Venture Forge

𝗧𝗮𝗸𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁𝘀 Navigating complex Amazon agreements? Our Terms Evaluation & Negotiation Support service puts you in control, securing terms that enhance pricing and profitability. ➡️ Visit our page and take charge of your agreements: https://lnkd.in/d7Xfb-dA #AmazonStrategy #NegotiationSupport #AmazonVendor #Brands

Here’s a wrap-up of the new insights from the Amazon Ads #Unboxed Event shared by Jake Browett: 💼 New Bid Modifier Option to Target B2B Customers – Amazon has trialed this feature with select advertisers over the past 6 months, resulting in 3x higher RoAS (Return on Ad Spend) and a 12% increase in traffic and sales! While not suitable for all, it’s a powerful opportunity for more granular audience segmentation and targeting. 🔄 Improved DSP Interface – The DSP (Demand Side Platform) is finally getting a long-overdue refresh! The new UX improvements offer better insights, a more intuitive feel, and allow advertisers to save up to 26% of their budget with enhanced efficiency. 📊 Amazon Marketing Cloud (AMC) for Sponsored Products & Brands – One of the most significant updates is the roll-out of AMC for Sponsored Products and Brands, expanding its capabilities in audience building. Advertisers using AMS can now leverage AMC's powerful data for strategic planning, activation, and measurement. Plus, we can now build custom audiences and even target abandoned cart customers—driving higher ROI for our clients. Amazon continues to raise the bar and we’re excited to see what’s next! #AmazonUnboxed #AmazonAds #B2BMarketing #DSP #AmazonMarketingCloud #AdTech #Ecommerce #Retail #AmazonUnboxed2024

🚨 Last Call: Webinar Starting Soon! 🚨 Are you ready to sharpen your Amazon Vendor negotiation skills? Our exclusive webinar kicks off at 10:00 AM—don’t miss out! If your brand is preparing for Amazon Vendor contract renewals, this is your chance to learn from the best. You’ll walk away with: ✅ Industry Expert Insights on negotiating and enforcing terms with Amazon ✅ Proven Strategies to protect your brand and secure the best outcomes ✅ Live Q&A for tailored advice—get answers in real-time from our panel We’re live in one hour—secure your spot now and ensure your brand’s success on Amazon! #AmazonVendor #Ecommerce #Amazon #Vendor #Retail

📢 Big News! We’re excited to announce that Travis Chappell has officially joined Venture Forge as our new Head of Vendor Services. Travis brings a wealth of expertise, having worked as a Brand Specialist at Amazon, where he collaborated with some of the world’s largest brands. Later, he served as Amazon Channel Manager (Europe) at Perrigo, one of the leading global self-care companies. Most recently, Travis was Managing Director at Iconic Sales, a leading European Amazon agency, where he led significant growth for their clients. Travis’s knowledge of the Amazon ecosystem will be pivotal in driving Venture Forge forward, cementing our status as the go-to agency for mid-market and enterprise brands on Amazon across the UK and Europe. We can’t wait to see the game-changing impact Travis will have as he takes our services to new heights! 🚀 Learn more about his appointment here: https://lnkd.in/gpmhz_Hc #AmazonVendor #Ecommerce #NewHire #VentureForge #AmazonExperts #AmazonSeller

