VISFO

Make quick, data-driven decisions anytime, anywhere with Helix, our modular knowledge base. 📊 Interactive data visualizations for easy self-serve analysis and insight surfacing 👤 Comprehensive opinion leader profiles for effective interaction planning and engagement 📤 Multiple data export options for rapid insight sharing across your business 🎛️ Customizable, modular knowledge bases with no user limits Explore Helix: https://lnkd.in/ejhYRKqb

We recently hosted an inspiring Innovation Day at VISFO, where brilliant minds from both inside and outside the company came together to discuss some of healthcare's biggest challenges. From cutting-edge science and digital health to the transformative power of AI, we explored how innovation can shape the future of healthcare and improve patient outcomes. Today we’d like to spotlight a talk given by James Iremonger, our Head of Data Science. His cutting-edge research has recently focused on how Medical Affairs can use AI to become more agile. Medical Affairs professionals often struggle to analyze unstructured text observations. By using AI-powered natural language processing to tag insights with specific labels, this field data can be structured, allowing teams to more rapidly identify patterns and trends and enabling a more responsive approach to new information. James' work has focused on developing a tagging technique to enhance the efficiency and effectiveness of Medical Affairs teams, and he talked us through the following during his presentation: Data management is getting in the way of value demonstration Streamlining the analysis and reporting of observations would allow MSLs and their managers to focus on engagement and insight actioning over data management and administrative tasks. AI can help, but needs to be used carefully Large language models (LLMs) can pose risks in regulated environments by distorting or fabricating information (hallucinations) and may struggle with precision in niche or emerging clinical and scientific knowledge that wasn't available during their initial training. AI-assisted smart tagging - a novel approach James has developed a novel approach to applying LLMs in a way that overcomes issues related to potential hallucinations, running large-scale experiments over millions of text fragments and prompts to achieve impressive results.

What if you could engage with emerging thought leaders before they become the next big thing? Shifting your focus could transform how you build influence and future-proof your medical strategy. In this 3-minute article BI Consultant Stephen Kershaw, PhD shares his secrets on long-term strategic success. https://lnkd.in/emCJW_Hg

We recently hosted an inspiring Innovation Day at VISFO, where brilliant minds from both inside and outside the company came together to discuss some of healthcare's biggest challenges. From cutting-edge science and digital health to the transformative power of AI, we explored how innovation can shape the future of healthcare and improve patient outcomes. Over the coming weeks we’ll introduce our speakers and their talks — so keep an eye out! First in the spotlight is Dr Rachael Hagan, whose talk was about her PhD project which led to the creation of ‘SAIV’, or ‘Smart AI-driven Ventilation’. SAIV uses predictive analytics, processing streams of physiological data in real time through the application of machine learning methods to predict and reduce the risk of lung injury that can sometimes occur with mechanical ventilation. Our key learnings: AI innovation in ICUs: SAIV is a cutting-edge AI system designed to predict and prevent complications of mechanical ventilation in real time, reducing the risk of lung injury, mortality and prolonged hospital stay — and saving money. Predictive analytics in action: SAIV uses advanced machine learning methods to predict the ventilator parameter tidal volume within 10% accuracy, giving clinicians an early warning of potential lung injury up to an hour in advance. The road ahead: With a vision to evolve beyond ventilators, SAIV will become a comprehensive ICU decision-support tool, improving patient care across multiple devices and conditions.

Optimize your stakeholder engagement strategy and leverage KOL expertise, influence and networks to drive adoption of new therapies and improve patient outcomes. VISFO: Your partner in strategic decision-making With our unique blend of technologies, skills, and expertise, we break down information silos and transform data into meaningful insights, giving you confidence in the decisions that matter. Find out more about our KOL mapping: https://lnkd.in/exmjujTM

🍎 The apple doesn’t fall far from the RCT. What came first, the patient conversation or the clinical trial? Our Director of Research and Insights, Dr Simon Leigh, uncovered some interesting findings when he listened to the online conversation surrounding the use of apple cider vinegar as a dietary supplement. For over four years, patients have been discussing the positive effects of apple cider vinegar, including a reduction in cravings for sweet foods. Despite this, no surveys, interviews, or focus groups were conducted during that time, and healthcare practitioners were quick to dismiss these claims. Then, in 2024, a randomized study was published showing that apple cider vinegar significantly aids in weight loss. Would the study have happened without these patient voices sharing their experiences publicly? That’s why at VISFO, we believe in placing patients voice at the center of everything we do. You can check out the full digital case study below👇 And explore some of the ways digital listening can elevate your strategy here: https://www.visfo.health/ #digitallistening #patientvoice #RCT #patientexperience

📢 New blog alert! We caught up with Nell Thompson, one of our Associate Consultants and self-proclaimed risotto queen 👸. Nell is a VISFO native, having joined us back in 2020 during her undergraduate studies. She now works with us as part of our Strategic Intelligence Team, transforming data into meaningful insights for our clients. We chatted about everything from Nell’s favorite parts of working as a consultant within our Strategic Intelligence Team, to her Master’s in Global Public Health and her labradors, Frank and Henry 🐶 (who are famously allergic to sleep!). You can read the full blog here: https://lnkd.in/eiYqBBD7 #marketaccess #strategicintelligence #lifesciences #dayinthelife

🔎 Case study Friday! Asset evaluations can add value to your strategic decision-making in more areas than you might think. At VISFO, our asset evaluation services provide valuable insights in everything from competitive and clinical landscaping to market value and price benchmarking. When one of our clients, a global consumer goods company, wanted to expand into a foreign market, they required an unbiased assessment of product quality. We delivered a rapid and comprehensive scientific landscape analysis, supported by real-world evidence, allowing the client to: 🙋♀️ Gauge market demand ⚠️ Identify potential market challenges and develop risk mitigation strategies 💡Optimize commercialization strategies for maximum impact You can discover more about our services, and what an asset evaluation can achieve for your business here 👇https://lnkd.in/e4Tmfe-m #assetevaluation #medicalaffairs #pharmacasestudy #strategicdecisionmaking #pricebenchmarking #marketanalysis

Asset evaluations are crucial for making informed strategic decisions, whether you're assessing market viability or predicting the success of an internal or external asset. That’s why its more important than ever to have real-time access to dynamic, data-driven insights covering everything from disease burden and unmet needs through to Health Technology Assessment (HTA) evaluations and pricing dynamics. That's where Cogni comes in. An always-on insights and collaborative consulting platform, Cogni helps to answer your most complex strategic questions. Check out more about our asset evaluation service here https://lnkd.in/e4Tmfe-m 🚀 #assetevaluation #pharmaceuticalassets #datadriven

💬 “For pharmaceutical companies, early and effective engagement of Payer Influencing Key Opinion Leaders can give them a competitive edge.“ That’s what our VP of Strategic Intelligence, Louise Street-Docherty told us when we caught up on all things Payer Influencing Key Opinion Leader (or PIKOL, as they’re known here at VISFO!) Check out the video to see why successfully engaging PIKOLs is the key to success 🔑 #Payerinfluencingkeyopinionleaders #healthtech #PIKOLs #KOLmapping