Veetee Group

We’re thrilled to have been awarded a Bronze Pentaward 2024 for our work with Veetee Group. A revolution in rice packaging and design. Challenging the misconceptions that all rice is equal. The PENTAWARDS are a global competition with more than 2000 entries, recognising the best in packaging design. See the full case study on our website: https://lnkd.in/gGrVPwBc #pentawards2024 #pentawardwinner #packagingdesign #awards #brandcreation #veetee #structure

Not all rice is created equal! 😊 These simple yet effective boxes make it easy to cook perfectly portioned, fluffy rice every time. And with packaging this stylish, it’s too good to hide in the cupboard – display it proudly on your kitchen shelf for everyone to admire! Veetee Group

It’s exciting to share news of our plans to open a factory in Johnston County USA as announced by the Office of North Carolina Governor Roy Cooper. Veetee’s Steam Filtered Rice trays are already a common sight in US supermarkets, and we’ve been making great progress with the NoodleHead range we launched last year. Setting up a factory in the US is the next logical step in driving forward our ambition to revolutionise ambient convenience foods. At the heart of all our developments are delivering great flavour, quality, taste and convenience designed to surprise and delight a broad target audience in meeting both their everyday snacking and main meal occasions. The US factory will bring us closer to millions of US consumers and enable us to serve their needs better than ever before as we continue to grow our offering. As Moni Varma our Founder and Chairman said about the project: “I can't wait to see Veetee branded products coming out of this new production plant and make their way onto the plates of even more American families!” But we’re not waiting till the factory is fully up and running. Our plans continue to drive full steam ahead with the addition of PastaHead and MacNCheeseHead to the NoodleHead family. Follow us to keep abreast of progress on this exciting journey. #Veetee #VeeteeUSA #JohnstonCounty #Investing #Hiring #HungryHeads #Business #Growth https://lnkd.in/eCjz4EKB

It’s exciting to share news of our plans to open a factory in Johnston County USA as announced by the Office of North Carolina Governor Roy Cooper. Veetee’s Steam Filtered Rice trays are already a common sight in US supermarkets, and we’ve been making great progress with the NoodleHead range we launched last year. Setting up a factory in the US is the next logical step in driving forward our ambition to revolutionise ambient convenience foods. At the heart of all our developments are delivering great flavour, quality, taste and convenience designed to surprise and delight a broad target audience in meeting both their everyday snacking and main meal occasions. The US factory will bring us closer to millions of US consumers and enable us to serve their needs better than ever before as we continue to grow our offering. As Moni Varma our Founder and Chairman said about the project: “I can't wait to see Veetee branded products coming out of this new production plant and make their way onto the plates of even more American families!” But we’re not waiting till the factory is fully up and running. Our plans continue to drive full steam ahead with the addition of PastaHead and MacNCheeseHead to the NoodleHead family. Follow us to keep abreast of progress on this exciting journey. #Veetee #VeeteeUSA #JohnstonCounty #Investing #Hiring #HungryHeads #Business #Growth https://lnkd.in/eCjz4EKB

It’s exciting to share news of our plans to open a factory in Johnston County USA as announced by the Office of North Carolina Governor Roy Cooper. Veetee’s Steam Filtered Rice trays are already a common sight in US supermarkets, and we’ve been making great progress with the NoodleHead range we launched last year. Setting up a factory in the US is the next logical step in driving forward our ambition to revolutionise ambient convenience foods. At the heart of all our developments are delivering great flavour, quality, taste and convenience designed to surprise and delight a broad target audience in meeting both their everyday snacking and main meal occasions. The US factory will bring us closer to millions of US consumers and enable us to serve their needs better than ever before as we continue to grow our offering. As Moni Varma our Founder and Chairman said about the project: “I can't wait to see Veetee branded products coming out of this new production plant and make their way onto the plates of even more American families!” But we’re not waiting till the factory is fully up and running. Our plans continue to drive full steam ahead with the addition of PastaHead and MacNCheeseHead to the NoodleHead family. Follow us to keep abreast of progress on this exciting journey. #Veetee #VeeteeUSA #JohnstonCounty #Investing #Hiring #HungryHeads #Business #Growth https://lnkd.in/eCjz4EKB

Great to see our range of #HungryHeads is getting attention! Come and meet the team and try them for yourself at the Lunch! show at the ExCel Sept 18&19. #wheresyourheadat #easymeals #vegetarian #lunch #goodfoodfast https://lnkd.in/eBZy7Fqf

Almost Lunch! time at the ExCel on Sept 18-19. Looking forward to turning heads with our new HungryHeads family! Come try out our #NoodleHead , #PastaHead and #MacNCheeseHead and meet the rest of the HungryHeads family at stand L1281 by Keynote Theatre 2. #Lunch! #New #ExCel #tradeshow #events

Great to see this campaign coming together… lots to share in the weeks and months to come!

Congratulations to all at Veetee for your vision and dedication to launching Noodlehead. To borrow a great marketing campaign... Breaking into new categories - good. Doing it with world-1st food innovation - great. Picking up a 'Top Launch' along the way - priceless. Thank you The Grocer.

Veetee are thrilled to announce the launch of 13 new Veetee products this July, expanding our range of microwave rice, dry rice and flavoured rice!   To start, we’re adding 4 new extraordinary Steam Filtered™ ‘Specials’ to our existing line-up, making weeknight meals easier and tastier without the hassle of cooking everything from scratch. Badshah now comes in a convenient pouch, offering the same ‘King of Rice’ with the speed of a microwave. Choose from our classic Basmati or fragrant Pilau.   Our premium Mega and Badshah brands are now available in a 2kg paper format, supporting our ongoing commitment to sustainable production using eco-friendly packaging. Last but by no means least, bring your rice to life with our first-to-market incredible Stir’d range. Just stir into cooked rice to serve a family of four, with 4 delicious flavours to choose from.   #Creativity #Veetee #Brand #Innovation #NPD #VeeteeSpecials #Badshah #VeeteeMega #Stird   Follow our journey on Facebook and Instagram @Veetee_Official   Tesco Springetts Engage Interactive