What a fantastic start to Day 2 at the Amazon Ads #Unboxed2024 Event 🚀 The first keynote session went off with a bang, and here are some of the latest insights from Jake Browett: ✨ Performance+: Amazon's new automated ad creation tool lets you build comprehensive campaigns in just four clicks! Positioned as a competitor to Google's PMax, it promises a 51% improvement in CPA (Cost Per Acquisition). More details to come! 🎬 Prime Video Ads: With 115 million monthly users, Amazon is expanding its ad reach. They’ve also announced their rollout into Brazil, Japan, India, the Netherlands, and New Zealand. 🎮 'Glitch with Twitch': A product activation feature within video games, already launched by brands like Pringles. Exciting opportunities for brands targeting gaming audiences! 📺 'Buy It Now' Series: A live product showcase where both in-studio and home audiences can purchase on the spot. Think Dragons’ Den meets QVC. 🏀 New Sports Partnerships: Though not relevant for all brands, Amazon’s new NBA partnership adds to their growing sports ad inventory. In the UK, the Six Nations tournament is another great example. 📊 Amazon Marketing Cloud (AMC): AMC is now more accessible, offering improved data access and audience-building tools. A game-changer for data-driven brands! 🔄 Optimal Frequency & Multi-Touch Attribution: New services offering better insights into the conversion journey and conversion path reporting for all. 🎧 Audio Ads & AI-Powered Creative Studio: Amazon's new AI tools are generating audio, video, and imagery for ads, all part of their new Creative Studio to streamline content creation. #AmazonUnboxed2024 #AmazonVendors #AmazonSellers #AmazonUnboxed #AmazonAds #Ecommerce #AdvertisingInnovation #AI #PrimeVideo #AdTech

Amazon Unboxed 2024 is officially underway! 🎉 Jake Browett has landed safely in Austin and had a great time connecting with everyone yesterday. If you're around and up for showing him more of the city, feel free to drop him a DM. We're excited for what's to come—keep your eyes peeled for insights as we dive into Day 2! Amazon Ads Partners, Amazon Ads #AmazonUnboxed2024 #Austin #Ecommerce #AmazonVendors #AmazonSellers

🚀 Venture Forge is heading to the Amazon Ads #Unboxed2024 event in Austin, Texas, and we’re thrilled to announce that our award-winning ad specialist, Jake Browett, will be attending! 🚀 From 14-16 October, Jake will be joining industry leaders at Amazon’s flagship advertising conference. We’ll be diving into the latest tools, trends, and innovations in the Amazon Ads ecosystem, bringing back valuable insights. 📍 Austin Convention Center, TX 🗓️ 14-16 October 2024 Are you attending Amazon Unboxed? Jake would love to meet up! Drop us a message or arrange a meeting with Jake. #AmazonUnboxed2024 #AmazonAds #Ecommerce #DigitalMarketing #VentureForge

The Venture Forge team – Andrew Banks, Jonathan Newton, and newly appointed Head of Vendor Services, Travis Chappell – have had a great day at the ChannelX World & RetailX Events Autumn Festival in London. It’s been a great opportunity to connect with industry leaders and discuss the latest trends in retail and eCommerce. If you're around, we’d love to catch up and hear your thoughts on today’s latest insights! 👋 Drop us a message. #AutumnRetailFestival #Retail #Brands #Marketplaces #ChannelX #DTC #Ecommercechannels

💥 Prime Big Deal Days 2024: Day 2 is Here, and the Results Are In for Day 1 💥 Day 1 of Prime Big Deals has wrapped up, and we’ve seen some incredible results across a range of categories for our clients’ brands on Amazon 🚀 - A brand in the home & goods category saw 160% week-on-week (WoW) growth using strikethrough pricing - A brand in sports & fitness achieved an impressive 877% WoW increase from Prime-exclusive deals - Up to 149% year-on-year (YoY) growth for a brand in the tech & electronics category running Prime-exclusive deals - A client in the health & beauty category using strategic discounts saw increases of 282% - Even in accounts running just one small promo, we’ve seen growth as high as 40% YoY As we enter Day 2, the momentum continues. If you’re a brand on Amazon and ready to elevate your strategy, get in touch with us today: hello@ventureforge.co.uk #PrimeDeals2024 #VentureForge #AmazonVendor #AmazonSeller #Amazon

💥 Prime Day Deals 2024 is in Full Swing! 💥 With millions of shoppers active, now’s the perfect time to ensure your brand stands out on Amazon—whether through optimised listings, targeted advertising, or boosting product visibility. We're thrilled to see our clients already achieving impressive results this Prime Deals Day, and we hope your brand experiences similar success over the next two days. 📈 Want to maximise your brand’s success? Contact us today at hello@ventureforge.co.uk #PrimeDeals2024 #Amazon #AmazonSellers #AmazonVendors #AmazonAds #AmazonPPC #Retail #Ecommerce #VentureForge