Passionfruit

We’ve just raised our Series A round!!! 🎉 The $9M funding round is led by Seaya, with participation from existing Seed investors firstminute capital, Playfair , Cornerstone VC and Portfolio Ventures. It must be said it’s been quite the journey for us at Passionfruit since our seed funding round in 2022. Now our platform’s worker-base has surged to a community of 3,000 and supports the needs of hundreds of major brands worldwide, including PepsiCo, Mars, AB InBev, HSBC and The Match Group. But why? Well as the best of the next generation’s knowledge workers are increasingly striking out to become their own freelance boss, businesses of all sizes are sensing the opportunity to go outside of traditional big agency models, which consequently drive down cost and drive up results. And so it’s our purpose to provide an AI-powered platform that radically simplifies a company’s ability to discover, arrange and engage vetted independent talent, whilst also proving on-project collaboration tooling and implement entire work-streams within a single, streamlined platform. It’s at this particular moment we’d like to thank all of our investors, customers and freelancers for continuing to make this mission possible. With $13.3m in total now raised, we hope we are someway towards meeting the demands of those who ultimately keep us living the Passionfruit dream! Most importantly it is a huge thank you to our team, who continue to go above and beyond the call of duty in making Passionfruit the platform we know it all can become in the coming years. You can find more about our raise by following the link here: https://lnkd.in/e-jUZPD3 #MarketingHasMovedOn

If you're a marketer and you want to drive success online, what's the single most important thing for you to do? 🔑 According to @emthenutritionist, it's adding value. Make them laugh... Make them cry... (within reason) Teach them something new... Whatever it is you put out, Em's advice is simply that... just make sure it brings genuine value to your audience.

Young man! There are naans all around! 🍛 I said, young man! Eat a naan with your pals! 🍽️ I said, young man! You'll have the time of your life! 🍻 ... because this Thursday, the Commuter Club is coming to Bristol for dinner at TikTok's favourite curry house, Urban Tandoor! Together, we'll be sitting down with some of the area's finest marketers to discuss the success behind their viral content, what it says about the broader TikTok market, and the best brand strategies for keeping up. With only a couple of spots left for Senior Marketers and Heads of Marketing in and around Bristol, sign up via the link below to snag a seat at the dinner table!

Remember the #CrunchyNut Music Video? Well, What Willy Cook does, because he was the mind behind it. 🧠 When Willy sat down with us last month, we talked a lot about how giving creators creative license is the key to any successful brand partnership. 🔑 Here's him explaining how Kellogg Company went from somewhat humble beginnings, to absolutely nailing their music video collab. 👏 If you've not watched it, you can find the video in the comments. It's a good one! #MarketingHasMovedOn

Our Co-Founder and CEO Raffi Salama took a seat behind the mic on the most recent episode of The Startup Leap, to talk with Yvonne Bajela and Maria Rotilu about his journey leading up to Passionfruit 🚀 To hear about the lessons he's learned along the way, including the power of high-leverage work how to break the enterprise market, give it a listen on... 🧠 🎥 Youtube: https://lnkd.in/eWeGPaAk 🎙️ Spotify: https://lnkd.in/eqFvwQHa 🎧 Apple Podcasts: https://lnkd.in/eC7NZ7fg #MarketingHasMovedOn #TheStartupLeap

The Passionfruit Commuter Club Tour de North continues... ...and this time we're up in Manchester! 🐝 On 13th November, we're hosting rising star Paddy Young for an exclusive comedy bill and Q&A discussion around the place of comedy in marketing at large. As the Chortle 2024 Best Newcomer and Edinburgh Fringe's Best Newcomer Nominee in 2023, Paddy will be offering his #hottake on how best to leverage comedy in your work. Exclusive insights? ✅ 10/10 grub? ✅ Most importantly, a good laugh? ✅ This is an exclusive event for 20 Heads of Marketing and Senior Marketers in and around Manchester, so snap up your spot up via the link in the comments.

5 Marketing Moves in the Fashion & Retail Industries 🛍️ This week's spotlight is on industry professionals levelling up the retail marketing scene: 🎉 Maria Kennedy joins Russell & Bromley as Marketing & Comms Director. 🎉 Stella Bou-Younes jumps into the drivers seat as Marketing Director at Wolverine Worldwide. 🎉 Franziska Higgins takes on Marketing Director EMEA at Jimmy Choo. 🎉 Tom Spearman-Black steps up as Director of Marketing, Lifestyle EMEA at Authentic Brands Group. 🎉 Piera Procacci moves to Fielmann Group as Head of Marketing and Communication. Congratulations to you all! We can't wait to see the waves you make in these new positions. 🌊 #MarketingHasMovedOn

Calling all Liverpudlians! 📣 On Thursday 7th November, the Passionfruit Commuter Club is taking on Liverpool... ...and with none other than local legend and UFC icon, "Meatball" Molly McCann. 🥊 As the first British woman to win in the octagon, Molly has been making waves inside and outside the sport with a new BBC Three series released this year, an ever-growing presence on socials, and two independent businesses under her belt too. 👑 Together, we'll be sitting down to discuss the commercial value the UFC has to offer, and how brands can best position themselves within the sport's international market. 🎟️ With only 15 spots available for Liverpool-based Heads of Marketing and Senior Marketers, we know they're going to go fast... ⚡️ ... so sign up via the link below!

Calling all big rugby union fans! We only have 3 spaces now left for our talk with Jim Hamilton and Andy Goode from the most listened to rugby podcast on the planet, The Rugby Pod. With HoM's and Directors from the likes of Funding Circle UK, GovNet, Bath Rugby, AB InBev, Warburtons, easyJet, Payoneer, Allpress Espresso and more in attendance, it's set to be a real goody. 📍Carousel restaurant, Fitzrovia ⏱️ 18:30 - 20:30 If you're a senior marketer (or know a massive rugby fan that is!) you can register your interest by following the link in the comments.

Brands... Do you find that marketing agencies can often over-promise on particular briefs? What Willy Cook seems to think so... #MarketingHasMovedOn