Vision One Research

We had a great time exhibiting at the Festival of Marketing in London last week. We officially launched Brand Momentum, a compelling new book from our CEO Tony Lewis. Brand Momentum is packed with original, game-changing concepts including the Brand Velocity Score, fresh ideas, relevant case studies, and insights that can transform how you view brand growth and momentum. Here’s what early reviewers are saying about Brand Momentum: "𝘉𝘳𝘢𝘯𝘥 𝘔𝘰𝘮𝘦𝘯𝘵𝘶𝘮 – 𝘛𝘩𝘦 𝘰𝘯𝘦 𝘮𝘦𝘵𝘳𝘪𝘤 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥’𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭.” 𝐍𝐢𝐠𝐞𝐥 𝐇𝐨𝐥𝐥𝐢𝐬, 𝐟𝐨𝐫𝐦𝐞𝐫 𝐂𝐡𝐢𝐞𝐟 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐭, 𝐊𝐚𝐧𝐭𝐚𝐫 "𝘔𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘪𝘴 𝘬𝘦𝘺 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺 𝘣𝘳𝘢𝘯𝘥'𝘴 𝘴𝘶𝘤𝘤𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘳𝘦𝘷𝘦𝘢𝘭𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘩𝘰𝘸 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘪𝘵. 𝘈 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘳𝘦𝘢𝘥." 𝐑𝐢𝐜𝐡𝐚𝐫𝐝 𝐌𝐨𝐫𝐢𝐚𝐫𝐭𝐲, 𝐍𝐨𝐫𝐭𝐡 𝐖𝐞𝐬𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭 𝐄𝐝𝐢𝐭𝐨𝐫 - 𝐓𝐡𝐞 𝐒𝐮𝐧 "𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘤𝘰𝘯 𝘛𝘰𝘯𝘺 𝘓𝘦𝘸𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘢𝘴𝘵𝘦𝘳 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮." 𝐂𝐡𝐫𝐢𝐬 𝐑𝐢𝐜𝐡𝐞𝐬, 𝐂𝐨𝐫𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐧𝐭 𝐟𝐨𝐫 𝐍𝐨𝐫𝐭𝐡-𝐖𝐞𝐬𝐭 𝐄𝐧𝐠𝐥𝐚𝐧𝐝 𝐚𝐧𝐝 𝐖𝐚𝐥𝐞𝐬 - 𝐃𝐚𝐢𝐥𝐲 𝐄𝐱𝐩𝐫𝐞𝐬𝐬 #BrandManagers #MarketingManagers #Branding #Marketing #MarketResearch #BrandMomentum Nigel Hollis Chris Riches

Vision One CEO Tony Lewis, author of new #MarketingStrategy guide Brand Momentum, says that scientist Sir Isaac Newton is among the key figures he admires. #books #authors

We are very excited to be exhibiting at the Festival of Marketing in London tomorrow. We will be launching Brand Momentum, a compelling new book from our CEO Tony Lewis, and we’ve got some free copies for people who book an online masterclass for their team to learn more about branding. We look forward to seeing you there. If you’re serious about taking your brand to the next level, Brand Momentum is the resource you can’t afford to miss. Order your eBook (out now) or pre-order your paperback or hardback (out tomorrow) and discover how to keep your brand moving forward, regardless of the challenges that lie ahead. https://lnkd.in/ewpQUY2s #BrandManagers #MarketingManagers #Branding #Marketing #MarketResearch #BrandMomentum

