Watertight Thinking

To reach sustainable business growth, your business needs a clear and commonly understood framework to work to. Our Flow Foundations Floor Plan gives you exactly that. Talk to us about embedding this in your organisation!

It's halloween tomorrow, but we think most marketers are more afraid of what AI means for their future roles. Join us to discuss this with marketers at the leading edge.

Fancy a bit of light relief from the Budget today? Bryony Thomas will be running a live lunchtime masterclass called 'Lessons in marketing from a multi-million pound cat thief'... it'll be fun. Join us!

What are you up to this time next week? Midday on Wednesday 30th, Bryony Thomas will be having some fun, whilst making serious points, comparing customers to cats!

🐶 If customers were more like dogs than cats... You give them love and they'd be loyal from the start.  You show them which path to take and they follow you. You give them some toys and they want to play with you. 🐈 Cats are very different. For one thing, you don't own them. They come and go as they please. Do join us next week at midday on 30 October when Bryony Thomas will be sharing lessons in marketing from a multi-million pound cat thief! Info and booking details here: https://lnkd.in/exj3js4m And... you'll be getting a sneaky peek of the other 100 ways in which customers are like cats.

🧩 𝗧𝗵𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗷𝗶𝗴𝘀𝗮𝘄 Earlier this month we shared the initial findings of this year's research: how well does marketing support business plans? As it turns out, not as well as you might want or need! So what's missing? We identified four things: 1. Only 𝟰𝟭% 𝗼𝗳 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝘁𝘀 𝗳𝗲𝗹𝘁 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 about what they were selling to whom. 2. A 𝗺𝗶𝗻𝗼𝗿𝗶𝘁𝘆 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹 mapped to every step of the sales journey. 3. Just under 𝟰𝟬% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗽𝗲𝗲𝗱 at which people make decisions. 4. Teams are generally 𝗻𝗼𝘁 𝗰𝗹𝗲𝗮𝗿 𝗼𝗻 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗹𝗮𝗻. In the discussion that followed we talked about some key issues that emerged: > why is marketing planning so hard and > why do MDs rate marketing so low? 👇 Read the full write-up and find out more about the four missing pieces, the two questions we chatted about and the five key actions you can take. https://lnkd.in/em4d8d4v

Join Bryony Thomas for a FREE lunchtime masterclass in which she'll outline the four marketing truths she wants every marketer and business leader to know.

"A slap round the face with the bleeding obvious" This was a quote from an MD after reading the Watertight Marketing book. He meant it as a compliment...! He said that page by page there were moments of realisation, and he couldn't quite believe he hadn't seen things like this before. "Now you've told me, it's utterly obvious!" On 16th October, Bryony Thomas will be sharing her four top marketing truths that every growing business needs to accept and embrace. Do join us! Link url to register in the pic!

Join us today at midday to explore our research findings, and discuss the following questions that have emerged: - Why is marketing planning so hard to get right? - Why does tactical execution not match strategic intent? - Does the speed of marketing make it impossible to ever keep up? - Why do MD's rate marketing as less effective than their marketers think it is? Still time to register - come along and join the discussion >> https://lnkd.in/eZ-rnD7G