The complexities of Amazon can be overwhelming to manage, and your brand needs a partner that supports all facets of the business to keep the flywheel moving and focuses on your long-term success. We're ready to take on the challenge. Global Overview approaches Amazon holistically because we know that a full-service approach opens brands up to more growth opportunities. We synthesize operational fundamentals, retail expertise, creative content, strategic advertising (sponsored ads, self-service display, and streaming TV), and insightful data to help brands gain momentum and position themselves for high levels of success. We support seller and vendor businesses, and we leverage the Global Store, B2B, Fresh, and Now to continuously diversify our partners’ reach. Our team's diverse backgrounds across retail, CPGs, advertising, and creative fields provide the foundation for knowledge, expertise, and talent to help brands excel beyond their expectations. Brands partner with us for legacy-building support because everything we do is focused around 3 core pillars: 1) Driving profitability 2) Boosting market share 3) Building brand equity The GO team has a passion for brands and a mission to bring empathy, integrity, knowledge, clarity, and awareness to our partners as they navigate the uncertainty of the Amazon platform. With offices located across the globe in Minneapolis, Seattle, and London, we all come together to do one thing – build brands. Reach out to us for more information at info-GRP@globaloverview.com. **Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.
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Our GO team hopes your brand had a highly successful Prime Big Deal Days! With the event now behind us, we wanted to share some of our key takeaways from the tentpole and some interesting data insights from Numerator. Swipe through the carousel below for more details. Looking for agency support to leverage these learnings? Get in touch with us: https://lnkd.in/eBvXFM7b #primebigdealdays #tentpole #keylearnings
Our GO team hopes your brand had a highly successful Prime Big Deal Days! With the event now behind us, we wanted to share some of our key takeaways from the tentpole and some interesting data insights from Numerator. Swipe through the carousel below for more details. Looking for agency support to leverage these learnings? Get in touch with us: https://lnkd.in/eBvXFM7b #primebigdealdays #tentpole #keylearnings
The GO team is thrilled to be attending and sponsoring #unBoxed2024 next week! We’re excited to connect with fellow professionals, explore new tools and insights to enhance our strategies, and attend sessions and demos led by Amazon experts. Want to connect with our team at the event? Reach out to our attendees below: Alyssa Albanese Beth Wall Bridget Yule Carl Goedjen Claire Magruder Corey Broms Dana Swygard Doree Wendling Emily Chen Isabel Hughey Jacob Eckeberger Joe Granata Joshua Taylor Kathryn Armson Leilah Gobir Lynne LaRose Lynsey Sewell Sara (Urbanek) Berselli Sarah Voss Scott Van der Woude We can't wait to see you in Austin! #amazonunboxed #amazonads #amazonagency #event
That's a wrap on the 2024 Austin eCommerce Summit! A huge thank you to Retail Summits for organizing such an outstanding event. We loved sponsoring alongside our friends at Buy with Prime, and we were thrilled to have our very own Joshua Taylor speak about the importance of cutting through the noise in today's complex path to purchase. We had an amazing time and can't wait for the next summit! #ecommerce #event #retailsummits #amazonagency
Thank you so much Amazon Ads Partners for showcasing our work! A special shoutout to the amazing GO team members who brought this Prime Video ad strategy to life to achieve these incredible results: Emily Chen, Joe Granata, Jade Phan, and Jake Gold! Is your brand looking for an agency to help you unlock the full potential of Prime Video ads? Connect with us today: https://lnkd.in/eBvXFM7b
Prime Video ads can be an effective way to drive awareness, traffic, and sales for a new product launch. Discover how Amazon Ads partner Global Overview helped its client achieve 1.5M Prime Video ad impressions, 12K Prime Video ad-attributed brand searches and increased the new item’s sales by +108%. 👀 Read the case study: https://ads.amazon/3AUFVqb
Dockworkers at 36 ports across the eastern U.S. have initiated their first strike since 1977, affecting operations from Maine to Texas. This work stoppage, involving 45,000 International Longshoremen's Association members, threatens to disrupt supply chains, potentially leading to shortages and price hikes if prolonged. In times of supply chain uncertainty, such as this port strike, the true value of our GO Operations team's proactive strategies and deep industry knowledge becomes crystal clear for Amazon Sellers and Vendors. We've successfully guided clients through multiple supply chain disruptions over the years. Through it all, our strength lies in anticipating challenges and preparing well in advance. Here's how we've been helping our clients prepare: 1️⃣ Early Anticipation: We identified this potential issue in May and immediately began planning our strategy in the event that it would occur. 2️⃣ Inventory Management: Starting in July, we worked with our Sellers to increase stock levels and proposed additional purchase orders to Vendors, ensuring peak season security. 3️⃣ Proactive Planning: Our experience tells us that even short-term port disruptions can have lingering impacts lasting months. We've positioned our clients to weather this storm with our current stock levels and we’ll continue to proactively monitor and respond to new potential impacts throughout the strike. If you're feeling unprepared for this situation, it's crucial to partner with an operations specialist who stays ahead of potential disruptions. Don't wait until it's too late – let's discuss how we can strengthen your supply chain resilience. Ready to fortify your operations? Contact us to learn how we can help you navigate this and future challenges: https://lnkd.in/eBvXFM7b #SupplyChain #OperationsManagement #PortStrike #ProactivePlanning
A fresh Monthly Roundup just dropped to help you kick-off your fall (football) season! Ready? Let's GO.
The clock is ticking! Amazon's #primebigdealdays is taking place on October 8th and 9th. Is your brand ready? According to EMARKETER, global sales for this event are projected to hit an impressive $11.27 billion, marking a 10.5% increase from last year. With record-breaking sales for this event on the horizon, brands must capitalize on the opportunity and cement their strategies now to be fully prepared when the tentpole kicks off. Need some inspiration to round out your Prime Big Deal Days strategy? Take a look at our takeaways from last year: https://lnkd.in/g-_yNmiX
GO is #hiring! We're showcasing what makes our agency such a special place to grow. This month, we're highlighting one of our standout employee benefits! At GO, we prioritize our team's physical and mental well-being. That's why we provide each employee with $40 per month to spend on health and wellness. Whether it's for gym memberships, massages, acupuncture, or other wellness activities, our team has the freedom and flexibility to spend these funds in ways that suit their individual needs. Want to join a team that’s committed to supporting your health? Explore our job openings: https://lnkd.in/g_DrFrvG #nowhiring #jobopportunities #amazon #advertising #benefits
Our team had an amazing time at #amazonaccelerate! It was exciting to connect with a diverse group of professionals, learn about new product launches, and attend insightful sessions on the future of e-commerce. A huge thank you to Amazon Ads Partners for organizing such a fantastic event and giving us the opportunity to lead two speaking sessions. We're already looking forward to next year! #amazon #event #futureofecommerce