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞 (𝐁𝐕𝐒™) In today’s dynamic marketplace, we know that brand growth and sustainability are more important than ever. Brand Momentum is a revolutionary measure of brand health rooted in the principles of physics. Much like momentum in the physical world, Brand Momentum is about how much ‘mass’ is in motion—how much force or energy a brand has behind it. 𝐁𝐫𝐚𝐧𝐝 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲: 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Most marketers focus on growing brand size (mass) by acquiring new customers and increasing penetration. But many overlook an equally critical element—how the public perceives the brand’s direction. Is it gaining momentum or losing steam? Brand Velocity is the most important metric. Ignoring it will lead to missed opportunities for growth, and worse, brand stagnation or decline. BVS™ captures consumer perceptions about whether a brand is moving forward, staying static, or falling behind. 𝐓𝐡𝐞 𝐒𝐲𝐦𝐛𝐢𝐨𝐭𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 Critics may suggest that BVS™ is just a byproduct of other growth drivers—like advertising, product innovation, or distribution. While these can undoubtedly boost brand size (mass), the perception of growth—the brand’s velocity—is often a powerful catalyst. Our research shows that BVS™ doesn’t just reflect what’s happening—it can drive future Brand Momentum and, ultimately, brand mass. In his latest blog our CEO Tony Lewis explores what you need to understand about Brand Velocity. In summary: 1. Velocity is not actual growth 2. Velocity is a function of brand image attributes 3. BVS™ tracks a brand’s trajectory 4. Consumers respond to changes in brand trajectory 5. Human behaviour influences brand perceptions 6. Growing brands attract, declining brands repel 7. Velocity and mass are interconnected 𝐖𝐡𝐲 𝐢𝐬 𝐁𝐕𝐒™ 𝐭𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐆𝐫𝐨𝐰𝐭𝐡? Ultimately, no brand metric is useful if it doesn’t point in the right direction. Many brands focus on improving metrics like awareness, NPS, or brand trust, but none of these metrics capture the forward movement that BVS™ does. Understanding and influencing consumers’ perceptions of where your brand is heading is crucial for sustained growth. BVS™ isn’t just a measurement of how your brand is doing now—it’s a signal of where it’s going. When combined with brand size, it creates Brand Momentum—a potent force that can propel long-term growth and profitability. By tracking BVS™ alongside other brand health indicators, marketers can make more informed strategic decisions, ensuring their brands remain relevant, desirable, and, most importantly, on the path to success. https://lnkd.in/erKvRrb6 Brand Momentum is out in eBook this week, and paperback & hardback on 3rd October. Pre-order: https://lnkd.in/e_d7PWeU #BrandGrowth

We are gearing up for the release of Brand Momentum, the new book by our CEO Tony Lewis, on 3rd October at the Festival of Marketing in London. To pique your interest here’s your action-packed guide to mastering this powerful force. 1. 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞 𝐚𝐬 𝐘𝐨𝐮𝐫 𝐍𝐨𝐫𝐭𝐡 𝐒𝐭𝐚𝐫 “Unlike other metrics, the BVS has genuine predictive power. It’s essential for marketers aiming for ongoing growth and longevity.” 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: The BVS is momentum theory’s most interesting and exciting aspect. It provides a straightforward, understandable measure of your brand’s growth trajectory. It’s more than just sales numbers; it’s about how your brand is viewed in the marketplace. 𝐀𝐜𝐭𝐢𝐨𝐧: Use your Brand Velocity Score to inform strategic decisions and predict future brand performance. Most brand metrics change slowly, so don’t be hoodwinked into continuous or regular tracking—you only need to do it once a year to make sure you’re up to speed and have your finger on the pulse. 2. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐢𝐳𝐞 𝐚𝐧𝐝 𝐒𝐩𝐞𝐞𝐝 “To understand momentum, you need to track two things: how big your ship is (brand mass) and whether people think it’s gaining speed or slowing down (brand velocity).” 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Bigger brands may naturally slow down, but that doesn’t mean losing momentum. Focus on maintaining a positive velocity score. Many boardrooms focus on short-term gains. Educate them on the value of sustained brand momentum for long-term success. Overcome external challenges with a strong momentum strategy – recognise the challenges posed by competition, societal trends, and economic and political pressures. A high BVS will make you more resilient to these challenges. 𝐀𝐜𝐭𝐢𝐨𝐧: Through consumer market research, monitor both the size of your customer base and their perception of your brand’s growth. Present data and case studies from the Brand Momentum Book to illustrate the benefits of investing in long-term brand building. Advocate for strategies that prioritise sustained growth. 3. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐆𝐫𝐨𝐰𝐭𝐡 “Think less about being the biggest and more about being unstoppable!” 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Short-term wins are important, but sustained momentum ensures long-term success and resilience in the market. Building momentum isn’t a one-time effort. It’s a continuous process that requires consistent actions aligned with your brand’s long-term vision. We can help you focus on the actions that will drive growth. Your marketing efforts should be geared towards building energy and momentum around your brand. 𝐀𝐜𝐭𝐢𝐨𝐧: Invest in high-impact marketing campaigns that not only attract new customers but also reinforce brand loyalty and growth perception. You can pre-order your copy of Brand Momentum here: https://lnkd.in/e_d7PWeU #Branding #Marketing #BusinessBook

