VaynerMedia EMEA

Last night, I hosted a Muslim Voices in Marketing & Media panel iftar at VaynerMedia EMEA with some incredible panel speakers. And it wasn’t just another industry discussion—it was a reality check. Far too often, marketing efforts aimed at Muslim audiences feel performative, surface-level, or driven by commercial motives rather than genuine engagement. 🔑 Key Takeaways: 📝 Brands need to stop viewing Ramadan as just another holiday for marketing. It’s not about consumption; it’s about community. Instead of selling, support existing grassroots initiatives. 📝 The best brands don’t just show up for Ramadan—they show up all year. Muslim consumers see through performative gestures. 📝 Diversity starts behind the scenes. If there are no Muslims in your creative teams, boardrooms, or decision-making spaces—your representation will always seem like tokenism. 📝 Ethical marketing isn’t just a buzzword—it’s a responsibility. As Saffana Monajed pointed out: "If your supply chain is garbage, consumers will sniff it out." 📝 Muslims are not a niche. With over $3 trillion in global spending power, brands need to think beyond Ramadan and Eid. The key? Long-term engagement, not just seasonal campaigns. As Kostie Kontorravdis so eloquently put it: "Far too many panels feel like echo chamber of similar opinions. But yesterday's panel was full of hard truths, conflicting opinions, personal stories, debunked myths, and beautifully insightful learnings about a massively underrepresented community". Shout out to the panelists for their amazing contributions which led to such great conversations with the audience chiming in at every opportunity. The Q&A session was truly buzzing with incredibly insightful back and forth discussion from a super engaged audience 🚀 It’s amazing to see the impact of hosting a safe space for Muslim voices where we all felt empowered to share our honest thoughts, opinions and learnings in an industry that doesn’t seat enough Muslims at the table. Hussein Houta Zainab Khan Saffana Monajed Nabihah P. Nas A.

Whoop whoop! 🙌 We are thrilled to welcome Esme Rice to our team as our regional influencer marketing lead. "She's been at the heart of influencer marketing for her whole career; a time when it has exploded and become the forefront of how global brands capture consumer attention. She’s a perfect fit for our model.” - Marcus Krzastek https://lnkd.in/ee9cdBfK

“The way to win at marketing is changing forever” 🎤 Aengus Boyle, Senior Director on our Media team, checked out Performance Marketing World UNLOCKED last week. Key takeaways? 🥡 📊 Retail Media - is a key place advertisers can measurably drive sales and somewhere more of us should be focusing in 2025. 🎨 Creative diversity - you need a lot of different types of creative and visual elements in your campaigns if you want to see success. 🐣 Don't put all your eggs in one basket! In the words of Sidemen CEO Jordan Schwarzenberger - “Rather than investing all your budget in one big creator you should spread it across several. Test what works and scale up what your customers want to see and what drives sales.” As always, hit us with your thoughts in the comments.

Here's how one simple edit made our work with Indeed UK go viral! 🚀 Kostie Kontorravdis reveals all... 🔮 Want to supercharge your creative on social? Give us a follow! 🤝 Darragh McGinley Maire Kirby Su May Tan Clare Walker Charlotte Scott Margo van der Laan Anoosh Djavaheri Ola Syse Masuma Ali Jelle Zandbergen Rohit Nijer Jessica Heald Bennie Maniphak Avery Akkineni Jack Ross

Our model in action.🤩 We couldn’t have said it better ourselves, Darragh McGinley. Recently spotted in The Drum Social Spotlight of the Day too…👀 Great work by the VaynerMedia EMEA and Indeed teams. ❤️

We asked some of the women at VaynerMedia - "What's your proudest achievement?" And we loved the responses ❤️ What's yours...? #internationalwomensday

What's the best advice you're ever been given? 🤔 Do you have a pearl of wisdom too? Let us know in the comments. #internationalwomensday International Women's Day 2025

Ahead of International Women's Day, we asked women in our office who their biggest female role model is. Shout out to all of the amazing VaynerMedia mums out there ❤️ Who is yours? Show them some love in the comments ⬇️ #InternationalWomensDay International Women's Day 2025

This Ramadan, join us at VaynerMedia for Iftar and an evening of networking. We'll be holding a panel discussion with some incredible Muslim trailblazers in our industry. There aren't many events that celebrate and bring together Muslims in creative spaces and we're hoping to change that! We'll be starting with the panel, which will be followed by salah and then iftar. Arrive for 4.45pm to promptly start for 5pm (especially if you want to be eating iftar on time!) Date: Tuesday, 18th March Location: VaynerMedia, 42 St John's Sq, London EC1M 4EB Please reserve your space on Eventbrite: https://lnkd.in/gyKWEmce #networkingmarketing #muslimevent #vaynermedia #multiculturalmarketing #diversityandinclusion Hussein Houta Masuma Ali Nabihah P. Nas A. Zainab Khan CamelTalent Saffana Monajed

It was our pleasure to welcome Darran Garnham and Sean Webster from Toikido to our EMEA HQ yesterday! Darran told our team about the amazing work they do. We're talking some of the biggest brands, tv shows, videos games and celebrities on the planet 🤯 Then, they were kind enough to shoot some content with us. Graham Norton has his big red sofa... and we've got...a big orange one? Will Jack Ross and Darran be primetime entertainment? Stay tuned to find out! 😂