We Are Social

It’s here! #Digital2025 has landed, with 630+ pages of digital, social, mobile and e-commerce data and trends. Here are some of the highlights: 🤳 There are now 5.24 billion active social media user identities around the world, equating to 63.9% of all the people on Earth. ⏰ The typical internet user spends 2 hours and 21 minutes using social media each day. 🧠 Half of all adult social media users now visit social platforms to learn more about brands. 💼 More than 1 in 3 active social media users say that they use social platforms for work-related activities. 🎧 More than 1 in 5 online adults now listen to at least one podcast each week. #️⃣ The 6.6 billion TikToks tagged with “#FYP” attracted an incremental 24 trillion views in 2024 alone. 📈 LinkedIn’s global ad reach has increased by a hefty 17% over the past year, and Pinterest reported ad reach grew by more than 10% in 2024. ☝️ Social media ad spend has increased to $243 billion, a 15% rise year-on-year - and investment in influencer marketing increased by 14%. 🤯 ChatGPT racked up more than a quarter of a billion monthly active users between September and November 2024. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now ➡️ https://lnkd.in/eEKwtxtR #Digital2025 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial

#ThursdayThoughts Global social media user identities now stand at 5.24 billion - 63.9% of all the people on Earth. For more data like this, check out our full Digital 2025 report 🔗 https://lnkd.in/eEKwtxtR

#Digital2025 is here! Jam-packed with data, this is your ultimate guide to the evolving digital world. Check out some of the highlights below and download the full report now 👉 https://lnkd.in/eEKwtxtR

Akanksha Goel, CEO at Socialize will be judging as part of the Creator Content jury at D&AD 2025! 🙌 Read more and enter your work here ➡️ https://lnkd.in/dAGxPpz

New work from We Are Social France 🌟 A Before/After in advertising like never before… and above all, 100% anti-fake! 👀 The promise of Avène’s new anti-blemish cream is clear: it reduces spot size by 92% in 15 days and has visible results from day one. But how could we prove it authentically, in an era of AI and filters, to a generation that no longer trusts traditional advertising? We chose to invest in a space that resonates with Gen Z, focused on immediacy and transparency: BeReal, the only platform guaranteed to be filter-free. Several content creators tested the cream for two weeks and shared an unfiltered photo of their experience on Avène’s BeReal account. A unique, anti-fake product trial that leveraged BeReal’s core features—and spoiler alert: it works. #TheRealestAd 👏 Vincent Reynaud-Lacroze William-Nicolas REGITZ Charlotte Rouart Renaud Arnaudet Lucas Bogatchevsky Alexandre Veillon Kevin Pasquier Fanny Bonodot Alice Goy Loubna Harifi Chafia Benosmane Linda Lopinto Théa Fhal Kelly Tourvieille

Digital 2025 lands tomorrow. Your comprehensive guide to digital, social media, mobile and ecommerce trends globally. Sign up to our blog now to be the first to receive the report ➡️ https://lnkd.in/eB9GB8PS

Last week, our U.S. Strategy Director, Casey Hobgood, attended Most Contagious New York and returned with a fresh perspective on what brands are doing right (and wrong) in marketing right now: Funny Sells – But Make It Make Sense 😂 The best brands on social? They’re funny. The problem? Too many chase humor that has nothing to do with who they are. If your ad could exist without mentioning your brand, you’re missing the point. And if you’re going for unhinged energy, don’t hold back–commit to the bit. Popular ≠ Culture 🌎 Just because something’s trending doesn’t mean it’s cultural. “Popular” is what everyone knows. “Culture” is what actually means something. Brands that truly shape culture don’t just join the conversation–they start it. Culture is a place to give, not take. Let Your Social Team Actually Be Social 🤳 Want to stay relevant? Give your social team the time and freedom to truly engage online. It’s not just about posting at people; it’s about connecting with communities and co-creating. Understanding their world is how you stay ahead of the curve. Brand & Performance Marketing Need to Work Together 🤝 Stop treating brand and performance marketing as separate lanes. Performance without brand-building is a quick fix, not a long-term solution. Big ideas are what create lasting impact. Creators Aren’t Just a Media Buy 🌟 The best partnerships happen when you tap into a creator’s craft, not just their reach. Influence matters, but true collaboration is what turns good work into something unforgettable. ✨ For more insights and inspiration, check out the Contagious IQ Report for the best campaigns and trends of 2024, including our work with McDonald's on the WcDonald's Immersive Dining Experience! https://hubs.li/Q031Fhfn0

This week's round-up of the biggest social media news stories is here. It includes: 👀 Meta previews features for new Edits app 🔧 Instagram adds new tools for creators ⏪️ Meta teases a return to OG Facebook Read more ⬇️

What wins Gen Z's attention during the Big Game? 🏈👀 Tomorrow, our U.S. Community Engagement Manager, Sam Lurie, joins the 2025 Ad Age Super Bowl Playbook to break down what captures Gen Z's attention, the marketing tactics that win them over, and how social media shapes their perception of brands during the Big Game. Register & tune in here: https://lnkd.in/eRvGM-4V

📣 Toby Southgate has joined us as Global Group CEO! 📣 We're delighted to announce today that Toby Southgate has joined We Are Social. As our new Global Group CEO, he will be leading our team across four continents, evolving our ways of working and building a globally-connected creative business that is set up for growth. 🚀 He'll also be looking to expand and innovate our core offering, in partnership with our brilliant client roster. Welcome to the team Toby—we're excited to have you on board! 🙌 Thank you Campaign UK Magazine for covering the news: check out the full story now, link in comments.