🔥 FREE TICKET TO FoM 🔥 - Vision One is very excited to be exhibiting at this year’s Festival of Marketing on 3rd October! Fancy joining us? 👀 To win one free ticket, simply ‘Like’ and ‘Comment’ on this post for a chance to win the ticket! Best of Luck 🍀 Closing date for this giveaway is Wednesday 11th September - so don't hang around....! (Kendra Alexandra Furey will notify the winner the following day). https://lnkd.in/eShtZUpa

In a recent blog Our CEO Tony Lewis shared some of the key trends from the 𝐔𝐊'𝐬 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐁𝐨𝐨𝐦 over the past three decades. 1. 𝐔𝐊 𝐒𝐭𝐚𝐫𝐭-𝐔𝐩 𝐄𝐱𝐩𝐥𝐨𝐬𝐢𝐨𝐧 Back in 1999, only 3.3% of Brits were launching new businesses. Fast forward to 2023 and nearly 30% of working-age folks are either planning, starting, or running their own gig. The entrepreneurial spirit has taken off. 2. 𝐁𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐚𝐩 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐍𝐚𝐭𝐢𝐨𝐧𝐬 Scotland took a big knock during the 2008 crash, but since 2010, entrepreneurship has surged across all 4 UK nations. The pandemic further fuelled this rise. However, London remains the shining star, outpacing other regions in startup activity. 3. 𝐖𝐨𝐦𝐞𝐧 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐁𝐚𝐫𝐫𝐢𝐞𝐫𝐬 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 Women in the UK have made extraordinary strides in entrepreneurship. Early-stage activity among women jumped from just over 3.5% in 2002 to 10% in 2023. Despite these gains, women still face major hurdles, particularly in securing venture capital and equity finance. 4. 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐌𝐢𝐧𝐨𝐫𝐢𝐭𝐲 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 Ethnic minority & immigrant entrepreneurs have been key players in the UK’s startup scene. While their participation has been volatile, especially after the Brexit vote, immigrants have consistently shown higher entrepreneurial activity rates than native Brits. 5. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐑𝐞𝐜𝐞𝐧𝐭 𝐑𝐢𝐨𝐭𝐬 The recent racist riots across UK towns and cities have added another layer of complexity to the entrepreneurial landscape. According to Dr. Rachel Doern from Goldsmiths University, the overall impact of these disturbances will be "enormous." Small, independent businesses are particularly vulnerable, with some potentially closing their doors for good. Others may face financial and psychological struggles for years." What does this mean for Branding and Business Growth? 1. 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 With more people starting businesses, brands have a golden opportunity to connect with a diverse and growing market of entrepreneurs. 2. 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 As women and minority entrepreneurs rise, brands need to track growth inclusively. This means measuring engagement and satisfaction across various demographics. 3. 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 To keep the momentum going, brands must stay adaptable. This involves providing solid support systems such as mentorship programs and access to finance. 4. 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐈𝐦𝐛𝐚𝐥𝐚𝐧𝐜𝐞𝐬 London might be leading the charge, but brands should focus on spreading their support to other regions. Investing in infrastructure and business support in less-served areas can help balance the entrepreneurial landscape. You can read the full article on our website https://lnkd.in/e4Bn8Fqk #entrepreneurs #startups

In a recent blog Our CEO Tony Lewis shared 𝐅𝐢𝐯𝐞 𝐓𝐨𝐩 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐒𝐭𝐞𝐞𝐫 𝐂𝐥𝐞𝐚𝐫 𝐨𝐟 ‘𝐒𝐡𝐢𝐧𝐲 𝐍𝐞𝐰 𝐓𝐡𝐢𝐧𝐠 𝐒𝐲𝐧𝐝𝐫𝐨𝐦𝐞’. In the fast-paced world of branding and marketing, it’s easy to be lured by the latest trends, tools, and technologies promising quick wins and instant success. This phenomenon, known as ‘shiny new thing syndrome,’ can lead to fragmented strategies, inconsistent messaging, and wasted resources. For CMOs, business leaders, and brand owners, staying focused and consistent is paramount to long-term success. It’s also vital that you can separate the noise and clutter from the valuable tools, strategies and support that will make a genuine, long-lasting impact, and avoid the latest fads! Here are five quick tips to help you stay on track! #Branding #marketing #brandstrategy #brandvalues

