⏰ Monday morning: #TheBundle Live by Unofficial Partner #OneFootball #OTT #Streaming

Rory Sutherland on Ryder Cup ticket prices; The London Super Bowl myth; Tier 1%; Rich people are boring; The Boca Juniors Question; And1 Mixtapes; Laggy indicators; See you at Sportel The Unofficial Partner Newsletter is out now, click to subscribe.

On this week's Expected Goals, Maggie Murphy & Matt Cutler explored why “Hollywood” investors have come in for third-tier Watford FC Women. With increased investment and attention going into other women's teams in the lower tiers like Newcastle United Football Club and Nottingham Forest, are we are starting to see a gap opening up between the haves and the have nots? Full episode available on the podcast platform of choice: https://lnkd.in/gc3VJ97P #getinvolved #businessofwomensfootball #womensfootball Richard Gillis Sean Singleton Sport Social Podcast Network.

The Big Idea: What's the most influential sport related creative campaign of the last twenty years? Me and Simon Moore asked Gundeep Anand to bring his three favourites. His choices are: 1 And 1 Mixtapes 2 CRTZ x Nike 3 Joga Bonito  The first one might be the most influential content you've never heard of. Search Unofficial Partner for the full conversation. Out today.