Savanta

Have you registered for our upcoming event? On Wednesday 23rd October at 6pm, alongside House 337, we will be unveiling the 2024 AI Impact Report at 60 Great Portland St, and you won’t want to miss the discussions led by our expert panel. Hear new findings and get a glimpse into the future of Generative AI and voice technology, exploring the key trends, challenges, and opportunities that brands need to navigate the evolving AI landscape. Reserve your place here: https://lnkd.in/egym2yWf

Wide but shallow: where does Labour’s next majority come from?   At Labour Party Conference, we will be co-hosting a panel discussion with LabourList to share some exclusive research on the Labour Party’s precarious electoral coalition. Savanta’s polling has segmented the Labour Party’s electoral ‘universe’ into four main groups, to better understand how they can make sure their voters’ return at the next election – and what could push them away. Alongside our Political Research Director Chris Hopkins, the panel will include: – Meg Hillier, Chair Treasury Committee and Hackney South MP – Tom Baldwin, journalist and Keir Starmer biographer – Ros Wynne-Jones, Real Britain columnist, Daily Mirror – Karin Christiansen, LabourList director and Datapraxis managing director (chair)   📅 Monday 23 September, 10:30-11:30am 🔗 To find out more about the event, go to: https://lnkd.in/ed_qJpPE

⏳ Last chance to unlock the secrets to packaging that resonates!   Still asking yourself, "Does my packaging stand out?"   Time is running out to go beyond the basics. Today at 3:30 pm, industry experts Mark Pingol (SVP Behavioural, Savanta) and Mike Moussallem (President, Explorer Research) will share the strategies behind compelling packaging design.   In this must-attend webinar, you’ll discover:   🔍 How different shopper types - emotional vs. rational - impact design 🛒 Navigating category dynamics - discovery vs. autopilot 📊 Your brand’s true position - dominant player or niche 📈 Building a roadmap for future success   Don’t wait - this is your last chance to sign up. Join us today at 3:30 pm https://lnkd.in/etMVB-nP

Netflix has fallen out of the Top 3 Most Loved brands, with Amazon Prime and Disney Streaming also seeing declines in Brand Love. While tiered subscription plans and password sharing crackdowns may boost revenue, they can harm brand perceptions. Emotional connections such as trust and affinity can be more impactful in driving spend and long-term success than one might think. Continue reading: https://lnkd.in/eR-2uwY2 Download report to view the league table below: https://lnkd.in/enHNjca5

🛒 Marks and Spencer Simply Food, Aldi UK, and Tesco have captured the hearts of shoppers, earning titles as Most Loved supermarkets this year. While its more budget-friendly competitors have lost ground, Marks and Spencer continues to win over consumer affection, as shown by a remarkable surge in Brand Love. It appears the brand has mastered the art of balancing its ‘value’ proposition with its ‘premium’ status, which is crucial in such a competitive market. Continue reading: https://shorturl.at/85HfL Download report to view the league table: https://lnkd.in/eJUkT9-S

📢 Join our latest webinar... 🥫 Unlock the secrets to creating powerful packaging design  📅 Tuesday 17th September 🔗 https://lnkd.in/etMVB-nP - - - - - - 🗣 Are you asking the same simple questions about your packaging design? "Does my new packaging win?" "Is it better than the current version?" "Does it stand out against the competition?" Join Mark Pingol, SVP Behavioural at Savanta, and Mike Moussallem, President at Explorer Research, as they move beyond basic comparisons and dive into what truly makes powerful packaging. In this session, we’ll explore a more strategic approach to packaging research. Key topics include: ⚫ Emotional vs. rational: Understanding different shopper types. ⚫ Discovery vs. autopilot: Insights into category dynamics. ⚫ Dominant player vs. niche: Identifying where your brand stands. ⚫ Roadmap development: Identifying your brand's future trajectory. ⚫ How to test: Engaging with the right shoppers in real-world settings. Sign up to discover how to develop a research roadmap that aligns to the key principles of great packaging design. 👉 https://lnkd.in/etMVB-nP

🍋 In a sparkling twist, Schweppes has soared a staggering 85 places to land at #22 in the 2024 league table — a dramatic leap from its position last year. Just two weeks after launching a Europe-wide ambassador programme, Schweppes achieved the highest Positive Buzz score of any drink brand tracked by BrandVue. As a result, the brand won Best Newcomer to our Top 100 this year. What a remarkable debut! Continue reading here: https://lnkd.in/en8NRdMU View the full leaderboard here: https://lnkd.in/eJUkT9-S

The digital marketing landscape is rapidly evolving, and one trend is sprinting ahead… 🏃💨 The rise of the influencer athlete. Predominantly through online channels and substancial social media following, many sports figures are transforming brand engagement by delivering 2x higher engagement rates compared to traditional influencers. 📈 In our recent The Drum article, we delve into this phenomenon, discussing how brands can harness the power of athlete influencers to achieve exceptional ROI and build connections with their audiences. 🔗 Read the full article now #InfluencerMarketing #BrandEngagement #AthleteInfluencers #SportsMarketing

How are Gen Z and Millennials reshaping the subscription economy? 🤔 Our latest blog dives deep into the fascinating trends driving this shift: 📊 70% of 18-44-year-olds are actively using subscription services, far outpacing older generations. 💸 Younger consumers are spending more on subscriptions, with 42% increasing their spending in the last year. 📱 Managing subscriptions is complex, but younger users are leading the demand for streamlined solutions—many would even switch banks for better tools. Curious to learn more? Discover how these insights can help your business thrive in the evolving subscription market. 🔗 Read the full blog here - https://lnkd.in/ezaY2683

🗨 “Savanta is sort of the Goldilocks of size, where it's small enough to be nimble and make changes but also big enough that we have really great resources.”   Charles Rason sat down with Savanta’s Executive Director of Americas, Michelle Eule for the seventh instalment of the ‘Life at Savanta Leadership Series’.   Michelle shares invaluable insights on leadership, the power of mentorship, and the importance of staying adaptable in a rapidly changing world. Discover how her diverse experiences have shaped her approach to driving growth and fostering talent at Savanta.   Read the full interview below ⬇️   #LifeAtSavanta #SecretsToSuccess #MarketResearch #Leadership #Savanta