In a recent blog Our CEO Tony Lewis shared 10 𝐓𝐨𝐩 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭-𝐔𝐩𝐬 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬. 1. 𝐊𝐞𝐞𝐩 𝐔𝐩 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Identifying and understanding your target audience is the foundation of any successful business. Market research helps you gather demographic information, preferences and behaviours, enabling you to tailor your products and services to meet their needs. 2. 𝐀𝐬𝐬𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝 Before launching a product, it’s vital to determine if there’s a demand for it. Conduct research surveys and focus groups and analyse industry reports to gauge interest and identify potential market opportunities. 3. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Understanding your competitors is critical to positioning your brand effectively. Market research allows you to analyse competitors’ strengths and weaknesses, uncovering opportunities to differentiate your business and identify potential threats. 4. 𝐓𝐫𝐞𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 New trends are constantly emerging and offer a simple way to keep your brand topical and moving forward. Regularly conducting market research helps you identify emerging trends and adjust your strategies accordingly, ensuring your business remains relevant and competitive. 5. 𝐈𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐢𝐧𝐠 Market research provides the data needed to make informed choices about product development, marketing strategies and business expansion. Metrics are objective and reliable data for decision-making, and data-driven decisions are more likely to lead to success. 6. 𝐑𝐢𝐬𝐤 𝐌𝐢𝐭𝐢𝐠𝐚𝐭𝐢𝐨𝐧 Launching a new product or entering a new market involves risks. Market research can identify potential challenges and allow you to develop strategies to mitigate them, reducing the likelihood of costly mistakes. 7. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Understanding customer behaviour and preferences can enhance your marketing efforts. Market research can reveal why customers choose your product over others and what influences their purchasing decisions, helping you refine your marketing messages. 8. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 Customer feedback gathered through market research can guide your product development process. By understanding what features or improvements customers want, you can create products that better meet their needs and stand out in the market. 9. 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 Effective brand positioning requires a deep understanding of the market landscape. Market research helps you identify your brand’s unique value proposition and communicate it effectively to your target audience, enhancing brand recognition and loyalty. 10. 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 Regularly collecting and analysing data on brand awareness, customer satisfaction and market share allows you to monitor progress and make necessary adjustments to maintain growth. https://lnkd.in/eHjWiJSz

In a recent blog Our CEO Tony Lewis shared 7 lessons for monitoring brand and business growth. 𝟏. 𝐒𝐡𝐨𝐫𝐭-𝐓𝐞𝐫𝐦 𝐅𝐨𝐜𝐮𝐬 While it’s essential to address immediate challenges, a myopic focus can derail long-term success. One of the biggest challenges for Marketing Directors is striking the right balance between short-term gains and planning for long-term, sustained success. 𝟐. 𝐍𝐞𝐠𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Data is the backbone of strategic planning. Many businesses falter by not investing in comprehensive data analysis. Regularly reviewing metrics such as customer engagement, sales figures, brand velocity, brand size, and market trends can reveal critical insights. Implementing robust analytics tools and dedicating time to interpret these numbers can prevent misguided decisions and ensure that growth plans are based on solid evidence. 𝟑. 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 Customer feedback is a goldmine of information. Yet, some businesses overlook this invaluable resource. Regularly soliciting and acting on feedback can help you understand customer needs and preferences, adjust your offerings, and enhance customer satisfaction. 𝟒. 𝐈𝐧𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 Inconsistent messaging confuses customers and weakens brand identity. Ensure that your brand's voice, values, and messaging are consistent across all channels. 𝟓. 𝐔𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 Regularly analyse competitor strategies, market positioning, and performance. In my early days as a researcher, Tetley Tea successfully launched round tea bags. Interestingly, their competitor, Brook Bond (PG Tips), had considered a similar concept but dismissed it after negative focus group feedback. Tetley’s success came from offering samples for trial – participants discovered the round bags fit perfectly in cups, creating a positive emotional connection. This underscores the importance of realistic testing: don’t dismiss seemingly ‘silly’ ideas until consumers can experience them. 𝟔. 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Flexibility allows your business to pivot in response to new opportunities or challenges. Brands need to be consistent in style and approach and have a signature that everyone should recognise. If you’re looking to grow, this dynamic and flexible part of a brand is much more important than the rigid brand identity and assets. The fluidity and flexibility are what creates brand momentum and gives a brand ‘wiiiings’ as Red Bull puts it. 𝟕. 𝐎𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Your employees have valuable insights into operations and customer interactions. Encourage a culture where employee feedback is valued and considered in strategic planning. Their perspectives can highlight inefficiencies, innovation opportunities, and potential improvements. You can read the full article on our website: https://lnkd.in/eEMjxUyx #brand #businessgrowth #Marketing